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Liberty Investment Company LLC.

EWS-WWF Corporate heroes case study on LIBERTY 1

A CASE STUDY OF LIBERTY

Established over 35 years ago, Liberty Investment Co. (Liberty Group) is

the UAE-based holding company for a wide range of leading

international and local brands and businesses in the United Arab

Emirates. It is a professionally managed company with diversified

business interests in the automobile trade, travel & tourism,

transportation, real estate and logistics sectors.

The Liberty Group is committed to providing outstanding services at all

times, by working closely with our principals, associates, affiliates and

customers.

Liberty Group – Portfolio of brands



STRATEGIES TOWARDS SUCCESS:

. WATER AUDIT MONITORING GEN MAINTAINANCE

Conduct Energy & Water Audit

Select Green bldg. materials/ products

Go for maximum returns (ROI)

Implement, monitor and maintain

Arrange staff engagement programs

Adopt zero budget policy (without annual budget)

Satisfy the end users

Plan for other buildings/projects

Regularly review green updates & strategy



IMPLEMENTATIONS:

POWER SAVER AUTO TIMER NATURAL LIGHT A/C DRAIN WATER SITE VISITS

Installation of Power savers.

Installation of timers to A/C package units.

Installation of control switches for front / passage lighting.

Increase of natural light.

Change of lights-400w to 80w-LED/florescent fittings.

Establish the Facility Management Centre. [email protected].

Installation of new energy and water meters.

Conducting informative staff awareness programs.

Recycling of A/C condensing water.

Reinvesting the green money.



PROJECT DESCRIPTION:

Baseline year for energy: December 2010 to November 2011

Implementation year for energy: December 2011 to November 2012

Baseline year for water: April 2012 to July 2012

Implementation year for water: August 2012 to July 2013

Liberty Investment Company, the holding company of the Liberty

Group, initiated and implemented ‘green’ steps at its Liberty

Automobiles showroom building in Sharjah. The building was

inaugurated in 2004 as the world’s largest General Motors showroom,

with total floor space of 105,440 SFT. It is a steel structure with full

glass front façade and high-end interior finishes, creating a customer

friendly environment with a total number of 151 employees.

According to the Group’s Engineering Consultant, Liberty Automobiles

launched the ‘Liberty Go Green’ campaign in December 2011, with zero

budget. The ROI was achieved in just 8.3 months. This has resulted in a

reduction of 387.77 tonnes of CO2 per year. Major savings were

achieved through a combination of steps such as: comprehensive staff

engagement program, weekly newsletter, automatic timers, energy

savers, LED lights, harvesting of natural light, water reducers and use of

AC drain water. Subsequently, an in-house Facility Management centre

was established.



DISTRIBUTION OF ENERGY & WATER IN LIBERTY AUTOMOBILES SHOWROOM

An audit was conducted to identify potential areas, and a sub-meter for

energy & water was installed to measure savings in those areas. Energy

savers were installed with every Sub Main Distribution Board. Automatic

programmable timers were fixed with all air- conditioners to control the

ON/OFF function (during office hours and holidays), 400W external lights

were replaced with 20W LED lights at the front of the Showroom and

fluorescent lights in car park/drive ways also increase the day light to

avoid the use of electricity, resulting in energy savings of 27.2%.

Also separate water meter was fixed for the said building; change of

ablution taps reduced water consumption from 16 to 3 liters.

Additionally, water savers with taps, hand sprays and showers and

optional dual flush devices were fixed. Further to this, the installation of

A/C condensed water collection and supply system helped to achieve

water savings of 29.2%.

ENERGY AUDIT EQUIPMENT MAINT STAFF ENGAGEMENT PROGRAMS LIGHT CONTROL

Lighting23%

Power Socket

14%

Air Conditio

ning51%

Resistive3%

Equipme-nts%

Signboards

7%

Distribution of Load as per Energy Audit

Wash Basin14%

Dual Flush31%

Hand spray

(Shattaf)15%

Ablution Tap15%

Pantry15%

Irrigation8%

Other2%

Distribution of water in the building, as per Audits



LESSONS LEARNT:

Study well before fixing the base line.

Changing the set comfort level is not easy.

Basic problem costs may have to be incurred.

Be ready to listen to suggestions and comments.

Keep all equipments in top condition.

Be careful with contracts and supplies.

Motivation is must, to achieve success.

NEGATIVE IMPACT ON SAVINGS:

• Addition of new A/C units and task lights.

• A/c unit efficiency is getting less.

• Switching on/off the showroom lights not on time.

• A/C duct leakages (roof top).

• Occupancy (Partial) on FRI & SAT also there.

• Heat from glass facade.

• Change in showroom timings.

• Keeping doors/roll up shutters open.

• Show room events.

INSPECTION/MONITORING EVENTS & PROMOTIONS CHANGE IN TIME



COMPARISION OF CONSUMPTION:

ENERGY CONSUMPTION (December 2011 – November 2012)

WATER CONSUMPTION (August 2012 – July 2013)

0

50,000

100,000

150,000

200,000

250,000

300,000

350,000

De

c

Jan

Feb

Mar

Ap

r

May

Jun

July

Au

g

Sep

t

Oct

No

v

Previous Estimated Actual

Duration

KWh

70,000

90,000

110,000

130,000

150,000

170,000

190,000

Mo

nth

1

Mo

nth

2

Mo

nth

3

Mo

nth

4

Mo

nth

5

Mo

nth

6

Mo

nth

7

Mo

nth

8

Mo

nth

9

Mo

nth

10

Mo

nth

11

Mo

nth

12

Previous Estimated ActualLitres

Duration



ACHIEVEMENTS:

ENERGY SAVINGS: 27.2%

WATER SAVINGS: 29.2%

REDUCTION OF CO2: 387.77 tonnes.

RETURN ON INVESTMENT: 8.3 MONTHS ONLY.

POSITIVE RESPONSE FROM END USERS.

CUSTOMERS & STAFF HEALTH BENEFITS.

ENVIRONMENTAL BENEFITS.

INCREASE IN PRODUCT LIFE

STRENGHTENING THE GROWTH OF ECONOMY.

TAKING THE NECESSARY STEPS TOWARDS SUSTAINABILITY.

KEY PLAYERS ARE INTERESTED TO WORK WITH LIBERTY.

CONTRIBUTING TO COMPANY, SOCIETY, NATION, PLANET &

THE NEXT GENERATION.

PROPOSAL APPROVED FOR OTHER BUILDINGS.

GENERATING GREEN ECONOMY.

NEW METER NEW PLANTS EXTERNAL LED LIGHTS A/C INDICATOR



FUTURE PLAN:

LIBERTY AUTOMOBILES SHOWROOM- INSIDE VIEW

RE INVEST THE GREEN MONEY IN GREEN PROJECTS.

REPLACE THE SHOW ROOM LIGHTING WITH LED.

INSTALLATION OF BMS SYSTEM.

ADDING DAY LIGHT AND MOTION SENSORS.

USING THERMAL COATING / PAINTS.

BUILDING ENVELOPE TO BE SEALED PROPERLY.

FRESH AIR INTAKE SYSTEM TO BE MADE FOR WINTER.

TO USE ENERGY EFFICIENT APPLIANCES.

GLASS TINTING AT FRONT TO REDUCE INSIDE TEMPERATURE.

***

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