a centre of expertise in digital information management event amplification using social media brian...

A centre of expertise in digital information management

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Event Amplification Using Social MediaBrian Kelly, UKOLNUniversity of BathBath, UK, BA2 7AY

UKOLN is supported by:

http://www.ukoln.ac.uk/web-focus/events/workshops/jisc-services-2010/http://www.ukoln.ac.uk/web-focus/events/workshops/jisc-services-2010/

This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)

Acceptable Use PolicyRecording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.

Acceptable Use PolicyRecording this talk, taking photos, discussing the content using Twitter, blogs, etc. is permitted providing distractions to others is minimised.

Twitter:http://twitter.com/briankelly/http://twitter.com/ukwebfocus/

Email:[email protected]:http://ukwebfocus.wordpress.com/ [Automated]

Twitter:#jiscsm

Delicious tag: jisc-services-2010


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The Amplified Conference

Term coined by Lorcan Dempsey, OCLC (and former UKOLN director) in a blog post on 25 July 2007

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Wikipedia Article

A Wikipedia article

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Created by Brian Kelly in August 2008

Also amplification about conference (i.e. marketing)Also amplification about conference (i.e. marketing)


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Real-time peer review: 2003'Hot' or Not? Welcome to real-time peer review

The keynote speaker was clear. He informed his audience during [the WWW 2003 conference] that none other than Tim Berners-Lee … had first referred to embedded menus as hot links.

A few minutes later, while the speaker was still in full flow, delegates … learnt that this was not the case, at least as Berners-Lee himself remembers it.

He had joined the electronic discussion that was accompanying the lecture and in a brief message … stated: "I didn't call them 'hot'. I just called them links."

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'Hot' or Not? Welcome to real-time peer review, Paul Shabajee, Times Higher Education Supplement (London), 1 August 2003

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THE Article - Concerns Potential Negative Aspects:

“about 10 per cent of the audience had laptops - one person was heard to say that the noise of tapping keyboards drowned the speaker out at the back of the room. … it can be very distracting having someone typing quickly and reading beside you, rather than watching the speaker”

“There can also be a feeling of being excluded … by not being part of a particular online group”

“It is probable that the speakers will find it hardest to adjust. It may be disconcerting to know that members of your audience are, as you speak, using the web to look at your CV, past work and checking any data that seems a bit dubious”

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THE Article - Conclusions Conclusions:

“… these technologies are likely to be beneficial. The added possibilities for collective learning and analysis, comprehensive notes with insights and links, often far more extensive than the speaker might have, are advantages previously unimaginable.

Perhaps the richest potential lies in the interaction between members of the audience, particularly if you believe that learning and the generation of knowledge are active, engaging and social processes

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Perceptive comments made back in 2003!


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Anytime, Anyplace, Anywhere

“I had some trouble getting to the (ALT-C 2010) conference due to strikes in London, and ended up listening to the first morning’s keynote through Elluminate on a G3 (sic) connection to my computer on a slow cross country train. That felt a little strange but worked quite well”

Graham Attwell, 10 Sep 2010

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In 2003 we saw internal amplification in conferences. By 2010 we could amplify to people on trains


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What Is an Amplified Event?

Initially an amplified events might have been regarded as using a megaphone so that the speaker can be heard more easily

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We might now regard an amplified event as a means of avoiding the constraints of space and time!


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Getting InvolvedLet’s try out event amplification:

• Hashtag for seminar: #jiscsm• If something inspires you can use #eureka• If you don´t understand, disagree, ... use #what

(or #w)

Note non-Twitter users could use an SMS alternative (e.g. Polleverywhere):

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Notes:1. Aims to encourage reflection and engagement2. If no Twitter access available use pen & paper!


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IWMW Experiences (1)IWMW 2005

• WiFi available for use at UKOLN’s Institutional Web Management Workshop (IWMW 2005)

• Time for experimentation:• Wiki for note-taking & reports in parallel sessions• Instant messaging (Jabber, …)• IRC

• Provided user support pages• Provided an Acceptable Use Policy (AUP)• Provided an evaluation form to see if we should be

doing more of this

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IWMW Experiences (2)London Bombings• Day 2 took

place on 7/7 – day of London bombings

• About 20 people found out via IRC channel

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This experience led to realisation of need to have contingency plans in case of disasters (bombs, floods, volcanic ash, …) or inconveniences (speakers being delayed, illness, …)


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IWMW 2005: EvaluationEvaluation on use of technologies at IWMW 2005

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As a result of positive feedback amplification of IWMW events has continued and grown.

Since 2008 Twitter used as event ‘back channel’


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Amplified Events Today

By 2010 event amplification the norm for many Web, e-learning & e-research events

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ALT-C 20094,128 #altc-2009 tweets from 671 users over week of 3 day conf. (700 delegates?)NB 6,138 tweets from 658 users in 2010

IWMW 20091,531 #iwmw2009 from 165 users tweets over week of 3 day Web conf. (197 delegates)NB 3,029 tweets from 271 users in 2010

JISC 20102,010 #jisc10 tweets from 424 users for over week of 1 day policy conf. (~500 delegates?)

Developments: Increased ownership of smart phones & netbooks; availability of WiFi; cheaper data tariffs; wider appreciation of benefits; ‘buzz’ around Twitter; …

For such events no Twitter tag means users missing out


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IWMW 2010

Policy:

“We will treat the remote audience as first class citizens”

Motivation:•Maximise learning through the sector•Add value for little additional costs•Explore ways of ‘greening’ event•Prepare for implications of economic downturn (lack of funding to attend events)

•Enhance accessibility of learning

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IWMW 2010 TechnologiesVideo streaming

• Live video stream & download capability

Twitter technologies• Official event hashtag #iwmw10 together with

session hashtags #P0-#P9, #A1-A9 & #B1-#B10• Official live blogger and Twitterer• Occasional Twitter Wall display• Summarizr to provide statistics• iTitle for Twitter captioning

Slideshare• Speakers slides easily accessible & embeddable

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IWMW 2010 Interface

The interface for remote users provided by the University of Sheffield

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The Twitterwall

Twitterwall provided:• Access to video

stream• Display of event

tweets• Ability to post tweets

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Twitter Developments

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A Twitter event hashtag & an archive now seem well-established for use at amplified events


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Summarizr DevelopmentsSummarizr:

• 3rd party development

• Developed by Andy Powell, Eduserv, Bath

• Makes use of Twapper Keeper APIs

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Longer session but also controversial

Summarizr now also seems well-established for providing Twitter metrics of amplified events


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Summarizr DevelopmentsSummarizr:

• Processes geo-location Twitter data provided in Twapper Keeper RSS feed

• May provide trend analysis

• May provide evidence of remote participation

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Note use of geo-location in Twitter low due to (a) privacy concerns; (b) UI complexity; (c) patchy support; …


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#IWMW10 Official Live Blogger

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Hootsuite used to schedule announcements

IWMW 2010 official Twitterer (@iwmwlive):

• Invited reflections on talks

• Explained what was happening to remote audience

• Informed remote audience of problems

• Summarized plenary talks

• Responded to questions


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Twitter CaptioningTwitter captioning service:

• Developed by Martin Hawksey, RSC Scotland

• Synchronises video and Twitter stream (via TK)

• Search of Twitter stream

Benefits:• Speakers (“why did they

tweet that during my talk?”)• Accessibility• Non-native English

speakers?

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Remote BarcampsBarcamp: “a user generated conference whose content is provided by participants”

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Remote participants had their own barcamp Review of online barcamp published on blog


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Slideshare/AuthorstreamSlides provided on Slideshare where possible:• Remote audience can

view slides• Slides can be

embedded

After event widget of all slides provided

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Benefits to speakers:• Metrics on nos. of views• Avoids resources being

locked in HTML page

Benefits to speakers:• Metrics on nos. of views• Avoids resources being

locked in HTML page

Note Authorstream supports:• Animation & builds• Remote control of display

(but login required)


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Amplifying In

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Note planned live remote participation didn’t work.

Plenary talk at IWMW 2009:

• Provided by slidecast (Slideshare + audio) as speaker on holiday

• Opportunity to evaluate “amped-in talks” – well-received

• Gaps provided to allow facilitated local interaction

• Slides and live Twitter wall displayed


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Amplifying In (3)

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Panopto used to record rehearsal of talk – could this be used:• As backup, in case of illness, travel problems, …• For use (revision, sharing, clarification) after live talk • As an alternative to live talk?


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Amplified Events: Why Not?

IWMW 2010 has demonstrated:• Various benefits of amplified events• Examples of services which can be used• Examples of best practices• Benefits provided to various stake-holders

But:• What about the concerns?• Does it scale? If it a fad?• Will use in other contexts work?• I’m convinced! What advice can you give?

What concerns do you have?27

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The BarriersWhat is your biggest concern?

A1 Audience make think it’s rude

A2 Speakers feel intimidated

A3 Online participants may behave inappropriately

A4 It’s unfair – not everyone can participate

A5 It’s costly to implement

A6 It’s difficult to understand and use all the technologies

A7 I prefer to concentrate on the speaker

A8 Legal concerns

A9 Other

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Tweet #jiscsm #An Additional texte.g. #jiscsm #A6 Help it’s confusing!

EHow do you gather responses with large or remote audience?


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Possible Concerns

Some concerns:• Privacy• “It’s rude”• Spam• It’s not for me• Speaker says no!• The services may not be sustainable• Legal concerns• …

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Privacy, Data Protection, …

Digital cameras, mobile photos, camcorders, … are increasing volume of photos / videos being taken and being published online.

But what about issues such as:

• Privacy• Data protection• Confidentiality• …


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Addressing Privacy ConcernsInfrastructure

‘Quiet Zone’ provided at IWMW 2009 & Eduserv Symposium 2010):

• No photos or technologies

cf. ‘quiet carriage’ on trains

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Culture of Openness

Organisers seen to:• Encourage openness • Explain benefits• Seek to provide opt-out• Cost-effective use of tax-payers

money!


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Inappropriate ContentLive Twitter wall displayed during opening & closing talks at Museums & Web 2009 conference

• Much appreciated• #mw2009 tag ‘trended’• Automated spam appeared

from @pantygirl!

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IWMW10 Response: Accept risk: people know about spam; anti-spam measures getting better.Other Approaches: Provide moderated Twitter wall; Twitter displayed on user’s device


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“It’s Rude”Open University’s internal conference held in May 2008

“Three people complained about me liveblogging the Conference. They had found my typing very distracting from the presentations”

24 comments on post

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My post on need for a framework produced ~13 responses“I was amazed when I read about Doug’s experiences. I’ve blogged events over the last few years, & never had anyone complain”


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“It’s Not For Me”

Vive la Différence• Different individuals will

have different preferences for how they engage with talks at conferences

• Need to seek to accommodate such differences

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It’s Illegal!What about:

• Accessibility legislation Costs of captioning; JavaScript requirements

• Copyright concerns, …

Responses:• Organisations need to take reasonable measures

to ensure that resources are accessible – is not providing content a reasonable approach? – see Developing Countries; Developing Experiences: Approaches to Accessibility for the Real World

• Copyright is a risk management issue – see “Empowering users and their institutions: A risks and opportunities framework for exploiting the potential of the social web” by Kelly & Oppenheim35


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Speakers’ ConcernsSpeaker’s may have concerns :

• Sharing slides (in advance): will people listen?• Live broadcasting: who is listening; should I be

cautious?• Recordings of audio / video: what if I look

terrible; sound terrible; make mistakes?• The back channel: what if people ask difficult

questions; irrelevant questions; …?• The message: Will speakers avoid being honest

about problems & mistakes? • Problems: What if things go wrong? • Audience: What if they don’t turn up?

Experiences: Speakers since 2008 informed of live streaming in advance. No problems experienced.

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Evidence: JISC Conference

Viewing figures for stream of JISC 2010 conference

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Thoughts:• Could you justify not providing access to also

1,000 remote viewers?• How do we demonstrate ROI?


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“I Want To Do It!”

Some suggestions for best practices:• Do it yourself – open up your talks at

other’s events• Gather evidence• Evaluate• Learn from experiences of live bloggers• Read other’s experiences• Participate as a remote participant• Share your experiences

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The OpportunitiesWhat is your main motivation for providing amplified events?

B1 Engaging with new audiences

B2 Maximising the impact of the talks

B3 Maximising discussions about the talks

B4 Supporting a green agenda

B5 Saving costs

B6 Want to experiment

B7 Other

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Text: 077xx xxxxxx with smsvote #Bn

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Tweet #jiscsm #Bn Comments


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Supporting Remote AudienceSupporting a remote audience has parallels with supporting people with disabilities

• Can’t read slides easily• Can’t always hear

Need for speaker (& event amplifier) to be aware of such issues

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Slideshare useful for remote audienceNote each slide has URL – can be used to get remote audience in sync

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An Event AmplifierKirsty Pitkin (nee McGill)

• Live blogger atIWMW 2009 & 2010

What she did in 2009:• Live Twitter stream on

@iwmwlive• Summaries of talks

published on blog• Video interviews

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Role of an event amplifier described on Event Amplifier WordPress blog at <http://eventamplifier.wordpress.com/>:“An event amplifier is an audience expander, an experience enhancer and an idea spreader for conferences”


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RecapKey technologies:

• Live access to content: video/audio streaming; Slideshare/Authorstream

• Discussions: Twitter; Coveritlive; Twapper Keeper, …

• Metrics: Summarizr; …• Other: Elluminate; Big Blue Button; …

Other issues:• Users AUP• Business case Evaluation, evidence• Laissez faire vs organised

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Top-Down or Bottom-Up?

Top-down• Organise professional video-streaming• Commission official live blogger• Market service pro-actively• AUP for users; signatures for speakers

Hybrid• Recognition of need for both approaches

Bottom-up• Conversation driven by audience • Enthusiasts stream content

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Revisiting the Future

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University 2.0 & Amplified Events• Universities’ core mission is

learning & research• Amplified events can enrich both• Amplified events may support

green issues & financial constraints• The norm in the future?


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Conclusions

To conclude:• Amplified events are becoming well-

established in certain areas• Benefits are being better understood• But in some areas amplified events may be

regarded with suspicion• There may be pitfalls which could hinder

development of amplified events • There are increasing sources of advice on

best practices• Can you afford not to engage in event

amplification?45


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Further Advice• Martin Weller, Open University, Ed Techie

blog, How to organise an online conference• Marieke Guy, UKOLN, Rambling of a Remote

Worker blog • Kirsty Pitkin, Event Amplifier blog• UKOLN briefing documents (QA Focus)• UKOLN briefing documents

(Cultural Heritage)

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Note see delicious bookmarks for resources mentioned in talk: <http://del.icio.us/lisbk/udgamp10 >


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Questions

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