A closer look at digital

displays

63% of people say they’ve noticed digital signs in store and the benefits are proven.

400% more views than static displays

Recall rate of 83%

49% increase in sales vs 15% for static displays

46% increase in customer satisfaction

30% increased visit duration

19% of customers impulse buy after seeing digital ads

Digital signs reduce perceived wait time by 35%

Digital signage should work with the rest of a store’s connected tech to respond to customers when they’re nearby

Sensors can detect phones and wearables, RFID tags on products, even faces or voices. Scanners and touch screens allow customers to find product information, browse store directories or place online orders for an endless aisle experience.

Displays can return important data on traffic and dwell time,

enabling more detailed analytics of the display’s content, along with customer movement and

behavior in the store.

Brands are using digital displays to do cool things in real-world retail.

The Coca Cola Company installed digital end-caps in

a pilot that resulted in a one month ROI and boosted sales

across the category.

Fashion brand Reformation is going all in on

digital displays; swapping out

merchandise and checkouts for touch screens.

Coop Italia’s ‘supermarket of the

future’ combines digital tables and shelves that with a wall of screens displaying additional

advertising, inspiration and information.

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