a common purpose portfolio€¦ · + swot analysis + industry analysis + product strategy +...
TRANSCRIPT
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1A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
A COMMONPURPOSE Portfolio
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A COMMON PURPOSE PORTFOLIO
1A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
A COMMONPURPOSE Portfolio
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2A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
A COMMONPURPOSE Portfolio
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MARKETING
+ Market Analysis
+ Competitive Analysis
+ Customer Segment Analysis
+ SWOT Analysis
+ Industry Analysis
+ Product Strategy
+ Marketing Strategy
+ Implementation Roadmap
CREATIVE
+ Corporate Identity
+ Digital Marketing
+ Marketing Campaign
+ Retail & Event Solutions
+ PR & Media Relations
+ Entertainment & Retail Theatrics
+ Experiential Promotion Marketing
THOUGHT LEADERSHIP
+ Change Management
+ Leadership Training
+ Motivational Training
+ Personal Development
A COMMONPURPOSE Portfolio
2A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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3A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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A COMMON PURPOSE BRANDING, RESEARCH & ANALYTICS
3A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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Your brand is what people say about you when you are not in the room. So it is imperative to know where you
stand in a crowded market, invest in your name, messaging and speak to your target audience.
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4A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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4A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //KRach Studio
SCOPE //• Branding
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5A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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5A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //The Skin Bar
SCOPE //• Original Concept • Creative Design
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6A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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6A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Bhutan HoneyBhutan
SCOPE //• Branding & Package Design
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7A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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7A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Chuu WaterBhutan
SCOPE //• Branding & Package Design
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8A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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8A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Azum LockIndonesia
SCOPE //• Branding • Product Display
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9A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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9A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //The Carbon CollectiveMuse Amuse Bar & Restaurant
SCOPE //• Digital Campaign• Project Management• Branding
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10A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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10A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Sushiro Singapore
SCOPE //• Branding & Marketing
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11A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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A COMMON PURPOSE BRAND EXPERIENCE & EVENTS
11A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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Because every interaction between an individual and a tangible or intangible brand artefact
can be seen as a brand experience so we are here to help.
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12A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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12A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Louis VuittonIsland Maison
SCOPE //• Creative Design• Project Management• Technical Consultation• Production & Display Installation
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13A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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13A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Absolut Vodka (World’s First Standalone Store)
SCOPE //• Creative Design• Project Management• Technical Consultation• Production & Display Installation
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14A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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14A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Nike Retail Summit Pop-up Store, Orchard Central
SCOPE //• Creative Design•Project Management• Technical Consultation• Production & Display Installation• Stage and Space Design• Fashion Show Choreography
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15A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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15A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //AdidasThe Ultimate Stage
SCOPE //• Creative Design•Project Management• Technical Consultation• Production & Display Installation
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16A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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16A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Louis VuittonHot Air Balloon (award winning)
SCOPE //• Creative Design•Project Management• Technical Consultation• Production & Display Installation
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17A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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17A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //The Carbon CollectiveMuse Amuse Bar & Restaurant
SCOPE //• Digital Campaign• Project Management• Branding
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18A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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18A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Hugo BossSingapore
SCOPE //• Project Management• In-Store Display Production & Installation
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19A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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19A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //The MacallanSingapore
SCOPE //• Project Management• In-Store Display & Installation Production• Event Design & Management
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20A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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20A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //BNP Paribas, WTASingapore
SCOPE //• Creative Direction• Project Management• In-Store Display & Installation Production• Event Design & Management
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PANTHEON SMART SHOPPER 2018 PRIVATE & CONFIDENTIAL
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PROJECT //
BNP Paribas, WTASingapore
SCOPE //
• Creative Direction• Project Management• In-Store Display & Installation Production• Event Design & Management
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22A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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22A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Lamborghini Singapore
SCOPE //• Creative Direction• Project Management• Event Design & Management
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23A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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23A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //deLaCour Asia PacificThe Podium Lounge
SCOPE //• Creative & Event Management
https://www.youtube.com/watch?v=Nh2-42qHCZI
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24A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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24A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //deLaCour Asia PacificSingapore
SCOPE //• Creative Direction• Project Management• Event Design & Management
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25A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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25A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //deLaCour Asia PacificSingapore Fashion Week
SCOPE //• Creative & Event Management• Video Concept & Production
https://www.youtube.com/watch?v=pEmErk3o934
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26A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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26A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //deLaCour Asia PacificAsian Couture Federation Gala Dinner
SCOPE //• Event & Media Production
https://www.youtube.com/watch?v=uecPk4tkim0
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27A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //deLaCour Asia PacificSingapore Yacht ShowGems Of the Ocean
SCOPE //• Event & Media Production
https://youtu.be/gWq1Pq1ONJ8
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28A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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A COMMON PURPOSE ATL & BTL
28A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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Because the Medium is the Message.Enough said.
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29A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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29A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //IBM, Singapore
SCOPE //• ATL Campaign & Creative
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30A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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30A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //World Wide Fund
SCOPE //• ATL Campaign & Creative
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31A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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31A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Kotex Singapore
SCOPE //• ATL Campaign & Creative
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32A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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32A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Breast Cancer AwarenessCampaign Singapore
SCOPE //• ATL Campaign & Creative
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33A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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33A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Ben & Jerry
SCOPE //• ATL Campaign & Creative
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34A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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34A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Mercedes Cycle & Carriage Singapore
SCOPE //• Below the Line creative
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35A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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A COMMON PURPOSE LIVE ENTERTAINMENT & RETAIL THEATRICS
35A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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We hold the mirror to society, reflecting cultural trends and wield the key to capturing your attention, engaging in productive, entertaining interactions and delivering a
world-class theatrical and retail experience.
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36A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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36A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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PROJECT //Far East OrganizationSingapore
SCOPE //• Original Concept & Direction• Theatrical Production
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PROJECT //DraegarSingapore
SCOPE //• Original Concept & Direction• Theatrical Production
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PROJECT //Victor/ Victoria(part of APEC Opening)
SCOPE //• Direction• Theatrical Production
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PROJECT //World Wide FundSave the Oceans Fundraiser
SCOPE //• Original Concept & Direction• Theatrical Production
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PROJECT //Samsung Galaxy Korea, S’pore & Middle East launch
SCOPE //• Show Production• Creative Direction• Executive Coaching
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VERONICA HOCo-Founder, Chief Catalyst
Veronica has over 18 years of experience in both
traditional and digital advertising. She is also adept
at events, branding, marketing and has worked with
international agencies such as Publicis Singapore
(Publicis Groupe) and AKQA Singapore (WPP). She
made a move over the clients’ side and worked for
luxury brands such as Ferrari, Lamborghini, Pagani
and Jeep. She was also the distributor in Singapore
and Asia Pacific for luxury watch brands Louis
Moinet and deLaCour, garnering hands-on
knowledge from strategy to marketing campaigns
that generate high returns on investment.
Having helmed and co-founded a number of
companies ranging from F&B, Interior & Architecture
and Luxury Lifestyle as a business and marketing
lead, she comes with hands-on understanding of
driving a business.
Veronica prides herself as being a solutions provider
capable of maneuvering between disciplines owing to
her multi faceted education. She holds a Bachelor of
Arts (Hons) in Multimedia Art from Central London’s
Birmingham City University, an Executive MBA from
State University of New York and studied Creative
Marketing and Fashion Art Direction at Central Saint
Martins. These experiences together with her years
living in the United Kingdom provided her with a
comprehensive, global world-view that has allowed her
to take on challenges, be adaptable and constantly
evolve to the zeitgeist of the times.
TeamBiography
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DR. LORETTA CHEN Co-Founder, Chief Creative & Strategist
Dr Loretta Chen is a creative director, professor and
bestselling author of Woman on Top, The Elim Chew
Story and Madonnas and Mavericks: Power Women
in Singapore featuring the incumbent President and
leading changemakers. Her upcoming book is Mana
Wahine: Power Women in Hawaii.
Loretta was the Co-Founder of The Activation Group,
a turnkey creative agency with offices around Asia.
During her 20-year career, she received acclaim for
her work with brands such as Samsung, Pfizer, Louis
Vuitton and directed productions in Asia, North
America, and Europe. She was the International
Consultant to DHI, the government investment arm
of the Kingdom of Bhutan and also worked with
Tesla as its Business Development Advisor.
She holds a PhD from UCLA, a Certificate in
Leadership from Harvard and is Visiting Professor in
numerous institutions including Stanford, East West
Center and Ritsumeikan University. She is also
Adjunct Professor at Argosy University and
University of Hawaii (Leeward).
Her ability to create, connect and communicate is
seen on her appearance on TED, having her own
program on Lush 99.5FM, hosting the World Cities
Summit; facilitating round tables with global leaders,
instituting a scholarship at Raffles Design Institute,
being nominated as a Nominated Member of
Parliament (S’pore), receiving the Woman of Action
award from Canada and being recognized as one of
Asia’s Most Inspiring Women.
TeamBiography
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A COMMON PURPOSE THANK YOU
43A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL
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