How Braintree Saves $1,147 Each Week with Cirrus Insight: A Case Study

A Company

Have You Heard of Braintree?Braintree: A Paypal Company is a payment processor. They act as a

middleman between apps like, Uber, airbnb, Draft Kings, and Grubhub, and banks.

They’ve become one of the major players in the e-commerce scene. If you want to accept payments from Paypal, Bitcoin, Vemo, Apply Pay, Android Pay, or plain-old credit and debit

cards, then you’ll want to use Braintree.

However, Braintree’s sales reps were having di�culties.

The Challenges of Braintree’s Sales Reps

Before Cirrus Insight, Braintree was using a competitor to integrate their inbox with Salesforce. However,

“It was running slow for [the sales reps] and buggy,” said Salesforce Administrator for Braintree Kyle Enke.

How Did Braintree Bene�t from Cirrus Insight?

All Braintree needed was a way to add emails and update to Salesforce from the inbox. Cirrus provided training to all the sales reps, and was

easy to manage. For adding emails to Salesforce,

“you’re taking 10 clicks and making it 1 with Cirrus,” Enke said.

Let’s Talk NumbersBut what does that saved time mean in monetary terms? What do we �nd once all that time is summed up?

So, whenever they needed to meet there would be your typical back and forth of 5 or 6 emails.

With Cirrus they were able to “spend less time on the back and forth.”

The sales reps also bene�tted by being able to easily schedule their typical 5-7 client meetings everyday.

But most importantly, Cirrus Insight never caused any of the technical troubles that they had

encountered with Yesware, allowing the inbox and Salesforce to be fully integrated. Enke said that it

was Cirrus’s technical usability that made it truly stand out against its competitors.

On average, each sales rep at Braintree saved 4 hours each week using Cirrus. All those hours add up, and

based on the paid work-time that was saved by each sales rep, Braintree now saves $1,147 each week.

Another feature that saved time for Braintree was the ability to book

meetings. Braintree is frequently scheduling meetings with parent

company Paypal, but the two are on di�erent calendars.

Braintree’s Next StepAfter seeing the high return on their investment, Braintree is preparing to use Cirrus Insight globally.

Parent company Paypal is also discussing the possibility of using Cirrus Insight, meaning their overall usage (and savings) are looking to skyrocket.

We at Cirrus look forward to working with them, and want to thank them for providing us with this case study.

Instead of $1,147 being spent paying sales reps to manually update Salesforce, forward emails, and �nd information; that money is spent paying sales reps to do actual sales. Imagine if all your sales

reps said they’d work an extra 4 hours each week for free.

Based on the value of a rep’s time, a single hour saved was worth $28.65 on average. The value of the Cirrus Insight Starter plan is $19 per month. So if a sales rep could save only 1 hour of time over

the course of the entire month then Cirrus had a return of 151%.

But Braintree sales rep didn’t save a single hour each month because of Cirrus. They saved 16 hours each month. That means the investment of $19 each month for Cirrus had a return on investment of

2,413%!

For the cost of $228, Braintree saw a return of $5,273 per month.

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$5,273

$21,970

$109,854