a company profile one south realty group one south...

A Company ProfileOne South Realty GroupOne South Commercial

ONE SOUTH REALTY | PAGE 2 of 13

About Us We work differently...intentionally. While many brokerages claim to bedifferent, few can match the level ofexpertise and performance we can offerour clients in all aspects of real estate. With the stated goal of providingsuperior client service and the best inmarketing and transactional support, itis no wonder that many of Richmond'sfinest agents have chosen to call OneSouth their home. While our talented group of agents comefrom many places, their contribution isthe same, they offer a 'best in class' levelof service and extensive understanding oftheir discipline. When experts come together, everyonebenefits. With such a diverse talent pool availableto our all of our clients, it is no wonderwe have grown as quickly as we have.

Areas of Expertise Having access to industry experts in manyfields is but one of the many benefits ofworking with the agents of One South. Our collection of talent extends intofollowing fields: • New Homes• Condos• Investment Properties• Urban Neighborhoods• Historic Properties• Mortgage Finance• Tax Credit Renovation• REO/Foreclosure• Multi-Family• Buyer Agency• Modern Design• Project Representation• Green Housing Additionally, we have tremendous'In-House' capabilities for: • Web Development• SEO/Blogging• Analytics, Trends and Valuations

Quick Facts We opened in January of 2008 with over120 years of collective experience fromthe Founding Members. We were in the Top 10% of Real EstateBrokerages in the Metro by 2010 We have represented over 20 NewHome, Townhome and Condominium projects since opening We were one of three representativeschosen by the RAR to lead discussionswith Eric Cantor regarding mortgagefinance We were the only brokerage on theplanning committee for VentureRichmond's Loft Tour Two of our agents were chosen by theVAR for the 'We are the R' television andprint campaign

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WHO ARE WE?


Representing Our Buyer Clients The greatest change in the last 20 yearsin the real estate brokerage industry is theemergence of Buyer Agency. What was once a structure whereby allagents represented the seller, BuyerAgency was created to help formallyaddress the common misconception thatthe agent driving a buyer around wasactually working on the buyer's behalf! In order to provide objective advice, aqualified Buyer's Agent should be versedin: • All asset types• Multiple geographic areas• New AND resale homes• Historic/urban properties• Multiple price points Likewise, a true buyer specialist will alsoknow whose expertise to enlist when aproperty is outside of their comfort zone. Interview our agents and understand theirskills.

Representing Sellers When you boil it down to the most simpleform, all sellers really want to know iswhether or not you can assist them inselling their home for the highest priceand in the shortest time. All otherfunctions pale in comparison and sinceopening in 2008, we have focusedexclusively on what we need to do tomake those two things happen. By focusing on techniques designed toexpose properties to the widest audiencein the most attractive manner, One Southhas been able to compile the followingresults for our clients: • A 21% higher price than the MLSaverage• An ASTOUNDING 40% shortermarketing time than the MLS average While the national brands tout theirmethods and broad reach, ultimately,they do not understand what makes ourmarket tick. At One South, we focus ourefforts on the techniques that work. We get faster results AND higher prices

We Study Pricing We spend more time understanding thefactors that drive pricing than any firm inRichmond. For years, Realtors have been taught tolook at the three most recent comparablesales in the market and incorrectly pricea home based solely on those sales. AtOne South, we found that to be a far toosimplistic of a method to determine whatthe market will allow. In a market with rapid price shifts, interestrates in flux and wildly variable inventorylevels, using past sales is insufficient. Atrue pricing model should include: • Absorption rates• Pending inventory• Seasonal adjustments Understanding how these factors affectpricing also allows our clients to bettergrasp their bargaining position. The greatest value a Realtor can provideis that of correct guidance.

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GENERAL BROKERAGE SERVICES


Project Representation Since opening our doors in 2008, wehave represented numerous projectsthroughout the Metro. It is a niche wethoroughly enjoy and one where we havespent great time and effort perfecting ourcraft. Representing the developmentcommunity requires different skills. AtOne South, we understand: • Inter-neighborhood pricing models• Awareness campaigns• Competitive project features• Mortgage finance Along with the technical skills, a greatproject sales team will come with aninherent understanding of how theproject fits into the marketplace. Richmond is a subtle town andrecognizing the differences in theneighborhoods is key. Our history of successful projects, despitemonumental market challenges, is ourgreatest testimonial.

The Projects The list of projects we have represented islong despite our relatively shortexistence. We understand what matters to thedevelopers and the market and knowhow to communicate with both. Engaging the brokerage community isanother key ingredient to success and atechnique we embrace. Some of the projects we haverepresented: • The Emrick Flats• The Reserve• Ashley Terrace• Ginter Place• The Cary Mews• Iron House Place• The Marshall Street Bakery• The Cary Flats• The Ambrata• The TriBeCa Brownstones• Hollywood Heights

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THE OSR PROJECT REPRESENTATION RESUME


For the Builders Bellevue Homes buildsunlike anyone else in theMetro. Their awardwinning 'High PerformanceCottage' in Chesterfield'sunique Oak Park was yetanother shining example oftheir skills. As with any property builtto such a standard, muchof the expense comes fromelements not readily seen. Better air quality,responsible materials,lower utilities and strategicwindow placement are allintegral to the home'sperformance but hard toquantify. After unsuccessfully resultswith a discount brokerage,One South was enlistedand the result was thehighest 'per square foot'price of any non-waterfrontnew home in Chesterfieldin 2012. Sales skills matter.

For Buyers Knowing how to createmaximum value for yourclient comes fromexperience. • Are the selectionsvalued within the pricepoint andneighborhood? • What is the builder'sreputation? • Will 'green' pay youback? • Will the lot accept abasement? • Should we finish thethird floor? These questions and manymore are questions a goodnew home buyerrepresentative should beable to answer. Allow a One South newhome specialist to helpguide you through thisimportant process.

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THE NEW HOME MARKET OF RICHMOND


Buying Historic Homes For many, history addsvalue over and above whatthe market would normallycommand for a home. Our city's age is one of itsgreatest strengths andunderstanding the layers ofprotection designed tomaintain our property'shistoric integrity is integralto working in this market. Historic designations atFederal, State and Citylevel, CAR Districts,Renovation Tax Credits and other incentives allaffect the market for thesehomes and an agentversed in these programs iscrucial to the process. Our network ofconsultants, architects andcontractors has proven tobe invaluable for ourclients who choose to takeadvantage of the availableHistoric programs.

Selling Historic Homes 'The Turner House' datesback to the early 1800'sand is thought to be oldeststanding home on ChurchHill. Church Hill, Manchester,Jackson Ward, Ginter Park,Bellevue, Westover Hills,Woodland Heights and TheFan, among the otherneighborhoods withhistoric roots, all played acrucial role in thedevelopment ofRichmond. Sometimes wealready know thehistorical significance ofa home and sometimesmore research isrequired. Being able to communicatethe significance of ahistoric home, and notjust the physical features, isparamount to the ownersof historic properties.

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THE CHALLENGES WITH HISTORIC HOMES


Condo Buyers There is probably morepoor advice given to thebuyers of condos than anyother type of propertyavailable in the market. The purchase of acondominium is a far morecomplex process than mostgive it credit for. The factthat Richmond'scondominium market wasalmost non-existent priorto 2000 meant neither thebuying public, nor theiragents, understood theissues associated withcondo finance.

Despite a now robustmarket, the brokeragecommunity is still largelyunaware of how it works. At One South, we knowwhat you need to knowand can steward youthrough the process.

Condo Sellers When associationmanagers, lenders,appraisers and cityassessors call you to askquestions, you arerecognized as a marketleader. When developers, buildersand architects ask you tocomment on proposedprojects, you have nowbecome an authority. Our intimate knowledge ofall of Richmond's projectsand the condo salesprocess benefits our clientswhether selling theirindividual condo or anentire project.

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MANAGING THE CONDO PURCHASE AND SALE


Buying in the City Walkability and proximity. With much of our urbancore designed prior to theadvent of the automobile,many of our urbanneighborhoods are onceagain being recognized fortheir wonderful balanceof live, work and play.Church Hill, The Fan andMuseum Districts andJackson Ward all offer thedensity necessary toprovide an authentic urbanexperience. Urban living, despite theallure, is different thanliving in suburbanRichmond. Understandingthe impact of architecture,history and additionallayers of complexity ofliving in a centuries old cityis another reason that thecorrect representative isrequired.

Selling the Urban Home It is not a secret that urbanhomes tend to be older. Selling a home in an urbanneighborhood presents itsown set of challenges frominspections to appraisalsto zoning, the urbandistricts of Richmond eachcreate their own set ofunique challenges. Being able to answer aquestion quickly andeffectively as well as toknow what practices arecommonplace in thedifferent neighborhoods isbut one of the manyaspects of urban sales. Combatting faultyappraisals is another. Knowing the entire city isan integral part of whatmakes us different.

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UNDERSTANDING URBAN NEIGHBORHOODS


Reuse and Recycle Wikipedia defines'Adaptive Reuse' as 'theprocess of reusing an oldsite or building for apurpose other than which itwas built or designed for.' It is one of the keycomponents to combattingurban sprawls and onmany levels, is the ultimatein 'GREEN Building' as thereuse of that which alreadyexists is always better thanthe creation of somethingentirely new. The concept of reuse isnothing new, but whenlayered with the Federal,State and City incentives,it becomes a powerfuleconomic developmenttool. Being versed in the rulesfor qualification means theagents of One Southunderstand not onlywhere to look, but whatto look for.

The New Office Filled with brokenrestaurant equipment andremnants of marketingpromotions long past, the'Kicker's' warehouse at2314 W Main Street waspurchased with the intentof becoming the futureWorld HQ of One SouthRealty. Large bays of windows, afundamentally open layout,incredible ceiling heights,bricks, beams, metalceilings, concrete floorsand a large parking lot allcombined to make theproperty perfect for whatwe were seeking to do. Engaging an architect andcontractor versed inHistoric Tax Creditrenovation, we were ableto create one of the mostprogressive andengaging mixed-useproperties in the entireFan District.

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NAVIGATING ADAPTIVE RE-USE


Bay Properties, MathewsVA 'Someday, we would loveto downsize and have asmall house in the cityand one at the River.' Bay Properties, located inMathews County onVirginia's MiddlePeninsula, was seekingaffiliation with a group inthe Richmond market toprovide Bay and Riverexpertise to clientsheading east. At OneSouth, with our growthallowing us to extend ourinfluence into more andmore areas, saw the unionas a logical next step. Affiliating with some of themost knowledgeableprofessionals in theChesapeake region isanother important part ofOne South's rapidlyexpanding footprint.

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OUR BROTHER ON THE BAY, BAY PROPERTIES

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One South Commercial Restaurants, markets,homes, apartments,offices...Richmond's urbanneighborhoods, designedprior to the invention of theautomobile, all areinherently mixed-use while the real estatebrokerages which hadtraditionally representedthem saw the world aseither/or. We see the worlddifferently. Being able to understanda property's highest andbest use meansunderstanding all uses. In order to properlyrepresent a client, a firmmust have collectiveknowledge of both sides ofthe ledger. Our commercial division isyet another example of thefull range of services thatcan be provided by OneSouth.

INCOME, INVESTMENT AND DEVELOPMENT PROPERTIES WITH ONE SOUTH COMMERCIAL


RichmondVANewHomes.net was created tohighlight builders and their properties.

KerryRiley.com is an example of an'agent-specific' integrated blog/search site.

AboutOneSouth.com acts as a resource forboth our agents and their clients.

Spectacular properties such as VistasOnTheJames1501.com are supportedwith 'property-specific' websites generated in-house.

'Asset-specific' sites like RichmondVACondos.net are an integral part ofour overall strategy to reach buyers in the early stages of searching.

RichmondVAMLS.net (and her twin, RichmondVAMLSSearch.net) consistently land on Google Page 1 for many relevant search terms.

OneSouthRealty.com and OneSouthCommercial.com are our publicfacing websites and display One South listings and agent bios.

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OUR NETWORK OF WEB ASSETS

One South Realty

2314 West Main Street

Richmond, Virginia 23220

www.onesouthrealty.com

804.353.0009 | 804.353.0991 fax

Sarah Jarvis, Principal BrokerHead of Residential Divisiononesouthrealty.com

Thomas Rosman, Associate BrokerHead of Commercial Divisiononesouthcommercial.com

"In my business of renovating and

building homes I have countless

experiences with real estate brokerages.

Put simply, One South’s professionalism

and vision is unparalleled...

"Our agent had so many resources to

draw from and a masterful knowledge of

the current events that define the housing

industry...

"They did an amazing job of getting to

know me and the things I am looking for

in a house...

"They understand how hard I’ve worked

to achieve this lifestyle and made it top

priority to protect my best interests every

step of the way...

From Our Clients

"There were multiple qualities that led me

to select One South – the most important

ones being the wealth of information

about the Richmond marketplace and

honest opinions...

"As someone who is in the real estate

development industry, I would highly

recommend the agents and staff at One

South Realty...

"Overall, we couldn’t have been happier

with the expert service One South

provided…

"The photo gallery of our house was a

knockout...

Membership, Designations and Offices

Held

• Member NAR, VAR, NAR

• Member HBAR

• Multiple Broker's Licenses

• MBA

• GRI

• ABR

• CPA

• EcoBroker

• Certified Historic Realtor

• Urban Design Committee

• Modern Richmond

• Multiple Distinguished Achievers

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ONE SOUTH REALTY

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