CorepowerA Content Driven Campaign

Jeffrey Batalucco

Target Audience● Endurance sport participants (marathons,

ironman, triathlons)

● Active lifestyle women (ages 26 to 46)

Why these two groups?● Both groups tend to be social media users

and socially connected with others.

● If acquired as customers, could provide many years of value

Campaign GoalsIn a 12 month period, campaign aims to:1. Increase Corepower’s presence in social media used by

it’s target audience by interacting, and establishing dialogue with applicable popular bloggers, increased facebook, twitter, and brand blog followers.

2. Increase sales through google ads and promotional offers by 5%.

Social Media: FacebookFacebook - Raise rate of page likes by 1000, 500 hundred of which should be endurance sport participants.How? Content!- Contests- Discussion generating posts- Sport specific tips and info

Social Media: Twitter● Averages approx: .77 followers per tweet. ● The campaign aims to push that number to .89 or

higher.Posts: Quality over Quantity =● More efficient● Lower labor costs● Can increase traffic to facebook or company web site

Social Media: Blogs- Driven by quality content- 50 reviews or mentions in blogs of 1000 followers or more. - Increase followers of the brand’s blog by 800How?● Keyword research for SEO posts● User Comments● Track popular related blog content● Establish a dialog with popular bloggers

Google Ads5% increase in sales over 12 months - Tracked through printable coupons.

AD 1 (endurance sport enthusiasts):

● Run a Better Marathon

● www.corepowermuscle.com/coupon

● Train harder with core power ● Free 12oz Core Power Coupon ● * For users interested in triathlons, replace marathon with triathlon for all relevant terms.

AD 2 (Active lifestyle women):● Women's Fitness made easy● www.corepowermuscle.com/womensfitness● Core Power's guide for active women● Health & fitness tips, local events

Budget: $150,000.00- Covers research and posting labor, google ad costs, and other unforeseen possible costs

- Subject to alterations as the campaign progresses.

- Initial labor will be high due to the amount of research and monitoring required to produce quality content.

Conclusion● Post quality over quantity = Better allocation

of resources● Better content will drive up both traffic and

sales.● Target audience provides a valuable market

niche for the emerging brand.