a course facebook page increases student engagement with course content deborah j. good, ph.d. dept....
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A Course Facebook Page Increases Student Engagement with Course Content
Deborah J. Good, Ph.D.
Dept. Human Nutrition,
Foods, and Exercise
Jie Li, Ph.D.
Department of Statistics
Virginia Tech
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Facebook is too big to ignore01.28 Billion Facebook Users Worldwide 01.01 Billion access through mobile devices083% of 18-24 year olds have a Facebook page050% of this demographic goes on Facebook as soon as
they wake up, and log 100+ minutes per day0 Noyes, D. (2014). The Top 20 Valuable Facebook Statistics – Updated June 2014 -. from
http://zephoria.com/social-media/top-15-valuable-facebook-statistics/
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Students use Facebook during class
0 Distraction to themselves and others!
0 Facebook users have a 20% lower GPA than non-users0 Facebook users spend less time studying per week than non-users
0 Kirschner and Karpinski, 2010
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Question0Can Facebook be used as a pedagogical tool?0 If so, what is the best practice for doing so?
•170 joined the page initially (69.4% of the class)•Currently 495 members in its 3rd year.•No grade difference in students who joined versus those that did not
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Course Description and Methods
0Metabolic Nutrition-HNFE 30260 Junior/Senior Level Course0 Required for Human Nutrition, Foods and Exercise majors.0 Approximately 230-260 students per year
0Methodology0 Pre-survey on Facebook page interest (year 1)0 Facebook metrics (years 1 and 2)0 Post-survey on Facebook page usage (years 1 and 2)0 Statistical Analysis (Dr. Li)
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Year 1 versus Year 2
0Year 1: Professor made the posts—usually science daily news articles, fun facts about vitamins/minerals etc.
0Year 2: Professor continued to make her posts, but a Facebook Creative Assignment was added to the course0 Students generated material for Facebook posts
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Did you join the Facebook Page?
**
• 113 additional members in 2015
• Currently 495 members
• Few “unlike” the page
Do you plan to remain a member after the semester ends?
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Student Self-Reported Engagement with the page is similar in both years
N.S.
How often do you read the posts?
Year 1 Year 2
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Facebook Metrics tell a different story…
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Year 2 Student Posts
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Student versus Professor Post Metrics
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Students prefer their own posts…
A. B.Do you read the Facebook posts? Do you ever prefer posts by students or the professor?
P = 2.19 x 10-5
P = 3.85 x 10-10
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Students were more engaged with professor’s posts in year 2
Student “likes” of Professor Posts
***
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Future Plans for 20150Assess whether Facebook content can increase student
learning0 Six-12 posts will be made during the course-some will be
discussed in class, and some will not (at least 2 per exam). Two extra credit questions will be added to each exam testing student learning (3 exams).
0Assess whether students gain a perceived increased ability to convey scientific information via social media
0Assess whether learning style impact usage and learning with the page.
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Conclusions
0Majority of students were interested in, and joined a Facebook page for the course0 But for 2013, students were passive “friends”, never fully
engaged.0For 2014 class, a creative content assignment is being
used to increase student engagement with the page. 0 Students reporting that it is “fun”0 Lots of “views”0 More “likes” than for posts by the professor last year.