A. COURSE ORIENTATION

1.00 Explain the components of Business, Marketing, and Information

Technology Education.

1.02 Explain the value of DECA

•Classroom Instruction•Cooperative Education

•DECA

• A Career-Technical student organization designed to attract students into marketing careers

• Encourages the understanding of free enterprise

• Encourages civic responsibility

• Maintains a series of competitive events

• Offers awards and recognition

• Maintains a scholarship program

• Develops leaders in marketing, management, and entrepreneurship

Publications

• National - DECA Dimensions

• State - The North Carolina DECA Connection

DECA Colors

Blue and Gold

4 Points of the DECA Emblem

• Leadership Development

• Vocational Understanding

• Civic Consciousness

• Social Intelligence

National headquarters – Reston, VA

NC headquarters – Raleigh, NC

Organization of DECA• National Regions Central

North America

Southern

Western

• Divisions High school

Delta Epsilon Chi

Collegiate

Alumni

Professional• State Regions

Blue Ridge

Cornucopia

Dixie Pines

Metrolina

Triad

Developing Leaders for Marketing, Management and Entrepreneurship

Governance

• Professional staff• Marketing Education Leadership

Council• Student Leadership

DECA Competition

• Apparel & Accessories Marketing

• Food Marketing• Full Serve

Restaurant Management

• Quick Serve Restaurant Management

• Retail Merchandising

• Vehicles and Petroleum Marketing

Competency Based Competitive Events (State Level)

Management Team Decision Making Events

• E-Commerce• Financial Services • Hospitality Services• Sports and

Entertainment Marketing

• Travel and Tourism Marketing

• Civic Consciousness Project

• Creative Marketing Research Project

• Free Enterprise Project

• Learn & Earn Project• Public Relations

Project

• Business & Financial Services

• Food Marketing• General Marketing• Hospitality &

Recreation Marketing

• Retail Marketing

• International Business Plan

• Entrepreneurship Participating

• Entrepreneurship Written• Advertising Campaign• Fashion Merchandising

Promotional Plan• Technical Marketing

DECA Conferences

• Marketing Leadership Conference (MLC)

• Southern Region Conference (SRC)

• Local Officer Training (LOT)

• Marketing Competitive Events Conference (MCEC)

• State Career Development Conference (CDC)

• International Career Development Conference (ICDC)

• Marketing• Marketing Cooperative Education• DECA

Get involved in the Marketing program at your school.