A culture of tourism innovation thinking outside the box

Chris Gibson

Professor in Human Geography University of Wollongong

cgibsonuoweduau Twitter profcgibson

How is tourism faring in the Illawarra

Visitors Illawarra tourism sub-region

0100000200000300000400000500000600000700000800000900000

1000000

YE June2006

YE June2007

YE June2008

YE June2009

YE June2010

Domestic Visitors International Visitors

Source Tourism New South Wales (2010) Travel to Illawarra sub-region year ended June 2010 httpwwwtourismwollongongcommediaresources2SouthCoast_NSW-YE-Jun-10[1]pdf

How is tourism faring in the Illawarra

Visitors Illawarra tourism sub-region

0100000200000300000400000500000600000700000800000900000

1000000

YE June2006

YE June2007

YE June2008

YE June2009

YE June2010

Domestic Visitors International Visitors

Source Tourism New South Wales (2010) Travel to Illawarra sub-region year ended June 2010 httpwwwtourismwollongongcommediaresources2SouthCoast_NSW-YE-Jun-10[1]pdf

Visitors Illawarra tourism sub-region

0100000200000300000400000500000600000700000800000900000

1000000

YE June2006

YE June2007

YE June2008

YE June2009

YE June2010

Domestic Visitors International Visitors

Source Tourism New South Wales (2010) Travel to Illawarra sub-region year ended June 2010 httpwwwtourismwollongongcommediaresources2SouthCoast_NSW-YE-Jun-10[1]pdf

0

500000

1000000

1500000

2000000

2500000

3000000

YE June2006

YE June2007

YE June2008

YE June2009

YE June2010

Domestic nights International nights

Visitor nights Illawarra tourism sub-region

Source Tourism New South Wales (2010) Travel to Illawarra sub-region year ended June 2010 httpwwwtourismwollongongcommediaresources2SouthCoast_NSW-YE-Jun-10[1]pdf

2001 2011 Increase in jobs Increase Health care and social assistance 15365 24569 +9204 60 Public admin and safety 6638 15139 +8501 128 Other servicesarts and recreation 8934 15867 +6933 78 Accommodation and food services 8246 14933 +6687 77 Building and construction 12196 15541 +3345 27 Mining 1523 4740 +3217 311 Financial and insurance services 4439 7565 +3126 70 Transport postal and warehousing 6100 8862 +2762 45 Education and training 12584 15318 +2734 22

Electricity gas water and waste services 1155 3698 +2543 220 Property and business services 13730 16272 +2542 18 Manufacturing 20314 21465 +1151 5

Employment change by sector Illawarra Statistical Division 2001-2011

Source Wilkinson J (2011) The Illawarra an economic profile NSW Parliament httpwwwparliamentnswgovauprodparlmentpublicationsnsfkeyTheIllawarraAnEconomicProfile$FileIllawarra+Region+An+Economic+Profile+GG2pdf

Above state average

bull Other servicesarts and recreation Illawarra 82 vs NSW 59

bull Accommodation and food services Illawarra 77 vs 73

Source Wilkinson J (2011) The Illawarra an economic profile NSW Parliament httpwwwparliamentnswgovauprodparlmentpublicationsnsfkeyTheIllawarraAnEconomicProfile$FileIllawarra+Region+An+Economic+Profile+GG2pdf

Could we do more

httpwwwillawarramercurycomaustory113330wollongong-residents-negative-view-of-city

httpwwwillawarramercurycomaustory113330wollongong-residents-negative-view-of-city

lsquoTravel mindsetsrsquo Wanderers ndash taking time to explore and discover Peer group travellers ndash seeking a fun experience with friends True travellers ndash want depth of experience Compatriots ndash mostly families Pampadours ndash want luxury

16

38

6

11

20

8

0 10 20 30 40

Pampadours

Compatriots

True travellers

Peer group travellers

Wanderers

Other

Source Tourism New South Wales (2010) Travel to Illawarra sub-region year ended June 2010 httpwwwtourismwollongongcommediaresources2SouthCoast_NSW-YE-Jun-10[1]pdf

Cultural asset mapping ndash an alternative approach

Research partners Australia Council for the Arts NSW Local Government and

Shires Association Regional Arts NSW Albury City Council Armidale City Council Central Darling Shire Uralla Shire Council Wodonga City Council Wollongong City Council

Cultural Asset Mapping for Planning and Development in Regional Australia ARC Linkage Project 2008-2013 httpculturemaporgau

What are the cultural assets of Wollongong in the minds of local people

160 map interviews (205 people) 2355 identifications of lsquocoolrsquo and lsquocreativersquo places (average = 14 per map) Average age = 41 Youngest participant = 8 Oldest participant = 80 62 women 38 men

Results

lsquoCoolrsquo Wollongong lsquoCreativersquo Wollongong

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

Suburb Cool Creative Total Percent Wollongong 139 125 264 112 North Wollongong 89 71 160 68 Fairy Meadow 93 51 144 61 Stanwell Tops 92 51 143 61 Austinmer 58 63 121 51 Thirroul 55 56 111 47 Port Kembla 50 29 79 34 Bulli 52 26 78 33 Gwynneville 35 41 76 32 Coledale 36 36 72 31 Wombarra 36 36 72 31 Top Ten Total 735 585 1320 561 Grand Totals 1377 978 2355 100

Top ten lsquocoolrsquo and lsquocreativersquo suburbs

Network topology place of residence and lsquocoolrsquo and lsquocreativersquo places identified all flows

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows to Wollongong city centre lsquocoolrsquo and lsquocreativersquo responses

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows ndash North Wollongong

lsquoCoolrsquo lsquoCreativersquo

Festivals and events bull Up to 50 festivalsevents annually bull Small non-profit festivals as important

as big commercial ones bull $500 million pa in turnover by festivals

in non-metropolitan NSW Vic Tas bull Deep multiplier effects bull Trickle down dependent on

bull density of local relationships bull geographical location bull openness and participation of

local businesses

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

What are the cultural assets of Wollongong in the minds of local people

160 map interviews (205 people) 2355 identifications of lsquocoolrsquo and lsquocreativersquo places (average = 14 per map) Average age = 41 Youngest participant = 8 Oldest participant = 80 62 women 38 men

Results

lsquoCoolrsquo Wollongong lsquoCreativersquo Wollongong

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

Suburb Cool Creative Total Percent Wollongong 139 125 264 112 North Wollongong 89 71 160 68 Fairy Meadow 93 51 144 61 Stanwell Tops 92 51 143 61 Austinmer 58 63 121 51 Thirroul 55 56 111 47 Port Kembla 50 29 79 34 Bulli 52 26 78 33 Gwynneville 35 41 76 32 Coledale 36 36 72 31 Wombarra 36 36 72 31 Top Ten Total 735 585 1320 561 Grand Totals 1377 978 2355 100

Top ten lsquocoolrsquo and lsquocreativersquo suburbs

Network topology place of residence and lsquocoolrsquo and lsquocreativersquo places identified all flows

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows to Wollongong city centre lsquocoolrsquo and lsquocreativersquo responses

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows ndash North Wollongong

lsquoCoolrsquo lsquoCreativersquo

Festivals and events bull Up to 50 festivalsevents annually bull Small non-profit festivals as important

as big commercial ones bull $500 million pa in turnover by festivals

in non-metropolitan NSW Vic Tas bull Deep multiplier effects bull Trickle down dependent on

bull density of local relationships bull geographical location bull openness and participation of

local businesses

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

160 map interviews (205 people) 2355 identifications of lsquocoolrsquo and lsquocreativersquo places (average = 14 per map) Average age = 41 Youngest participant = 8 Oldest participant = 80 62 women 38 men

Results

lsquoCoolrsquo Wollongong lsquoCreativersquo Wollongong

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

Suburb Cool Creative Total Percent Wollongong 139 125 264 112 North Wollongong 89 71 160 68 Fairy Meadow 93 51 144 61 Stanwell Tops 92 51 143 61 Austinmer 58 63 121 51 Thirroul 55 56 111 47 Port Kembla 50 29 79 34 Bulli 52 26 78 33 Gwynneville 35 41 76 32 Coledale 36 36 72 31 Wombarra 36 36 72 31 Top Ten Total 735 585 1320 561 Grand Totals 1377 978 2355 100

Top ten lsquocoolrsquo and lsquocreativersquo suburbs

Network topology place of residence and lsquocoolrsquo and lsquocreativersquo places identified all flows

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows to Wollongong city centre lsquocoolrsquo and lsquocreativersquo responses

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows ndash North Wollongong

lsquoCoolrsquo lsquoCreativersquo

Festivals and events bull Up to 50 festivalsevents annually bull Small non-profit festivals as important

as big commercial ones bull $500 million pa in turnover by festivals

in non-metropolitan NSW Vic Tas bull Deep multiplier effects bull Trickle down dependent on

bull density of local relationships bull geographical location bull openness and participation of

local businesses

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

lsquoCoolrsquo Wollongong lsquoCreativersquo Wollongong

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

Suburb Cool Creative Total Percent Wollongong 139 125 264 112 North Wollongong 89 71 160 68 Fairy Meadow 93 51 144 61 Stanwell Tops 92 51 143 61 Austinmer 58 63 121 51 Thirroul 55 56 111 47 Port Kembla 50 29 79 34 Bulli 52 26 78 33 Gwynneville 35 41 76 32 Coledale 36 36 72 31 Wombarra 36 36 72 31 Top Ten Total 735 585 1320 561 Grand Totals 1377 978 2355 100

Top ten lsquocoolrsquo and lsquocreativersquo suburbs

Network topology place of residence and lsquocoolrsquo and lsquocreativersquo places identified all flows

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows to Wollongong city centre lsquocoolrsquo and lsquocreativersquo responses

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows ndash North Wollongong

lsquoCoolrsquo lsquoCreativersquo

Festivals and events bull Up to 50 festivalsevents annually bull Small non-profit festivals as important

as big commercial ones bull $500 million pa in turnover by festivals

in non-metropolitan NSW Vic Tas bull Deep multiplier effects bull Trickle down dependent on

bull density of local relationships bull geographical location bull openness and participation of

local businesses

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

Suburb Cool Creative Total Percent Wollongong 139 125 264 112 North Wollongong 89 71 160 68 Fairy Meadow 93 51 144 61 Stanwell Tops 92 51 143 61 Austinmer 58 63 121 51 Thirroul 55 56 111 47 Port Kembla 50 29 79 34 Bulli 52 26 78 33 Gwynneville 35 41 76 32 Coledale 36 36 72 31 Wombarra 36 36 72 31 Top Ten Total 735 585 1320 561 Grand Totals 1377 978 2355 100

Top ten lsquocoolrsquo and lsquocreativersquo suburbs

Network topology place of residence and lsquocoolrsquo and lsquocreativersquo places identified all flows

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows to Wollongong city centre lsquocoolrsquo and lsquocreativersquo responses

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows ndash North Wollongong

lsquoCoolrsquo lsquoCreativersquo

Festivals and events bull Up to 50 festivalsevents annually bull Small non-profit festivals as important

as big commercial ones bull $500 million pa in turnover by festivals

in non-metropolitan NSW Vic Tas bull Deep multiplier effects bull Trickle down dependent on

bull density of local relationships bull geographical location bull openness and participation of

local businesses

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

Suburb Cool Creative Total Percent Wollongong 139 125 264 112 North Wollongong 89 71 160 68 Fairy Meadow 93 51 144 61 Stanwell Tops 92 51 143 61 Austinmer 58 63 121 51 Thirroul 55 56 111 47 Port Kembla 50 29 79 34 Bulli 52 26 78 33 Gwynneville 35 41 76 32 Coledale 36 36 72 31 Wombarra 36 36 72 31 Top Ten Total 735 585 1320 561 Grand Totals 1377 978 2355 100

Top ten lsquocoolrsquo and lsquocreativersquo suburbs

Network topology place of residence and lsquocoolrsquo and lsquocreativersquo places identified all flows

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows to Wollongong city centre lsquocoolrsquo and lsquocreativersquo responses

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows ndash North Wollongong

lsquoCoolrsquo lsquoCreativersquo

Festivals and events bull Up to 50 festivalsevents annually bull Small non-profit festivals as important

as big commercial ones bull $500 million pa in turnover by festivals

in non-metropolitan NSW Vic Tas bull Deep multiplier effects bull Trickle down dependent on

bull density of local relationships bull geographical location bull openness and participation of

local businesses

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

lsquoCoolrsquo Wollongong ndash combined 3D lsquoCreativersquo Wollongong ndash combined 3D

Suburb Cool Creative Total Percent Wollongong 139 125 264 112 North Wollongong 89 71 160 68 Fairy Meadow 93 51 144 61 Stanwell Tops 92 51 143 61 Austinmer 58 63 121 51 Thirroul 55 56 111 47 Port Kembla 50 29 79 34 Bulli 52 26 78 33 Gwynneville 35 41 76 32 Coledale 36 36 72 31 Wombarra 36 36 72 31 Top Ten Total 735 585 1320 561 Grand Totals 1377 978 2355 100

Top ten lsquocoolrsquo and lsquocreativersquo suburbs

Network topology place of residence and lsquocoolrsquo and lsquocreativersquo places identified all flows

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows to Wollongong city centre lsquocoolrsquo and lsquocreativersquo responses

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows ndash North Wollongong

lsquoCoolrsquo lsquoCreativersquo

Festivals and events bull Up to 50 festivalsevents annually bull Small non-profit festivals as important

as big commercial ones bull $500 million pa in turnover by festivals

in non-metropolitan NSW Vic Tas bull Deep multiplier effects bull Trickle down dependent on

bull density of local relationships bull geographical location bull openness and participation of

local businesses

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

Suburb Cool Creative Total Percent Wollongong 139 125 264 112 North Wollongong 89 71 160 68 Fairy Meadow 93 51 144 61 Stanwell Tops 92 51 143 61 Austinmer 58 63 121 51 Thirroul 55 56 111 47 Port Kembla 50 29 79 34 Bulli 52 26 78 33 Gwynneville 35 41 76 32 Coledale 36 36 72 31 Wombarra 36 36 72 31 Top Ten Total 735 585 1320 561 Grand Totals 1377 978 2355 100

Top ten lsquocoolrsquo and lsquocreativersquo suburbs

Network topology place of residence and lsquocoolrsquo and lsquocreativersquo places identified all flows

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows to Wollongong city centre lsquocoolrsquo and lsquocreativersquo responses

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows ndash North Wollongong

lsquoCoolrsquo lsquoCreativersquo

Festivals and events bull Up to 50 festivalsevents annually bull Small non-profit festivals as important

as big commercial ones bull $500 million pa in turnover by festivals

in non-metropolitan NSW Vic Tas bull Deep multiplier effects bull Trickle down dependent on

bull density of local relationships bull geographical location bull openness and participation of

local businesses

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

Network topology place of residence and lsquocoolrsquo and lsquocreativersquo places identified all flows

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows to Wollongong city centre lsquocoolrsquo and lsquocreativersquo responses

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows ndash North Wollongong

lsquoCoolrsquo lsquoCreativersquo

Festivals and events bull Up to 50 festivalsevents annually bull Small non-profit festivals as important

as big commercial ones bull $500 million pa in turnover by festivals

in non-metropolitan NSW Vic Tas bull Deep multiplier effects bull Trickle down dependent on

bull density of local relationships bull geographical location bull openness and participation of

local businesses

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

Network topology in-flows to Wollongong city centre lsquocoolrsquo and lsquocreativersquo responses

lsquoCoolrsquo lsquoCreativersquo

Network topology in-flows ndash North Wollongong

lsquoCoolrsquo lsquoCreativersquo

Festivals and events bull Up to 50 festivalsevents annually bull Small non-profit festivals as important

as big commercial ones bull $500 million pa in turnover by festivals

in non-metropolitan NSW Vic Tas bull Deep multiplier effects bull Trickle down dependent on

bull density of local relationships bull geographical location bull openness and participation of

local businesses

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

Network topology in-flows ndash North Wollongong

lsquoCoolrsquo lsquoCreativersquo

Festivals and events bull Up to 50 festivalsevents annually bull Small non-profit festivals as important

as big commercial ones bull $500 million pa in turnover by festivals

in non-metropolitan NSW Vic Tas bull Deep multiplier effects bull Trickle down dependent on

bull density of local relationships bull geographical location bull openness and participation of

local businesses

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

Festivals and events bull Up to 50 festivalsevents annually bull Small non-profit festivals as important

as big commercial ones bull $500 million pa in turnover by festivals

in non-metropolitan NSW Vic Tas bull Deep multiplier effects bull Trickle down dependent on

bull density of local relationships bull geographical location bull openness and participation of

local businesses

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

Custom car culture

bull 1200+ people employed in the Illawarra

bull Nationally-known for custom car scene

bull Major events bull Challenges the demonization

of lsquohoonrsquo culture

Source Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

ldquoa lot of it you donrsquot see You see bits that are put out on the streets but itrsquos hidden and itrsquos real stuff hellip therersquos a community of artists Itrsquos starting to take just to come out and speak more in the area Therersquos Red Point Artists that are doing some really good stuff with the locals and the migrants Trying to capture their art and craft before itrsquos lostrdquo (Female 43)

Port Kembla ldquoOk I will say Port Kemblahellip With the Steel Works although it is a big icon of Wollongong I used to study art and I drew the Steel Works once and if you look at from an artistrsquos perspective you see it differentlyrdquo

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

ldquoif you go out of Wollongong the reception is that it is itrsquos still perceived outside as being a dirty steel townrdquo (Male 62)

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

Network topology in-flows ndash Port Kembla ldquoIn Port Kembla I know therersquos a push to make it more of a arty kind of place Itrsquos my opinion that the council should encourage everybody to rent out their all those derelict shops for like $20 a week for art studios make people to come there and make it into an arts community Therersquos about 6 shops in like 2 massive blocks of shops in Port Kembla that are actually open and operating It just looks like crap Surely its just better for everybody to encourage it to become an arts community which I know some people have already thought ofhellip if yoursquore an artist you can hire a studio space that you can potentially sell out of for very little money I think therersquos plenty of people that would take that opportunity lsquocause when yoursquore an artist having somewhere to create your work is a challengerdquo (Female 29 Coledale)

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

Network topology in-flows ndash Port Kembla Network topology in-flows ndash Thirroul

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

Discussion points bull Diversify our understanding of the regionrsquos cultural assets bull Diversify our understanding of who are the lsquoidealrsquo tourists bull Look within the region to generate tourism flows and

experiences bull Understand marginal disadvantaged groups as assets not

simply as social lsquoproblemsrsquo bull Networks bull Precinct-based approaches Port Kembla North Wollongong

Bulli Thirroul

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32

For further information Gibson C and Connell J (2012) Music Festivals and Regional Development in Australia Ashgate Farnham Gibson C Brennan-Horley C Laurenson B Riggs N Warren A Gallan B and Brown H (2012) Cool places creative places Community perceptions of cultural vitality in the suburbs International Journal of Cultural Studies 15 3 287-302 Warren A and Evitt R (2010) Indigenous hip-hop overcoming marginality encountering constraints Australian Geographer 41 1 141-158 Warren A and Gibson C (2011) Blue-collar creativity reframing custom-car culture in the imperilled industrial city Environment and Planning A 43 11 2705-2722

httpculturemaporgau

• A culture of tourism innovation thinking outside the box
• How is tourism faring in the Illawarra
• Visitors Illawarra tourism sub-region
• Slide Number 4
• Employment change by sector Illawarra Statistical Division 2001-2011
• Above state average
• Could we do more
• Slide Number 8
• Slide Number 9
• Slide Number 10
• lsquoTravel mindsetsrsquo
• Cultural asset mapping ndash an alternative approach
• What are the cultural assets of Wollongong in the minds of local people
• Slide Number 14
• Slide Number 15
• Slide Number 16
• Slide Number 17
• Slide Number 18
• Slide Number 19
• Slide Number 20
• Slide Number 21
• Slide Number 22
• Slide Number 23
• Slide Number 24
• Festivals and events
• Custom car culture
• Slide Number 27
• Slide Number 28
• Slide Number 29
• Slide Number 30
• Discussion points
• Slide Number 32