CUSTOMER PROBLEM

CONC

RETE

ABST

RACT

CUSTOMER SOLUTION

IDEATEIDEATION

PROTOTYPE

EXPERIMENT

EMPA

THISE

DISCOVE

RY

DEFIN

E

INTE

RPRE

TATIO

N

TESTEVO

LUTION

DESIGN THINKING DISCOVERS TRUE PROBLEM

DESIGN THINKING

E D I P T

FRAME OPPORTUNITIES

FORM & PRIORTISE INSIGHTS

OBSERVE PEOPLE

IMPLEMENT EXPERIMENTS

HYPHOTHISE & BRAINSTORM IDEAS

DEFINE THE CHALLENGE

AGILE DISCOVERS MMP

AGILE

ITERATE

DEVELOP THROUGH ITERATIONS

LEAN STARTUP

LEARN

BUILD

MEASU

RE

PRESERVE

LEAN DISCOVERS MVP

PIVO

TB M L

GENERATE DEFINE FABRICATE DELIVER