a different and simple idea on how to communicate with donors and sponsors (not facebook)
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A Different and Simple Idea on How to Communicate with Donors and Sponsors (Not Facebook). Andrew Fry Director of Donor Recruitment United Blood Services- New Mexico. Division of Blood Systems, Inc. NM fixed sites Albuquerque (main site) Farmington Durango Roswell Santa Fe - PowerPoint PPT PresentationTRANSCRIPT
A Different and Simple Idea
on How to Communicate
with Donors and Sponsors
(Not Facebook)
A Different and Simple Idea
on How to Communicate
with Donors and Sponsors
(Not Facebook)
Andrew FryDirector of Donor
Recruitment
United Blood Services- New Mexico
Andrew FryDirector of Donor
Recruitment
United Blood Services- New Mexico
United Blood Services
• Division of Blood Systems, Inc. NM fixed sites
– Albuquerque (main site)– Farmington– Durango– Roswell– Santa Fe– Rio Rancho
• Annual Draw of 75,000 RBC, • 7500 SDP• 55% mobiles, 45% fixed site• Hospitals served: 42• Stem Cell/Therapeutic Apheresis
Program
Objectives1 Create a different communication medium for donors and sponsors
2 Leverage this information for donor and sponsor acknowledgement
Objectives1 Create a different communication medium for donors and sponsors
2 Leverage this information for donor and sponsor acknowledgement
Technology Video
Technology Video
How is all started?
How is all started?
Drive Posters-Communicates impact of drive on community
-Poster is given to sponsor and is utilized when promoting blood drive
Drive Posters-Communicates impact of drive on community
-Poster is given to sponsor and is utilized when promoting blood drive
ALBUQUERQUEUNM Hospital 7 RBCPresbyterian 8 RBC
Lovelace 3 RBCAlb Regional 7 RBC
Destinations of Blood Destinations of Blood Donations from Donations from New New Mexico Tech Blood Mexico Tech Blood
DriveDriveDecember 2008December 2008
92 RBC 41 Plasma 2 92 RBC 41 Plasma 2 plateletsplatelets
Destinations of Blood Destinations of Blood Donations from Donations from New New Mexico Tech Blood Mexico Tech Blood
DriveDriveDecember 2008December 2008
92 RBC 41 Plasma 2 92 RBC 41 Plasma 2 plateletsplatelets
Farmington10 RBC
One unit of red blood cells from the NM Tech
drive was given to a middle-aged man who
underwent pelvic surgery for cancer. During the
procedure he required a transfusion because of
unexpected bleeding. He recovered well from the
surgery and was discharged from the
hospital.
One unit of red blood cells from the NM Tech
drive was given to a middle-aged man who
underwent pelvic surgery for cancer. During the
procedure he required a transfusion because of
unexpected bleeding. He recovered well from the
surgery and was discharged from the
hospital.
Santa Fe
Clovis
Another unit went to an elderly woman who
suffered gastrointestinal bleeding and
subsequently lost a significant amount of blood. She was given red blood cells while the physicians were trying to control her
bleeding. The patient reports during follow-up visits that she feels
much improved.
Another unit went to an elderly woman who
suffered gastrointestinal bleeding and
subsequently lost a significant amount of blood. She was given red blood cells while the physicians were trying to control her
bleeding. The patient reports during follow-up visits that she feels
much improved.
Roswell
Ft Defiance
Chicago, IL
Another unit went to a middle-aged female
suffering from a profound decrease in hematocrit during her
treatment for leukemia. Red blood cells and other
blood products were transfused and she was
able to continue with her chemotherapy
treatments.
Another unit went to a middle-aged female
suffering from a profound decrease in hematocrit during her
treatment for leukemia. Red blood cells and other
blood products were transfused and she was
able to continue with her chemotherapy
treatments.
UNMH 4UNMH 4thth Floor Floor LobbyLobby
ALBUQUERQUEUNM Hospital
2 O-, 3 A+, 5 O+Presbyterian
4 A+, 1 B+, 1 O-4 O+
Heart Hospital1 B+
Destination of Destination of UNMH donors UNMH donors
collected collected 12/12/0812/12/08
Destination of Destination of UNMH donors UNMH donors
collected collected 12/12/0812/12/08
Farmington1 O+, 1 A+ Los Alamos
1 A+, 1 O+
10 Plasma were sent to ZLB for fractionation into hemophilia concentrates, etc.
Legend:PlasmaRed Cells(transfers)
Legend:PlasmaRed Cells(transfers)
Gallup1 O+ UBS
Fort Defiance,
AZ
Plasma was sent to Blood Centers of the Pacific
55 blood products 55 blood products from 35 donations from 35 donations 55 blood products 55 blood products from 35 donations from 35 donations
Ruidoso2 O+
9 RBC’s transferred to Meridian and Jackson Mississippi due to severe holiday shortages!!
5 O+, 3 A+ and 1 O-.
Tricore Tricore Reference Reference LaboratorieLaboratorie
ss
Chinle, AZ
ALBUQUERQUEUNM HospitalPresbyterian
Heart HospitalVA Medical Center
Women’s HospitalWest MesaKasemanLovelace
Artesia
Roswell
Lubbock, TX
Shiprock
Destinations Destinations of of
Tricore Tricore Reference Reference
LaboratoriesLaboratoriesBlood Blood
Donations 3rd Donations 3rd Quarter 2008Quarter 2008
Destinations Destinations of of
Tricore Tricore Reference Reference
LaboratoriesLaboratoriesBlood Blood
Donations 3rd Donations 3rd Quarter 2008Quarter 2008
Farmington
DurangoPlasma was sent to ZLB for fractionation into hemophilia concentrates, etc.
Legend:PlasmaRed Cells(transfers)
Legend:PlasmaRed Cells(transfers)
Zuni UBS
Fort Defiance,
AZ
Plasma was sent to Blood Centers of the Pacific
75 blood products 75 blood products from 39 donations from 39 donations 75 blood products 75 blood products from 39 donations from 39 donations
Trinidad
Taos
Clovis
Carlsbad
An older woman required a coronary bypass graft procedure. During the surgery, she received red blood cells from a TriCore donor. Now, she is doing well and resting at home.
An older woman in presented to the ER with vomiting and weakness and was found to have a gastrointestinal bleed, renal failure, hypotension, and anemia. She was stabilized with 2 units of red cells from a TriCore donor and was able to be transferred to a higher level facility.
A woman was having severe anemia due to heavy menstrual blood loss. She received 3 units of red cells from a TriCore donor and is doing well.
An older man with kidney failure and severe anemia received red blood cells from a TriCore donor.
Raton
ValenciaValenciaHighHigh
SchoolSchoolPeoria, AZ
Chinle, AZ
Phoenix,AZ
ALBUQUERQUEUNM HospitalPresbyterian
Heart HospitalVA Medical Center
Women’s HospitalWest MesaKasemanLovelace
Gallup Santa Fe
Las Vegas
Artesia
Roswell
LosAlamos
Lubbock, TX
Shiprock
Monticello, UT CortezDestinationDestination
s of s of Valencia Valencia
HighHighSchool School BloodBlood
Donations Donations 20072007
DestinationDestinations of s of
Valencia Valencia HighHigh
School School BloodBlood
Donations Donations 20072007
Lifeguard
Farmington
Durango Plasma was sent to ZLB for fractionation into hemophilia concentrates, etc.
Legend:PlasmaRed CellsPlatelets(transfers)
Legend:PlasmaRed CellsPlatelets(transfers)
Units with a rare blood type were sent to AABB after a special request.
UBS
Fort Defiance,
AZ One unit of plasma was sent to Bio-Source for research.
Blood was sent to Blood Centers of America for distribution in Florida during a severe shortage.
Every recipient has a unique story. For example, this unit of blood went to a retired gentleman bleeding due to a blood vessel malformation in his digestive tract. He is now home and doing well.
Of all the units prepared for transfusion only one expired. However, it was ready for emergency use at 2 different hospitals for a total of 42 days.
144 blood 144 blood products from 113 products from 113
donorsdonors
144 blood 144 blood products from 113 products from 113
donorsdonors
Media Partnerships
-Local weatherman given poster for promoting blood donations
Media Partnerships
-Local weatherman given poster for promoting blood donations
ALBUQUERQUEUNM Hospital
6/26/00Presbyterian 5/19/06
Lovelace 7/1/02
Destinations of Destinations of Blood Donations Blood Donations
fromfromEyewitness News 4 Eyewitness News 4 Weatherman, Steve Weatherman, Steve
Stucker, Stucker, 2000-20082000-2008
Destinations of Destinations of Blood Donations Blood Donations
fromfromEyewitness News 4 Eyewitness News 4 Weatherman, Steve Weatherman, Steve
Stucker, Stucker, 2000-20082000-2008
SW Memorial HospitalCortez, CO
West Valley Hospital
Phoenix, AZ
Mt San Rafael Hospital
Trinidad, CO
Christus/St Vincents Santa Fe
JC Lincoln Fort Sumner
ProcessProcess
Step 1
Target a specific drive that will benefit from a more detailed approach
-Obtain all donations from drive
-Link donations to hospitals
-Identify units that were received by a partner hospital
Step 2
Donor Contact
-Send letter to donors from the drive
-Letter communicates where blood was used and a specific patient story
-Return envelope included with survey
Step 3
Coordinator Contact
-Review poster and present to sponsor
-Review survey data from specific drive
(only 2 or 3 donors in most cases are specific to the story on the poster)
-Utilize poster to promote donations at future drives
Survey Data Results
Time was worthwhile to donate Enjoyed getting specific story Most donors did not give this as the reason
they would continue donating Wanted more information moving forward
Donors Want to Make a Difference
Donors Want to Make a Difference
Donors are looking to do things that make them feel closer to others rather than to do things that make them feel different (than
others).
The future is about embracing others. It is part of the surrounding environment.
Rick Johnson & CompanySource: 2004 Yankelovich
73% Agree
You can retain 5 current customers for the cost of
attracting a single new one.
Acquisition vs. RetentionAcquisition vs. Retention
Source:Next Level Thinking
April 2008
Donor Life CycleDonor Life Cycle
(direct emotional appeal)(uplifting, educational)
(emotional appeal)
(applause, appreciation)
AWARENESS
EXPERIENCE
RECOGNITION
RETENTION
Source:Next Level Thinking
April 2008
Questions??Questions??