a different approach to developing engaging shopper experiences
TRANSCRIPT
#IACDE13
Leading consumer’s expectations
Shawn Harris
Omni-Channel Brand Retailing
#IACDE13
WHAT’S OMNI-CHANNEL?
Big question:
Channel Evolution : - Single-channel - Multi-channel - Cross-channel - Omni-channel - ?
#IACDE13
Omni-channel defined:
“Omni-channel seeks to weave the disparate frontend and backend
processes of the retailer into a seamless fabric of holistic execution
incorporating all phases of the consumer’s brand experience, all
disciplines within the retailer (e.g., Merchandising, Marketing, Supply Chain, Operations, etc.), and all channels of brand interaction (e.g., store, online,
mobile, call center, social, e-mail, text, etc.).”
~ smartercommerceblog.com
#IACDE13
AN APPROACH
Leading consumer’s expectations:
#IACDE13
Vision.
#IACDE13
Know what you know, and accept the unknown.
#IACDE13
What shoppers know, and what you will teach.
#IACDE13
Product discovery.
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Dedicated teams.
#IACDE13
Define objectives, not features.
#IACDE13
Mind the experience.
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Collaboration is key.
#IACDE13
Culture is capital.
#IACDE13
Embrace the pivot.
