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A Digital Toolbox for Churches Websites: Design & Use

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Page 1: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

A Digital Toolbox for Churches Websites: Design & Use

Page 2: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

So You Have a Website?

Page 3: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

The Purpose of a Church Website

To draw people from the community

into real relationships

with real people

in real fellowship.

Page 4: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

Who Visits Your Church Website?

• People Who Attend Your Church

• People Who MIGHT

Page 5: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

Website Visits

The majority of website visits start through a search engine. Most other visits result from links on websites or by a recommendation—in an e-mail, in print, or on social media.

The Internet is a medium where people want choice, interaction, and a sense of community.

Page 6: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

10 Essential Church Website Content

1

• Location

• Location

• Location 2

• Contact Info

Page 7: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

10 Essential Church Website Content

3

• Service Times

4

• About Us

Page 8: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

10 Essential Church Website Content

5

• Staff

Photos & Bios along with Contact Info

6

• Children & Youth Areas

Page 9: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

10 Essential Church Website Content

7

• Sermons

8

• Events - Calendar

Page 10: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

10 Essential Church Website Content

9

• Online Connections

10

• Giving

Page 11: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

Top 3 Tips

Keep it Brief & Current

Proofread

• Have others read through the website – people who don’t look at it day in and day out.

• Content needs to be Brief and Current

Page 12: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

Keep it Simple

Easy to Navigate

• You don't want a visitor to get lost in your church building same as for a church website

Avoid ‘Churchy’ Jargon

• “Ministries” could be

“Things We Do”

Page 13: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

Be Real

Real People

• Real Graphics

Images from Services

Events, Videos…

Page 14: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

•Review your website often

•Test your Links

•Usability Surveys

•Tracking with Google Analytics

•Make your pages printer-friendly and download quickly

•View in multiple browsers and on a mobile device

•Advertise your website URL on other publications

•Look at other websites, subscribe to blogs

Keeping the Online Door Open

Page 15: A Digital Toolbox for Churches · 2017-05-13 · •Usability Surveys •Tracking with Google Analytics •Make your pages printer-friendly and download quickly •View in multiple

Resources

Thirteen Commandments for Your Website

https://www.sevenwholedays.org/2017/02/15/church-websites-1/

Make Great Websites For Cheap!

https://www.sevenwholedays.org/2017/02/18/church-websites-2/

How to Kill Your Church by Misusing the Internet

https://www.sevenwholedays.org/2017/02/23/church-websites-3/

Resources