a disruptive tech - beta platform for homecare
TRANSCRIPT
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Our Web Services
What does your Agency get?
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The Name Michael
The JobIT technologist and disruptive Technologies
Business Development Officer at 21st Century HHC.Or
“The IT Guy, the Website Guy”
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Basic Web Services
Included with your 21st Century Consulting package is a basic Web Site and Six (6) months of web services are . More specifically……
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Choose a Web Site Look
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BRAND YOUR WEBSITE
Your Logo
Customize text 5 pages total
Use Our Images or Provide your Own
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We Also
• Buy Your Domain for the 1st Year
• Give you 6 months of website hosting
• Give you Website data backup for 6 months
• Give you 5 email accounts and email services for 6 months
• Give you 6 months of website technology maintenance
• Give you access to change or add content to your website
• Give you 6 months of on page and off page SEO – search engine optimization
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What is Basic SEO?
Our basic search engine optimization service starts 30 days after you release your website to go public. This service includes the following;
• On page review by one of our SEO experts to “tweak” your website to its local market. This means analysis of needed key words or phrases to help improve the chances being found in local market search results;
• Off page inclusion. This means your domain name, and some key words and phrases using your Agency name and location are placed into a proprietary cloud based SEO service. This service helps direct visitors to your website when searching certain key words or phrase.
SEO
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Organic search engine optimization is a marathon and not a sprint. And building a good website and web marketing takes time. If you hurry you will lose.
SEO
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EVOLVE
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EVOLVE
New mobile communication technologies, big data, the cloud and global connectivity are driving changes in the home healthcare sector. Each day there are more and more new regulations. More new agencies. More traditional competition for the same clients and caregivers. Something has to change.
TECHNOLOGY CHANGINGHOME HEALTHCARE
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EVOLVE
“Caregiver Monitor, Manager and Marketing Cloud Service disrupts the Home Healthcare Sector.”
WORK SMART NOT HARD
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Do you REALLY know Your Business Model?
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Market , Manage and Monitor Caregivers!
Work smart, Agency Owners will make millions of dollars thanks to marketing, monitoring and managing dozens of care givers with hundreds of clients. The secret Connect caregivers and clients, manage people and data. Why?
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HOMECARE MULTI SECTOR TECHNOLOGY CONVERGENCE
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PATIENT CENTERED
• Mobile and Cloud Technology is putting the patient at the center of his or her own care.
• Technology is forcing pricing down making home care more affordable.
• Technology will standardize quality of care and reduce fraud and abuse.
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SOME FACTS ABOUT YOUR BUSINESS
• 92% of adults when surveyed would rather live in their own home as opposed to a nursing home [Forbes] – this is why you are in the business
• But there are tens of thousands of agencies across the country. Anyone can match a client with a caregiver. However:– There is no REAL customization of the process;– You and the Client have no way of seeing what’s REALLY
going on in the home;– There is no connectivity or exchange of data
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All Problems = OpportunitiesIs Technology the Solution?
• The Homecare industry is in disarray; Fraud, Elder Abuse, Shortage of Caregivers, Over Regulation coming;
• We know Over Regulation is NOT the solution; computing and information technology is.
• Tech companies are solving problems every day where government and big institutions cannot.
• The same and newer technologies will be used to improve the quality of home health care services.
Home health care will be REDESIGNED! So who will be left behind”
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A CHANGING BUSINESS MODELA TECHNOLOGY MOVEMENT THAT WILL
IMPROVE THE QUALITY OF HOME HEALTH CARE
• Adopt B2B and B2C Cloud technology platforms that keep the players informed, coordinated, and most importantly, connected ;
• Use technology that provides family members, clinicians, and assisted care providers the chance to transform in-home care and the aging experience;
• A connect Cloud experience will provide elderly clients access to personalized care planning, expert caregiver matching;
• Custom Cloud based mobile technology, and proactive case management will improve older adults’ health and well-being;
• Real time Care Giver Monitoring will give their families peace of mind;
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WHY DISRUPT HOME HEALTHCARE WITH NEW TECHNOLOGIES?
• Over Regulation• Inefficient• Crowded • Abuses• Rapid Growth• Slow Innovation• To Expensive
• Repackaged technology
• Expensive• Not Connected• Regulated• Hard to use• Small B2B Market
• Connected• Cheaper• Fresh Idea• Bigger Market• B2B• B2C• Easy to Use
• New Idea• Less Regulation• Efficient• B2C Free• B2B Cheap• Easy to Use• A Lifestyle
“BIG” Homecare
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Online Reputation and Marketing
Money and People
Electronic Documents and Records
THE PUZZLE MANAGING AND MONITORING:Running your Agency is not the same as providing ethical and quality homecare services. And in many ways it is more complex.
Scheduling and Verifying Quality
What is the missing piece?
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Technology
Connect or don’t connect, which will you do?
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So what will cost if you don’t connect the pieces?
Each piece of this puzzle has any number of individual parts.
Each part has a cost.Lets look at those.
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Custom Online PresenceOne Time Cost to Build a GREAT
Website
Source: http://executionists.com/much-website-cost-2016/
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Cookie Cutter Online PresenceCost to Build a copy cat Website
Source: http://articles.bplans.com/starting-a-web-business-with-less-than-your-monthly-rent-the-by-guide
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Rent a COOKIE CUTTERWebsite if You Find One
Source: http://www.ourchurch.com/web-design-prices/Source: http://ottawawebsiterental.com/prices/
Disk space 20GB 6GB 2GB
Email addresses 1,000 500 100
Package Price $299/mo $199/mo $99/mo
Setup Fees $247.95 $69.95
Min. term 12 months
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Online PresenceThe Cost to for SEO
Source: http://www.webpagefx.com/SEO-Pricing.html
Source: https://www.seoworks.com/seo-packages/compare-review/
Source: http://freelancingsolution.com/seo-services/
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The Cost to for Social Media
Source: http://www.webpagefx.com/Social-Media-Pricing.html
Source: https://www.seoworks.com/seo-packages/compare-review/
Source: https://grmwebsite.com/services/social-media/social-media-management-pricing-and-packages/
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Supplier Per Month User Number of User Per Month Total
Office 365 12.50 10 125.00
DropBox 12.50 10 125.00
ClearCare 89.95 10 899.95
Quickbooks 59.95 10 59.95
Office ManagementDocs, Spreadsheets, PowerPoint, More
None of the above currently connect to each other or exchange information. There are usage limits and contracts. As you grow you WILL PAY MORE
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Supplier Per Month User Number of User Per Month Total
email 5 10 50
Cloud storage 5 10 50
Fax 12.95 200 Pages 12.95
HIPPAMedical Records Management
None of the above currently connect to each other or exchange information. There are usage limits and contracts. As you grow you WILL PAY MORE
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Feature Per Month Feature Per Month
Web Ads $$$$ Online Scheduler $
Mobile Ads $$ Geo-Time Tracking $$$
Videos $$$$ Family A/V Connect $
Mobile App $$$$$ Live Client Support $
Online Client Accts. $ Direct Billing $$$
Other StuffThings You Should Do
The costs for these services vary significantly. Each $ represents a unit of 100
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Feature Users Monthly Per User Annual Total
Web Site Cookie Cutter One Time $ 499.00Hosting Cheapest Annual $ 89.00 Domain .com Average $ 14.99 SSL Cert Cheapest Average $ 29.99 Backup Website Cheapest Average $ 36.00 Website Support Cheapest 25.00 $ 300.00 eMails 15 3.00 $ 499.00 Office365 15 12.50 $ 2,250.00
Lone Wolf PricingYou pay full ticket
The LOWEST possible amount for an Agency with 5 employees, including the Owner and 10 caregivers. And I have used the LOWEST pricing possible without doing it yourself. But CHEAP always has consequences
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Feature Users Monthly Per User Annual Total
DropBox 15 12.50 $ 2,250.00 ClearCare 15 89.95 $ 2,250.00 Quickbooks 15 59.95 $ 716.40HIPPA email 15 10 $ 1,800.00 HIPPA Cloud 15 10 $ 1,800.00 HIPPA Fax 15 12.95 $ 2,331.00 SEO - 100.00 $ 1,200.00 Social Media - 225.00 $ 2,700.00
Lone Wolf Pricing
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The TOTAL?
$35,000.38 Or
$2,916.70 a month!Every Year and A lot More as You grow!
Now what will your website look like to search engines?
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Day of Month Search Position
Number of Daily Visits
LONE WEBSITE SAMPLE SEO DATA
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LONE WEBSITE SAMPLE RANKING Search Index Rankings Heat Map
PAGE 1
PAGE 6How is your websiteRanked?
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And all those different websites, logins and password
to remember!
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What if you could connect the pieces?
The Future of 21st HHCConnecting the pieces.The BETA Opportunity
Who will connect the pieces?
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The Geeks Disrupt EverythingRecorded History
The Disruptive Idea
Me, the IT GUY
Which are you? Early adopter. Or to Busy.
The World and the Status Quo
You have the opportunity to participate
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JOIN the 21st BETA Technology Services
As our clients you can receive the new CGM tools and improvements. These will not be available outside the BETA program.
So what’s in OUR BETA?
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Care Giver Marketing Management and MonitoringA Knowledge Base * A Professional Community * Management Tools
Website * Office Suite * Cloud Storage * MobileCo-op Advertising * HIPPA COMPLIANT!
A SINGLE LOGINGETS YOU CONNECTED
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YOUR TOOLS AND MORE
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Improve Your Online Image WithA Re-designed Agency Website
A New WebsiteNetworked * SEO Connected * Co-Op Ad Buying Collective Supplier Bargaining * Ad exchanges
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NEVER LOSE ANOTHER CLIENT
Get
WE ARE DISRUPTIVE
21st Century CGMM is always there
Mobile Care Giver Travel Log, Real time Emergency and Medical Assistance
Global mySOS Operator Panel
Agency CGMM Operator’s Control Panel
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Give Your CareGiver Real Time Access to Nurses and Doctors
• Wound Care• Medical Emergency• Quality of Care• Medical History• Prescriptions• More
05/02/2023 CGM and Webservices DRAFT 1 49
SECURE HIPPA ENCRYPTED REAL TIME AUDIO VIDEO
STREAMINGHow it Works
Agency
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Introducing Your Best FriendRYLEE SEO
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RYLEE SEO – Your Websites Best Friend
Rylee fetch!
We are training RYLEE to fetch for GoogleAnd the other search engines.
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SEO PART of your Dashboard
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Remember the Wheel?Are you in?
ONLY 100 Agencies can Join the BETA
There is a cost of $199.00 a MonthDoes NOT include cost of 3rd Party Software You May Activate
There is a commitment of 2 YearsTHIS RATE IS FIXED FOR AS LONG AS YOU ARE IN THE PROGRAM
The PROJECTED MONTHLY On Release $899.00 Per Month
Who can Join? Any Agency at any stage can secure a spot.
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Some More Details
The following pages provide more details to help in your decision.
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The Current Company IT Model
The Company now provides its you, as Agency clients;
1. A branded Website 5 page static;
2. One year domain name registration;
3. Six (6) months of website shared hosting;
4. Six (6) months of on page and off page SEO;
Your Agency is responsible for all future costs at the end of six months. The cheapest version of the same services if you go LONE WOLF is around $2,000 a month.
Or you can do it yourself, give it to your cousin, nephew or babysitter. It will cost you nothing, but it will cost your business everything.
CGM and Webservices
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SEO: It's a marathon, not a sprint.What will Rylee do?
•As nearly half of website traffic comes from natural search, not optimizing your website is a missed opportunity to obtain valuable, highly convertible traffic.
•SEO is ever-evolving. It takes time, diligence, and ongoing commitment - you can’t just do it once and forget about it. Did you know that in the past two years there have been over 45 major Google algorithm updates? Your SEO must adapt and keep up or you’ll be left behind.
•We have fine-tuned our craft and developed a process that will enhance your website’s organic performance to generate more leads and sales. This process includes the following:
•Creative strategy for your organic campaign, not just tasks to complete.
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SEO: It's a marathon, not a sprint.Over 90% of online experiences originate from search engines.
You should partner with someone who understands them.
• Complete on-page and off-page optimization.
• State-of-the-art, customized reporting from a trusted platform partner (Conductor). We spend our time working on your website, not creating reports.
• Developing a link profile you can be proud of – one designed to be relevant to humans (not bots).
• Creating content that is unique, engaging, and appropriate to your audience.
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RYLEE SEO Action Plan
Customized Off-page Work activities:Activity Quantity Frequency
Article submission 5 QuarterlyBlog Submission 5 QuarterlyPR Submission 5 QuarterlyMicro blogging 10 QuarterlyPPT Submission 5 OptionalPDF Submission 5 OptionalOngoing business Listing Optimization 20 One Time Web 2.0 Optimization 10 QuarterlyArticle Live Url Promote 20 QuarterlyBlog Live URL Promote 20 Quarterly Social Bookmarking 20 Quarterly Search engine submission 20 One timeFastTrack submission 20 One TimeClassifieds Submission 10 One Time
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Blog Optimization:-
Blog Setup 5 One Time
Blog Optimization We will do One time
Number of Blog Submission 1 Quarterly
ON PAGE OPTIMIZATION
Cross browser Compatibility We will do One Time
Content Duplicity Checks We will do Reports Only
W3C Validation We will do Quarterly
Google Webmaster link Analysis We will do Reports Only
Google webmaster website crawling analysis We will do Reports Only
Google Webmaster Not Found Pages Analysis We will do Reports Only
Bing Webmaster Activities Check We will do Reports Only
Do Follow" link Checks We will do Reports Only
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Optimizing Title Tags And Meta Tags
On Page Content Optimization Report Only Quarterly
Google Analytics Set up (I/R) We will do One Time
Detailed SEO strategy And Plan Report Only One Time
Keyword Research Report Only One Time
Meta Data optimization We will do One Time
Canonicalization Error Check Report Only One Time
Optimizing Title Tags And Meta Tags
Alt Tag optimization We will do One Time
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Heading Tag Optimization We will do One Time
Anchor Text Optimization We will do One Time
XML Site Map Creation, Submission We will do One Time
Authentication On Google, Yahoo & MSN We will do One Time
Robots Text Optimization We will do One Time
URL Rewriting To make SEF* We will do One Time
RSS Feed Setup We will do One Time
Broken Link Checking We will do One Time
URL Mapping We will do One Time
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Social Media OPTIMIZATION Facebook Posting , Sharing ,Likes/Fans We will do Paid ServiceGoogle+ Account Set-Up, Community We will do Paid ServiceTwitter Account Setup, Twitter Post We will do Paid ServicePinterest - Follower Adding We will do Paid ServiceLinked In Account Setup, and Follower We will do Paid ServiceInstagram Account Setup and Increase Follower
We will do Paid Service
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User Experience
• Agency Owner Receives Invitation from 21st HHC• Agency OWNER registers himself + company
– Creates Personal Profile Account – Personal Info and email + Avatar
• Creates Associated Agency Account– Company Info and email– Uses WIZARD [Phase II] to provide:– LOGO– Contact Indo
• Agency WIZARD– Profile Background Image [Phase II] – Provide Video [Phase II]– Video Streaming Channel[Phase II]– Tax Data [Phase II]
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– Agency License Data– About US [Phase II]– Website Domain– Services [Phase II]– Social Media Profiles[Phase II]– Verifies eMail
• 21 HHCC approves Agency• Agency Owner gets access to Dashboard• Agency Owners builds Users Lists
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• Agency Owner activates paid modules for all employees;– Documents – Community– CRM– Website– Hosting Services– Accounting– Emails– Faxes– more
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• Agency Owner sends invitations to employees• Agency receives BRANDED mobile application
[PHASE II]– Agency License Data– About US [Phase II]– Website Domain– Services [Phase II]– Social Media Profiles[Phase II]– Verifies eMail
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• Employee receives invitation;• Employee registers;• Employee Verifies;• Agency Owner Approves• Employee Accesses Dashboard• Employee joins PAID and FREE modules activated b
Company Owner;• Employee has access to;
– Community folders– Community chat– IM– More
• Employee Personal Resources [Phase II]– Access to personal clouds– Upload and manage Objects– more