Adopting Green Business for Sustainability:ENGAGING CORPORATE LAGOS

By:Akanimo Odon (PhD)

Contents

An Overview Benefits of Going Green The Business Model Climate Change Capacity Building Initiative

(3CBI)

Envirofly Overseas Partners

…on to new frontiers

In an era where global concerns about environmental issues is at a peak, Nigeria has a role to play and Lagos can lead that

agenda.

Sustainability is a new direction for firms to effectively and profitably show-case their

environmental consciousness.

Why Lagos? Why Now?

• Lagos has held this summit 6 times before….premise• Lagos is a Coastal City and one of the most susceptible States to the impacts of climate change – rising sea levels• Lagos has the largest industry base in Sub-Saharan Africa• Lagos is the most populated State in Sub-Saharan Africa • But Most Importantly …………………………

Why Lagos? Why Now?

LAGOS IS THE CENTRE OF EXCELLENCE

Eko…Oni Baje O

The Missing Link

?

…on to new frontiers

To go green, companies need to implement green initiatives and then promote and

publicize them.

There is a case for a strategic alignment between Lagos State Government and

Corporate Lagos.

The Missing Link

Lagos State Government

+Corporate Lagos

A Partnership that Works

Going Green???

Overwas saved by Levi Strauss by eliminating bottled water at corporate meetings.

$500,000

$40,000

15,000,000

per year was saved by Bank of America for reducing the weight of their ATM receipts from 20 pounds to 15 pounds

worth of bottles a year was saved by Unilever by re-configuring the plastic bottles of their billion dollar worth Suave shampoo brand .

Going Green???

.... has been saved by Norm Thompson Prints by printing its catalogs on 10 percent postconsumer recycled

paper, and increased that figure to an average of 30 percent postconsumer recycled paper before 2008.

4,400 tons of wood per year

11.7 million gallons of water per year

990 tons of solid waste per year

Going Green???

• General Mills recycled 86% of its solid waste by burning its oats hull for fuel.

• Unilever triple concentrated detergent saved 1.3 million gallons of fuel, 10 million pounds of plastic resin and 80 million square feet of cardboard since 2005 – sustainable packaging…

• Delta Airlines collected 60 tonnes of recyclables in three months by instructing flight attendants to sort.

• Budweiser saves 21 million pounds of metal per year by trimming an eight of an inch off the diameter of its beer cans

BENEFITS OF GOING GREEN

Benefits Of Going Green

A new methodology for

managing business practices,

interfacing with the public,

executing energy policy, and

interacting with other

businesses in an increasingly

interconnected global economy.

Benefits of Going Green

•International Reputation and Profile – with international contemporaries

•Competitive Advantage – over local competition

• Cost Savings and Effectiveness – across business operations

Benefits of Going Green

•Revenue generation – from waste and carbon credits

• Access to International Environmental Funds – for greener community projects.

• Access to strategic partnerships – to drive aspects of business.

Benefits of Going Green

•Better Quality of life – for employers and customers

• Good will and appreciation – from stake holders.

• Sharp increase in Green Brand Awareness across the Nigeria.

Short-Medium Run

• Guaranteed positive impact on Triple bottom line

Medium Run

• Loyalty and market leadership

Long Run

Brand BenefitsWith a good deployment of this process, Corporate Lagos can be guaranteed of a great output.

The Green Bug…….just like

• Health and Safety in the Oil and Gas Industry

• Local Content in the Oil and Gas Industry

• ATMs in Banking Industry

Image and Branding will catch the green bug in a chain reactionwithout restrictions to any industry......

THE BUSINESS MODEL

The Business Model

Audit/Assessment Stage

Advice/ConsultationStage

DeploymentStage

Greenifying Process for Companies

2 – 4 weeks Continuous

3 – 5 weeks

Green Programme Facets

Awareness/Training

Resource Management

Process Management

Waste Management

Resource Management

Water efficiencyLight/power managementRaw materials managementFuel use

Resource Management

Water efficiencyLight/power managementRaw materials managementFuel use

Awareness/ Training/Events

Company wide trainingAwareness campaignsCompany policy documentsOrganising green seminars/workshops/conferences

Awareness/ Training/Events

Company wide trainingAwareness campaignsCompany policy documentsOrganising green seminars/workshops/conferences

Waste Management

Waste reduction strategiesZero Waste InitiativesWaste Disposal and Re-use models

Waste Management

Waste reduction strategiesZero Waste InitiativesWaste Disposal and Re-use models

Process Management

Green ProcurementGreen FinancingGreen LogisticsGreen Supply Chain Management

Process Management

Green ProcurementGreen FinancingGreen LogisticsGreen Supply Chain Management

Collaborative Stakeholder Relationships

Value Adding Alignment with NCD Directives

Nigerian Content Embedded in C&P & HR processes

Target High Growth Potential Sub-Contractors

Core Strategies for Greenifying a Company

Platforms & Propositions

Awareness/Training

Training Capacity building in clients senior management and key staff through international certified short training programmes.

Seminars Workshops and seminars for creating awareness in client stakeholders

Conferences Organising international environmental conferences in partnership with clients to open fora for deliberations on better green initiatives in their supply chain.

Campaigns Television interviews, posters and billboards, radio jingles, bulk SMS messages, logo re-design etc.

Platforms & Propositions

Resource ManagementRecycling Capacity building in clients senior management and key staff through

international certified short training programmes.

Water Efficiency Reduced bottled waters, Water re-routing systems etc.

Lighting Efficiency Energy saving bulbs, energy saving lighting systems, Light-Off Culture Policy

Materials Efficiency Lighter packaging, lighter receipting,

Platforms & Propositions

Process ManagementTelecommuting E-conferencing, E-receipts, Working from home.

Green Procurement Purchasing recycled materials, preference for green products and services

Supply Chain Management

Sustainable systems, renewable energy embedded systems, Green Logistics

Platforms & PropositionsWaste Management

Recycle & Re-use Re-use of waste generated

Re-Sell Selling waste products to firms who would need them instead of discarding.

Behavioral Adaptation Incentives, schemes, competitions and programmes to enable stake holders manage waste.

Green WashingGreenwashing (a compound word modelled on "whitewash"), or "green sheen", is a form of spin in which green PR or green marketing is deceptively used to promote the perception that a company's policies or products are environmentally friendly.

In any other aspects of business, this might pass but because environmental issues are global in nature, being accused of green washing can negatively affect a companies’ business negatively from a reputation perspective.

It is therefore fundamental that information generated from green consulting is accurate enough prior to green PR.