a dozen new figures about social media
DESCRIPTION
This provides an adaptation from Dix-Katre's Slideshare "10 nouveaux Chiffres" dealing with social media.TRANSCRIPT
presents
A dozen new figuresthat may help you
upgrade your position
about the professional useof social media*
Adapted by Jean-Pierre Ranschaert @LIVErtising
In the US claim they use BLOGSto find ideas for their articles
or to illustrate them with concrete examples*
Source : Brodeur New Media Journalist Survey
75% of journalists
daily messages (= tweets)sent or REtweeted on
Twitterconvey information
about a brandor a companySource : Penn State Study
* This « only » represents
20 % of the 3 million daily tweets
600 000*
surfers claim they TRUST their
friends’ recommendations90%
70% surfers show TRUST in
recommendations
from unknown surfers(on blogs, forums…)
42% surfers claim they TRUST advertising
* In 2010, this generation will
outnumber Baby-boomers
96% of generation Y*subscribes to social networks
Women with
children at home more likely to engage in social networking than average adults
4,206 moms and 22,624 adults 18+ - Source: Retail Advertising and Marketing Association ( RAMA)
Today on the web
1 search in 4*for the most famous 20 world brands provides UGC
(User Generated Content)
* and only 1 in 5 leads to content generated by the brand itself
Apple got 1,349,219 mentions on
Twitter in the last single week of January 2010
Source: http://www.tweetedbrands.com/
Social networks are becoming most popular
communication channel second only to
phone, before text messaging and email*
300 respondent in Boston – Source: Prompt Communications
ROI for
a social media campaign (CTR 7%)
compared with a display banner campaign (CTR 0,5%)
… and twice as efficient as an e-mail campaign (CTR 3,9%)
Source : Socialmediatodayblog.com
35 X as efficient
20 times as muchThis is what consumers who are emotionally engaged with the brand /
company consume in comparison with the average consumer
* Actually your heavy corporate report is NOT
conductive to engagement. Though we understand it makes YOU
feel more confident.
Source : Ogilvy Emotional Loyalty Index, quoted by SixApart.
of American marketing professionals
claim they have measured an
influence of social mediaon their brand’s
reputation
48%
of these professionals
name blogs as the most
efficient communication tool to
develop corporate culture
Source : Nielsen
47%
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