a e :: e l r 2009 · *the 2008 abc magazine market coverage report identifies the dma circulation...

JANUARYEditorial:Dining Out - “Steak Town, USA”Home

Special Advertising Sections:Luxury Car GuideContinuing Education

FEBRUARYEditorial:Live Well. Spend Less

Special Advertising Sections:Women in BusinessSpecial Occasion Planning GuideHealth Spotlight / Medical & Dental ProfilesIT LIST Gifts9th Annual Philly Cooks!TM - A Chef Competition

Sponsorships:9th Annual Philly Cooks!TM - A Chef Competition

MARCHEditorial:Best Places to LiveTravelFashionPhilly Sports Stars - Where are they now?

Special Advertising Sections:Visit FloridaTravel ExcursionsFashion Forward

Sponsorships:5th Annual Trailblazer Award5th Annual Martini Madness®

APRILEditorial: Top DoctorsHome

Special Advertising Sections:Medical & Dental ProfilesOpen House™Retirement Living8th Annual Philadelphia Wine Festival®

Sponsorships:Open House™

MAYEditorial:50 Best RestaurantsAtlantic City

Special Advertising Sections:Continuing EducationIT LIST Gifts

Sponsorships:8th Annual Philadelphia Wine Festival®

JUNEEditorial:The Shore

Special Advertising Sections:Super Lawyers20th Annual Manayunk Arts FestivalTravel ExcursionsKitchen & Bath

Sponsorships:20th Annual Manayunk Arts Festival

JULYEditorial:Ultimate Summer Guide

Special Advertising Sections:Health Spotlight / Medical & Dental Profiles

AUGUSTEditorial:Best of Philly®

Sponsorships:Best of Philly®

SEPTEMBEREditorial:SchoolsFashionTravel

Special Advertising Sections:Design Home® 2009Continuing EducationSpecial Occasion Planning GuideTravel ExcursionsFashion Forward

Sponsorships:Design Home® 2009

OCTOBEREditorial:TBDHome

Special Advertising Sections:Open House™Medical & Dental ProfilesWomen’s HealthRetirement Living

Sponsorships:Open House™2nd Annual Global Food & Wine/Wine Week

NOVEMBEREditorial:Most InfluentialAtlantic City

Special Advertising Sections:IT LIST GiftsHoliday Entertaining

Sponsorships:Holiday Entertaining6th Annual Philadelphia Whiskey Festival

DECEMBEREditorial:TBD

Special Advertising Sections:IT LIST GiftsFashion Forward

IN EVERY ISSUEPhiladelphia magazine Insider: Recaps of recent advertisers’ events and upcoming event listings, retail product promotions and engagement announcements.Featured Property: Added value for Real Estate advertisers providing a 1/2 page, four color advertorial positioned in the front of the Real Estate section.

These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.

:: Philadelphia magazine :: EDITORIAL CALENDAR

2009

1818 MARKET STREET :: PHILADELPHIA, PA 19103 :: 215.564.7700 :: FAX 215.656.3500 :: PHILLYMAG.COM1/6/09

:: Philadelphia magazine :: 2009 SPACE &

MATERIAL CLOSING DATES

1818 MARKET STREET :: PHILADELPHIA, PA 19103 :: 215.564.7700 :: FAX 215.656.3500 :: PHILLYMAG.COM


*Please note that Special Section ad material may have different deadlines. Please contact your account executive at 215.564.7700 for specific Special Section deadline information.

Digital AdsIssue Space Deadline Ad Material Due Provided On-Sale Date on Disk

January 2009 November 24 November 26 December 5 December 29

February 2009 December 29 January 2 January 9 February 2

March 2009 January 26 January 30 February 6 March 2

April 2009 February 23 February 27 March 6 March 30

May 2009 March 30 April 3 April 10 May 4

June 2009 April 27 May 1 May 8 June 1

July 2009 May 25 May 29 June 5 June 29

August 2009 June 29 July 3 July 10 August 3

September 2009 July 27 July 31 August 7 August 31

October 2009 August 24 August 28 September 4 September 28

November 2009 September 28 October 2 October 9 November 2

December 2009 October 26 October 30 November 6 November 30

January 2010 November 23 November 25 December 4 December 28

Philadelphia magazine Space & Material Deadlines

10/31/08

GENDER45% male55% female

AGE15% are between 18-3419% are between 35-4446% are between 45-6419% are 65+

Median Age 48

EDUCATION LEVEL88.2% attended college73.4% one college degree42.1% postgraduate studies33.6% postgraduate degree

EMPLOYMENT54.7% are employed in a professional or managerial position25% are owners or partners in their business

AVERAGE HOUSEHOLD INCOME$197,800

MEAN NET WORTH$1,159,000


Source: The Media Audit, June-August ‘08. Monroe Mendelsohn Subscriber Study, Oct. 07. These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.

:: Philadelphia magazine ::2009 DEMOGRAPHIC

PROFILE

Philadelphia magazine Pro!le

1/7/09

:: Philadelphia magazine :: 2009 CIRCULATION


* Unless referenced to ABC, all other information is the Publisher’s Own Data. These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.


12/12/08

Circulation:**Paid: 95,775Verified: 9,663Total Paid & Verified Subscriptions: 105,438 (82.2%)

Single Copy: 22,781 (17.8%)Total Paid & Verified Circulation: 128,219

**ABC Publisher’s Statement, June, 30, 2008

Print Run: 160,000*Additional distribution is targeted to special events such as Philly Cooks™, Manayunk Arts Festival, Design Home®, Sales Promotions and other venues.

Hotels:Philadelphia magazine is featured in some of the finest hotels in the city giving visitors the first look at things to do in and around the city.

TOTAL HOTEL CIRCULATION: 6,500*

Retail Stores:Philadelphia magazine has prominent display positions at checkouts in area retail chains including:

Supermarkets:ACMESuper FreshGenuardi’sShop RiteWhole FoodsGiant Wegmans

Drug and Mass Merchandisers:TargetCVSRite Aid

Bookstores:Barnes & NobleBordersWalden Books

Philadelphia International Airport: Philadelphia magazine is displayed at all five terminals at the Philadelphia International Airport. Visitors to Philadelphia from far and wide are exposed to the cover of Philadelphia magazine in five different locations in each terminal.

Train Terminals: Philadelphia residents using public transportation can find Philadelphia magazine displayed everyday, to and from work in the following stations:

US Air and Continental Airlines:Philadelphia magazine is also available at Philadelphia Airport President’s Clubs and on local flights for US Air and Continental Airlines.

TOTAL CIRCULATION: 3,000*

Prudential Fox & Roach and ERA real estate:For interested companies, Philadelphia magazine can work with your company to provide subscriptions to new home owners.Please contact your account executive for more information.

TOTAL CIRCULATION: 4,800*

Philadelphia magazine reaches the region as the premier resource for area dining, entertainment and so much more.

:: Philadelphia magazine :: 2009 CIRCULATION

DMA


*The 2008 ABC Magazine Market Coverage Report identifies the DMA circulation of National ABC audited publications. The 2008 report lists the circulation of these publications in the Philadelphia DMA. This is the latest data available and is based on 2007 ABC publishers data. For comparability, Philadelphia magazines’

total paid circulation for the August, 2007 issue is 135,021 total paid subscribers as reported in our December, 2007 ABC publishers statement. These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.


12/12/08

Publications Market Coverage

Philadelphia magazine* 135,021

Sports Illustrated 111,515

People 111,012

Newsweek 104,849

Cosmopolitan 75,675

Redbook 72,375

O, the Oprah Magazine 70,218

Glamour 67,805

Real Simple 58,009

In Style 53,209

Martha Stewart Living 51,087

Bon Appetit 42,937

Vogue 36,179

Elle 33,509

Vanity Fair 31,992

Allure 31,084

Gourmet 29,469

GQ 26,989

House Beautiful 26,033

Conde Nast Traveler 21,744

Harpers Bazaar 21,700

Architectural Digest 21,320

Metropolitan Home 15,784

Town & Country 14,553

Modern Bride 13,000

Elle Décor 12,194

New Yorker 12,027

Bride’s 10,768

Martha Stewart Wedding 5,513

Philadelphia magazine has a higher market coverage in the Philadelphia DMA than most affluent national magazines.

Hotel Name # of Copies Per Hotel

Four Seasons 1,100

The Loews Hotel 1,000

Trump Plaza Hotel & Casino 900

Hilton Garden Inn Center City 550

Double Tree Hotel - Broad Street 500

Embassy Suites 500

The Inn at Penn 500

Hyatt Regency Penns Landing 400

Hotel Sofitel 400

Double Tree Hotel - W. Germantown Pike 350

Park Hyatt Philadelphia 250

The Rittenhouse 250

Marriott Center City 150

Other Hotel 200

Total 7,050 average issues per month


Source: Publisher’s Own Data. These materials contain confidential and trade-secret information from Metro Corp., and are intended for the use of only the individuals or entities to which Metro Corp., or its affiliates or subsidiaries, have delivered them. Any disclosure, copying, distribution, or use of this information to or for the benefit of third parties is strictly prohibited.

:: Philadelphia magazine :: 2009 HOTEL

CIRCULATION


1/12/09

County Subscription Newsstand Total % Circulation Copies Copies Copies

Bucks, PA 8,442 2,720 11,162 7.98%Chester, PA 7,335 2,496 9,830 7.03%Delaware, PA 11,191 4,172 15,363 10.99%Montgomery, PA 20,259 7,040 27,299 19.52%Philadelphia, PA* 27,178 14,675 41,853 29.93%Burlington, NJ 4,073 1,378 5,450 3.90%Camden, NJ 5,303 1,713 7,016 5.02%Gloucester, NJ 2,014 820 2,834 2.03% SMSA TOTAL 85,794 35,013 120,807 86.40% Berks, PA 1,406 74 1,480 1.06%Lehigh, PA 923 37 961 0.69%Monroe, PA 81 74 155 0.11%Northampton, PA 558 37 595 0.43%Schuykill, PA 155 0 155 0.11%Atlantic, NJ 1,336 148 1,484 1.06%Cape May, NJ 821 373 1,194 0.85%Cumberland, NJ 399 111 510 0.36%Mercer, NJ 971 410 1,380 0.99%Salem, NJ 180 111 291 0.21%Warren, NJ 26 0 26 0.02%Kent, DE 42 0 42 0.03%New Castle, DE 1,288 410 1,697 1.21% Section Total 8,185 1,785 9,970 7.13% ADI TOTAL 93,979 36,798 130,777 93.53%

ALL OTHER COUNTIES AND STATES

Delaware 72 10 82 0.06%Maryland 418 51 470 0.34%New Jersey 2,040 171 2,211 1.58%Pennsylvania 2,878 175 3,053 2.18%All Other US States 3,195 39 3,234 2.31% Section Total 8,603 447 9,050 6.47%

GRAND TOTAL 102,582 37,245 139,827 100.00%



Source: Publishers own data, August 2008* Philadelphia Includes Hotels

:: Philadelphia magazine ::2009 CIRCULATION

BY COUNTY


11/25/08

:: Philadelphia magazine :: GENERAL


1X 3X 6X 9X 12X

BLACK & WHITE PAGE 14,640 14,350 14,030 13,660 13,230 2/3 10,440 10,220 10,000 9,720 9,440 1/2 8,770 8,600 8,420 8,170 7,940 1/3 5,430 5,300 5,200 5,030 4,870 1/6 3,030 2,960 2,900 2,830 2,760 BLACK & 1 COLOR PAGE 18,990 18,610 18,260 17,740 17,220 2/3 14,110 13,790 13,490 13,120 12,750 1/2 12,150 11,940 11,710 11,360 10,990 1/3 8,520 8,340 8,150 7,920 7,710 1/6 4,770 4,660 4,580 4,430 4,320 4 COLOR PAGE 21,810 21,490 21,160 20,620 20,070 2/3 17,860 17,630 17,410 16,910 16,420 1/2 15,120 14,910 14,700 14,350 13,970 1/3 11,060 10,900 10,720 10,450 10,190 1/6 6,190 6,090 6,010 5,880 5,720 COVERS SECOND 25,930 25,390 24,860 24,100 23,340 THIRD 24,950 24,470 24,000 23,230 22,480 FOURTH 28,140 27,590 27,050 26,220 25,370

All rates are gross.There is a 15% premium on all 1/3 page vertical ads.There is a 10% premium on all 1/2 page horizontal ads.There is a 5% premium on all bleed ads.

NOTE: BEST OF PHILLY RATES - 7.5% PREMIUM.

Philadelphia magazine bases its current rates on an average 12 month circulation of 110,000. Rate base for the 2009 period is 110,000.

Philadelphia magazine 2009 Rate Card

11/08

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PHILLYMAG.COM

2009

PHILADELPHIA MAGAZINE PHILADELPHIA WEDDING PHILADELPHIA HOMEPHILLYMAG.COM

phillymag.com is a daily lifestyle guide to better living in the Philadelphia region. Reflecting the same authentic and authoritative voice of our magazine, phillymag.com targets the educated, the upscale, and the affluent consumers in our area.As a lifestyle resource, phillymag.com boasts the most comprehensive local databases for dining, shopping, travel, health and more.phillymag.com also features content from our magazine and archives, as well as commentary on the stories and issues that shape our region.Through phillymag.com and our e-newsletters, we are committed to building and strengthening relationships with our audience. We encourage our users to share feedback with each other, and with us, helping them get the most out of living in Philadelphia.

Fast Facts about Phillymag.com (1/09)● Pageviews - 590,000 / month● Uniques - 162,000 /month● Time spent on site - 3+ minutes● Pageviews per visit – 4+

PHILLYMAG.COM

Title Details Frequency Subscribers Ad Size

The Restaurant Club

Go-To Guide

Shop Talk

Buzz

Home

Wedding

Exclusive Email Campaigns

What & where to eat and drink

Every Tuesday & Friday ~23,000

~23,000

~23,000

~23,000

package

package

~23,000

Sky Scraper

160x600

Sky Scraper

160x600

Sky Scraper

160x600

Sky Scraper

160x600

Sky Scraper

160x600

Sky Scraper

160x600Provide Subject Line

& HTML

Every Thursday

Every Friday

Monthly

Monthly

Monthly

Monthly

What to do this weekend

Deals, steals & must haves

Inside look at upcoming issue

Home innovations and inspirations

Local content for brides-to-be

Dedicated to your message & the audience you wish to reach

E-NEWSLETTERS

E-newsletters Distinct and targeted emails, delivered to a rich database of opt-in subscribers

Display Advertisements From banners to masthead buttons, there are multiple creative units to suit every message

Custom Opportunities Custom landing pages, microsites or the It List marketing box; all uniquely suited to drawattention to your brand

DISPLAY ADVERTISEMENTS & SPONSORSHIPS

PHILADELPHIA MAGAZINE PHILADELPHIA WEDDING PHILADELPHIA HOMEPHILLYMAG.COM

Leaderboard (728 x 90)

Enhanced Directory Listing

Medium Rectangle

(300 x 250)

Skyscraper (160 x 600)

Masthead Buttons (180 x 90)

Phillymag.com can create a customized program to best showcase your business.

Custom landing pages ● Microsites ● Video ● Mobile ● Integrated sponsorships

Ask your Account Executive to develop a unique program for you.

DISPLAY ADVERTISEMENTS

CUSTOM OPPORTUNITIES

Ask your AE about our Homepage

Sponsorships!

THE PHILLYMAG.COM AUDIENCE

1818 Market Street, Philadelphia, PA 19103 | 215.564.7700 | Fax 215.656.3500 | phillymag.com1/13/09

Best of Philly® Find past and present winners with this expansive directory.

Dining, Food & Wine The authoritative guide to dining in Philadelphia. Find restaurant and bar reviews as well as a searchable database, and our signature wine and spirits guide. Ask about our Enhanced Listings.

Arts & Entertainment Philadelphia’s unique arts and entertainment scene includes reviews of gallery openings, plays and more.

Style & Shopping From Rittenhouse Row to the Philadelphia Premium Outlets, we have fashion advice, news, and tips for great shopping in and around Philadelphia.

Weddings Fueled by Philadelphia Wedding, this resource includes everything needed to plan the wedding of a lifetime. Planning guides and useful archives ranging from dressmakers to cake-bakers.

Travel Monthly features, stories, money-saving tips and of course, Best of the Shore. A helpful resource for tourists visiting from out of town and for Philadelphians looking to get away.

Home The latest trends in home décor, home maintenance, real estate, gardening, and much more from Philadelphia Home.

Health The latest trends in health, exercise and medical practices. Additionally, our Top Docs Directory offers a trusted resource for the region’s most respected physicians.

● 97% achieved college education or higher

● 61% HHI $75,000 or more

● 67% are ages 35-55

● 97% travel for pleasure

● 98% dine-out at least once a week

● 68% use phillymag.com for event info

CONTENT

a e :: e l r 2009 · *the 2008 abc magazine market coverage report identifies the dma circulation...

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