a family of distinct hotels. one simple philosophy: be hospitable. · 2013-04-07 · hilton...

A family of distinct hotels.One Simple philosophy:be hospitable.®

A world of development opportunityfrom the world’s most powerful brands.

2009 Americas Region

“It has been – and continues to be –our responsibility to fill the earth with the light and warmth of hospitality.”

Conrad N. Hilton

Hilton is a name that is synonymous with first-class

hospitality. For over 90 years, the Hilton Family has been

offering the business and leisure traveler worldwide the very

finest in accommodations, services, amenities, and value.

It is this same devotion to our guests that also makes

franchising with Hilton such a satisfying and rewarding

experience –– for you and for us. As one of our franchisees,

you’ll enjoy a network of committed service and support

designed to help you operate as effectively as possible.

As one of the world’s largest and most geographically

diverse hotel companies, Hilton Hotels Corporation offers an

exciting future for all of us and we look forward to sharing

it with you.

Discover a family of leadingbrands in all segments. Hilton is one of the only hotel companies with a breadth

of leading brands, spanning the lodging segments from

luxurious full-service hotels and resorts to extended-stay

suites and mid-priced hotels. Our portfolio of brands

includes Hilton®, Conrad® Hotels and Resorts, Doubletree®,

Embassy Suites Hotels®, Hampton Inn®, Hampton Inn &

Suites®, Hilton Garden Inn®, Hilton Grand Vacation Club®,

Home2 Suites by HiltonTM, Homewood Suites by Hilton®,

and The Waldorf Astoria Collection® –– all supported by the

strength of Hilton’s worldwide customer delivery programs

and systems. It’s not surprising that Hilton ranks first in

the construction pipeline among the top companies in hotel

development. In fact, 20% of the total U.S. construction

pipeline belongs to our brands.*

Taking care of guests – and owners. It’s what we do.

Special benefits for ourhotel owners. When you join the Hilton Family of Hotels as an owner,

you become an important member of the Hilton team.

One way of showing our owners how much we value their

loyalty and the confidence they’ve placed in our brands is

by offering them a special package of services and benefits

including:

Gold VIP membership status in

our award-winning Hilton HHonors®

guest reward program.

Owner Travel Programwhich offers discounted hotel rates for leisure travel at all

owned, managed or franchised properties within the Hilton

Family of Hotels (subject to availability).

Franchise Development Awards Programthat will allow our owners to be considered for special

recognition based on new project/

development efforts within the

Hilton Family of Hotels.

*Based on the December 2008 Smith Travel

Research/TWR/Dodge Construction Pipeline report.

“In Construction” is defined as ground being broken

or the owner is finalizing bids on the prime (general)

contract.

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Conrad Hilton’s legacy continues todaythrough one simple philosophy

with the power to changethe world: be hospitable.®

With the Hilton Family of Hotels, you are backed with

support long before you break ground. We feel that you

should be just as comfortable and relaxed owning one of

our hotels as you would be staying in one. That’s why we

provide you with a superior level of service and support––

prior to, during and after opening. Advantages like our

friendly and dedicated corporate staff, management

and franchising expertise, forward-looking culture and

competitive fees make this a hotel company you’ll want to

stay with for a long time.

Hilton HHonors® –– The Hilton HHonors guest reward

program is the only program to let members Double Dip®

to earn both HHonors points and airline miles for the same

stay and enjoy hotel rewards with No Blackout Dates –– at

any of more than 3,300 Hilton Family hotels.

Cross-selling –– With a wide array of brands from which to

choose in the Hilton Family of Hotels, a guest should never

be left without a room. Your property could benefit from

referrals from other Hilton Family hotels in the area.

Marketing and Sales Support –– This includes national

sales and marketing efforts, meeting referrals through

Hilton Direct®, national and regional advertising, public

relations, special marketing programs and access to a

range of support materials, such as camera-ready ad slicks,

logos, rack brochures and more. Hilton’s sponsorship of

the U.S. Olympic Team through 2012 will present a variety

of other marketing benefits designed to enhance visibility

and drive incremental value.

Quality Assurance –– To help you protect your asset, and

the value of the brand in which you’ve invested, specialists

evaluate each hotel twice annually with the focus of

maintaining brand integrity. Consultation on your capital

replacement program is also provided by this team to help

your property maintain a positive perception in the eyes of

our guests.

Design and Construction –– Includes site review, design

consulting, referrals to architects and contractors, and

monitoring construction progress.

Powerful brand names. Powerful brand support.

Hotel Performance Support –– A unique consultative field

team offers tools and support so your hotel can have the

opportunity to leverage the most from Hilton’s worldwide

support programs.

Communication –– Open communication is promoted through

advisory council meetings with leaders from representative

hotels and through brand conferences and mailings.

Commitment to TechnologyOnQ® is the world’s only single-solution technology platform

available to a multi brand hotel company. Revolutionary

in its capabilities and integration, OnQ connects team

members to every guest touch-point and database, giving

hotels the ability to obtain and share information at all

levels of the organization, enabling benefits such as cross-

sell revenue of over $1 billion in 2008, all while building

continued customer loyalty. OnQ integrates components

in such a way to reduce workload redundancies, to manage

your property and the inventory it sells, as well as provide

the business intelligence necessary to enable smart,

profitable decisions. And because it is fully integrated

and implemented in hotels throughout the Hilton Family,

it opens new fertile markets of customers, increasing

distribution points for your hotel from around the globe.

Finally, because no other hotelier has anything like OnQ,

it delivers a big competitive advantage. Pricing OnQ varies

from brand to brand and is based on the size of the hotel

and the location of the property. In general, OnQ prides

itself on maximizing revenue generation opportunities and

driving operational efficiencies throughout the hotel, all at a

competitive price to owners.

OnQ has won numerous external awards for its value to

the enterprise, most notably Hilton Hotels Corporation’s IT

division was recently recognized with a number two ranking

in the Information Week 500 Top Innovators of the Year

Awards®. In the list’s 20 year history, this was the highest

ranking ever awarded to a hospitality company. Additionally,

Lodging Hospitality awarded its top 2009 Chain Leadership

award in the category of Owners Relations to OnQ Insider for

innovative technology use in service to its owners.

OnQ –– Powering hospitality around the globe.

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Travel Should Take You Places.®

With more than 500 hotels and resorts on six continents, Hilton continues to be an innovative leader in the full-service hospitality segment and the most recognized global name in the industry. Hilton’s belief that Travel Should Take You Places® celebrates a commitment to the guest experience and to the idea that travel can and should be transformative. Hilton’s variety of services, amenities and programs are designed to give guests more choice and control over their stays so they can be at their best as they work, relax & enjoy themselves 24/7, whether traveling for business or leisure. Each unique Hilton hotel and resort was designed to reflect the sense of place of its location; and each team member chosen to reflect the local culture and community.

Portfolio (as of August 2009)

Number of operating properties 525

Number of rooms 186,714

% properties franchised 44%

Performance*Average room rate1 $161.13

Average occupancy rate1 70.7%

Overview of Franchise FeesInitial license fee $85,000 for 275 rooms,

$300 per room thereafter

Monthly royalty fee 5% of monthly gross rooms revenue

Monthly program fee 4% of monthly gross rooms revenue

Monthly F&B fee 3% of monthly F&B revenue

Consumer FocusTargets: Individual business travelers, association groups & corporate meeting planners/attendees; leisure travelers, families & couples seeking full-service and luxury-class accommodations, as well as resort experiences & locations.

Travel Occasions: Conventions, corporate meetings & individual business travel; vacations, resort stays & leisure getaways.

Needs/Expectations: Personalized service, with upscale products & amenities, all designed to enable guests to work, relax and enjoy themselves 24/7.

Experience/Product FocusPositioning: Hilton’s focus on personalized service is designed to help shape our guests’ journeys, allowing them to be at their best at all times, no matter where they are in the world. Hilton’s full-service products and amenities allow guests the choice and control options in business services, in-room comfort/relaxation, and food & beverage.

Distribution: More than 500 hotels and resorts, in more than 80 countries on six continents; city & suburban centers; airport & convention center locations in major metropolitan areas, including more than 35 of the most desired resort destinations.

Product Attributes/Services: An average of 275 rooms for franchises, 700 rooms for owned & managed hotels. An array of meeting and conference spaces, including the unique Hilton Meetings facilities and services, and contemporary banquet and catering options. Serenity Bed Collection and La Source bath products. Eat Right and Healthy Options, 24/7 fitness centers, multiple food & beverage outlets and retail outlets.

Superiority•TheHiltonbrandhasbeenrecognizedgloballywiththe

following awards:– Best Hotel Chain (for Business Travel), Executive Travel Magazine, 2007– Best Hotel Chain (for Leisure Travel), Leisure Group Travel Readers Choice Award, 2007– Best Hotel Chain Worldwide & in Europe (6th consecutive year), German Business Traveller Awards, 2007– Top Business Hotel, UK Travel Weekly Golden Globe Awards, 2007– Best Hotel Chain in Eastern Europe– Business Traveler Magazine Readers’ Choice Awards, 2006

•Hilton’s vision is to be the first choice of the world’stravelers. Together, with our ownership partners we have made an unparalleled level of investment in the Hilton brand since 2005, re-igniting the brand’s energy and relevance, revitalizing the Hilton guest experience with services, products and amenities to ensure our guests have valuable choice and control over their stays. We’ve re-energized team member service and focus on the guest, delivering the means every day for our guests to BE THEIR BEST –– as they work, enjoy and relax all around the world, 24/7. Our next step in building on that investment is to reclaim our leadership position as the first choice of the world’s travelers.

ExpansionIn addition to conversions, new Hilton construction continues. A smaller Hilton full-service prototype is available to deliver upscale services in smaller, growing urban and resort markets, and uses a compact design footprint allowing for lower construction costs and shorter building times. Development also continues with traditional, larger-scale hotels.

For more information, log on to hiltonfranchise.com.

*Year-end 2008. See back cover for additional information. 1For other fees, including fees for our frequent traveler/guest reward program (Hilton HHonors), please refer to the current franchise disclosure documents for Hilton.4

Doubletree hotels are distinctly designed properties that provide true comfort to today ‘s business and leisure travelers. Doubletree offers a collection of upscale and contemporary hotels in nearly 200 gateway cities, metropolitan areas and vacation destinations throughout Asia, Canada, Europe, Latin America and the U.S. Our hotels offer extensive meeting facilities, the luxurious Sweet Dreams® by Doubletree sleep experience and our CARE culture, while welcoming guests with our signature chocolate chip cookies at check-in. Doubletree provides guests with a way to leave home with both pleasure and ease.





Performance*Average room rate (Hotels)1 $131.76

Average occupancy rate (Hotels)1 69.8%





Consumer FocusTargets: Business, transient and conference/convention overflow. Families and couples for leisure.

Travel Occasions: Seminars, business meetings, field assignments, weekend getaways.

Needs/Expectations: Typical upscale amenities and services delivered in a comfortable, friendly manner.

Experience/Product FocusPositioning: Contemporary, warm, welcoming for the business and leisure traveler.

Distribution: Primarily suburban and urban major markets.

Product Attributes/Services: Wide variety of sizes with an average of 300 rooms and meeting space averaging 13,000 square feet. Business services, warm cookies at check-in, full-service restaurant and lounge, room service, fitness center, Hilton HHonors, flexible platform for growth through development.

Warm. Comfortable. Friendly.Welcome to Doubletree.

Superiority•Doubletree Hotels, along with Embassy Suites Hotels

and Homewood Suites by Hilton, received recognition as “the top three best value hotel chains” in Zagat’s 2009 Top U.S. Hotels, Resorts & Spas Survey.

•From contemporary designs to innovative guesttechnology services to our luxurious Sweet Dreams by Doubletree sleep experience, Doubletree is in the midst of a $1 billion product improvement plan. The main vision of this “renovation resolution” is to reinvigorate the hotel experience and provide today’s travelers with more of the true comforts they enjoy at home.

•DoubletreepioneeredtheCAREprogram,whichstandsfor Caring Attentive Responsive and Empowered. This commitment to total service quality grew out of the fundamental belief that if you treat people with CARE, they’ll stay with you. The brand has been recognized with more than 30 awards from leading hospitality, marketing and public relations organizations for its highly acclaimed Teaching Kids to CARE community outreach program. One of the most successful community service programs in the hospitality industry, Teaching Kids to CARE educates and empowers children to make conscious decisions to CARE for their communities and the broader world around them.

ExpansionToday’s Doubletree brand continues to experience a notable resurgence in growth and performance. Doubletree reached its long-term goal of becoming a portfolio of more than 200 hotels and resorts during 2008. The brand’s fast-growing development strategy in North America has become a worldwide effort, with Doubletree openings in countries including Costa Rica, the United Kingdom, Italy, Slovakia, Russia, China, and Thailand. Additional deals being finalized in key locations worldwide continue to reinforce Doubletree as a viable and lucrative full-service hotel development or conversion opportunity almost anywhere.

Whether converting an existing property to re-energize product performance or building a hotel from the ground up, the Doubletree brand provides an excellent opportunity. For more information, log on to doubletreefranchise.com.

*Year-end 2008. See back cover for additional information. 1For other fees including fees for our frequent traveler/guest reward program (Hilton HHonors), please refer to the current franchise disclosure documents for Doubletree.

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More Reasons to StayTM

Embassy Suites Hotels, a multiple award-winning brand,

reinvented the upscale hotel experience by creating a

superior all-suite lodging value –– enabling guests to control

their own time/experience to meet their individual needs for

specific travel occasions. Embassy Suites properties offer

a unique set of benefits and well-defined product/service

standards not available to guests of other upscale or all-

suite hotels. The natural elements of our atrium and the

space in our suites provide a hotel experience unmatched

by other hotels. Embassy Suites consistently provides a

complimentary cooked-to-order breakfast every morning and

nightly Manager’s Reception**. Tying it all together are our

team members, who are known for providing a welcoming

smile –– true hospitality service that is gracious, engaging,

and caring.







Overview of Franchise FeesInitial license fee $75,000 for 250 rooms, $300 per room thereafter

Monthly royalty fee 3% for 1st year of operation4% for 2nd year of operation

5% for 3rd year and remainder of license term


Consumer FocusTargets: Transient business traveler, leisure family.

Travel Occasions: Business meetings, field assignments,

vacations or weekend getaways.

Needs/Expectations: Business services, bundled value,

spacious two-room suites, and new innovative one-room suites.

Experience/Product FocusPositioning: Business casual, family-friendly, spacious,

warm and comfortable.

Distribution: Largely suburban in major markets with

increasing expansion in urban areas. Primarily new-builds.

Product Attributes/Services: Typically 250 two-room suites,

8,000 to 10,000 square feet of meeting space, full-service

restaurant and lounge, banquet and catering services,

spacious atrium with lush greenery, complimentary full

cooked-to-order breakfast, evening Manager’s Reception**,

in-suite appliances, full service, Hilton HHonors.

Superiority• EmbassySuitesHotelshasbeennamedtheTopValue

Brand in Upscale Hotel category this year in the Brand

Keys “Customer Engagement Loyalty Index.”

• EmbassySuitesHotels, alongwithDoubletreeHotels

and Homewood Suites by Hilton, received recognition

as “the top three best value hotel chains” in Zagat’s

2009 Top U.S. Hotels, Resorts & Spas Survey.

ExpansionTo meet our ambitious development goals for Embassy

Suites Hotels, we offer the Design Option III prototype

which is a true-to-form, upper upscale product. The

prototype encompasses the core standards of the Embassy

Suites Hotels brand while providing a cost-effective design

that delivers. With a scalable key count of 150 to 300 suites,

a flexible layout and a lower building cost, the prototype

gives developers more market choices, from urban and

coastal markets, to more corporate and convention center

markets. Couple that with the launch of our innovative one-

room suite concept, and Embassy Suites Hotels is a brand

on a mission. The redesigned room option is spacious ––

approximately 370 square feet –– and features the same

amenities as a traditional two-room suite: a living room,

wet bar, bathroom and bedroom area. To further support

the development of new hotels, the brand also offers a fee

ramp-up program for qualified developers.

For more information, log on to embassyfranchise.com. *Year-end 2008. See back cover for additional information. 1For other fees including fees for our frequent traveler/guest reward program (Hilton HHonors), please refer to the current franchise disclosure documents for Embassy Suites Hotels. **Subject to state and local laws. Must be of minimum legal drinking age.

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Hampton is an award-winning brand in the mid-priced hotel

segment in North America, with strong growth projected

in the international economy segment. Our hotels offer

attractive and comfortable surroundings, a friendly service

culture, as well as a package of bundled services and

amenities. Trusted for a good night’s rest by value-oriented

and quality-minded travelers, Hampton has earned popularity

by consistently providing high standards of quality, value

and guaranteed satisfaction. Hampton offers a free On

the House® hot breakfast, free high-speed Internet access

in guest rooms and public areas, enhanced bedding at all

hotels, and the 100% Hampton Satisfaction Guarantee.

Portfolio (as of August 2009) Hampton Inn® Hampton Inn & Suites®

Number of operatingproperties 1,197 508

Number of rooms 115,079 52,633

% properties franchised 98% 98%

Performance*Average room rate1 $104.36 $119.04

Average occupancy rate1 68.4% 68.4%

Overview of Franchise FeesInitial license fee $50,000 for 100 rooms/suites,

$450 per room/suite thereafter



Consumer FocusTargets: Transient business, family and leisure travelers.

Travel Occasions: Field assignments, business meetings,

visiting friends/relatives, vacations.

Needs/Expectations: Clean, consistent, reliable and

friendly service, every time.

Experience/Product FocusPositioning: Quality and service backed by a 100% Hampton

Satisfaction Guarantee and a superior price/value equation.

Distribution: Vast distribution across virtually all major and

secondary markets. Plans for increased penetration into

tertiary markets, primarily new-builds. Continued success

with urban/city center locations, with a significant number

of hotels currently open or under construction.

Product Attributes/Services: The average size is about

100 rooms for Hampton Inn and 110 rooms for Hampton

Inn & Suites. Hampton is a focused service brand which

offers guests free On the House® hot breakfast and On the

Run breakfast bags (M-F), free local phone calls, free high-

speed Internet access in all guest rooms and free wireless

Internet access in the lobby and meeting rooms.

Superiority•HamptonproudlyfeaturestheSaveaLandmarkprogram®,

identifying and helping to refurbish fun and unique

roadside attractions. This program has won a USA

Presidential award and recognition from the Smithsonian

National Trust. Over 36 landmarks have been restored in

the United States, Canada, and Mexico.

• Hamptonearnedthe#1rankingoverallinthemid-priced

category of the 2009 Business Travel News U.S. Hotel

Chain Survey.

• Hamptonrankedajointthirdoverallamong114firmsin

12 different industries for Customer Experience in 2008,

according to a survey conducted by Forrester Research,

Inc., an Independent Research Firm. It was also the hotel

brand which consumers scored the highest.

Expansion• Hampton offers three development options to support

its growth strategy in North America: 52-to-64 room

Hampton Inn “Hometown” prototype for tertiary

markets, 70-plus room Hampton Inn prototype for larger

markets and urban areas, and the standard Hampton Inn

& Suites design for most markets.

• Hampton has begun growth in select international

markets under the Hampton by Hilton® brand name.

A modified Hampton prototype has been developed that

meets the needs of our international customers.

For more information, log on to hamptonfranchise.com.

*Year-end 2008. See back cover for additional information. 1For other fees including fees for our frequent traveler/guest reward program (Hilton HHonors), please refer to the current franchise disclosure documents for Hampton.

We love having you here.®

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Hilton Garden Inn is the award-winning, upscale, mid-priced

brand that caters to the smart, ambitious and practical

traveler. Hilton Garden Inn provides the supportive staff,

latest technology and well thought out amenities, all within

a casual and comfortable environment that make it easy

for guests to make the most of their travels. So whether

traveling for business or leisure, Hilton Garden Inn offers

the amenities and services that help travelers sleep deep,

stay fit, eat well and work smart while on the road.










Monthly program fee 4.3% of monthly gross rooms revenue

Consumer FocusTargets: Individual business traveler, weekend couple/family

segments, and small to mid-sized meetings markets.

Travel Occasions: Field assignments, business meetings,

leisure getaways, sporting events, family reunions and

wedding parties.

Needs/Expectations: Consistent, warm and inviting,

innovative amenities and quality services.

Experience/Product FocusPositioning: A hotel with just what you’re looking for.

Everything. Right where you need it.®

Distribution: Primarily urban and suburban major markets.

Mostly new-builds.

Product Attributes/Services: The light, bright and airy

Pavilion structure of every new Hilton Garden Inn hotel

contains the front desk, 24-hour Pavilion Pantry® retail

market, full-service sit-down restaurant, lounge/comfortable

seating area with fireplace and more. Other amenities

include Precor fitness centers, swimming pool, whirlpool

spa, complimentary 24-hour business center and meeting

facilities for small to mid-size groups. Rooms feature the

latest in bed technology with the Garden Sleep System®,

the revolutionary bed that conforms to your body, providing

pressure-free support for a restorative night’s sleep; HDTV,

large desk area, ergonomic Mirra® chair by Herman Miller,

complimentary WiFi throughout; two phones with dataports

and voicemail; evening in-room dining; StayFit Kit® for an

in-room workout; hair dryer; iron and ironing board; and

coffee maker, microwave and refrigerator. Freshly prepared

cooked-to-order breakfast with many locations offering

lunch and dinner service as well. Flexible configurations

adaptable to a wide variety of lot sizes, zoning requirements

and market demand.

SuperiorityHiltonGardenInnplaced#2overall intheUpscaleSelect

Service category of the 2009 Business Travel News U.S.

Hotel Chain Survey. The brand earned the #1 ranking in

the following five categories: corporate rate programs,

helpful and courteous staff, quality biz center, in-room biz

amenities, overall price/value relationship.

ExpansionHilton Garden Inn has redefined the upscale, mid-priced

lodging category with aggressive expansion. With nearly

800 properties open or in development since its initial

launch, Hilton Garden Inn is the fastest-growing brand in

the Hilton Family of Hotels. The Hilton Garden Inn pipeline

includes locations in Saudi Arabia, Turkey, India, Poland, as

well as additional locations throughout the United States,

Canada, U.K., Italy, Germany and Costa Rica. Hilton Garden

Inn is also considering conversions with a focus on urban

locations and other markets with a high barrier to entry.

For more information, log on to hiltongardeninnfranchise.com.

*Year-end 2008. See back cover for additional information. 1For other fees including fees for our frequent traveler/guest reward program (Hilton HHonors), please refer to the current franchise disclosure documents for Hilton Garden Inn.

Everything. Right where you need it.®

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Home2 Suites by Hilton™ is a new mid-tier, extended-stay

hotel concept that delivers unexpected style, enhanced

flexibility, expanded spaces, differentiated amenities and

passionate service. A complement to the current Hilton

Family of brands, Home2 Suites targets the savvy, value-wise

extended-stay guest.

Overview of Franchise FeesInitial license fee $50,000

Monthly royalty fee 3% for 1st year of operation

4% for 2nd year of operation

5% for 3rd year and remainder of license term


Brand Concept Strategy • Brand Identity –– Home2 Suites by Hilton is authentic,

spirited and innovative. The evocative brand personality is

reflected in the logo mark and brand voice.

• Target Audience –– Value-wise extended stay (10+

nights) guests. The brand embraces the values and

expectations of key growth segments: GenX (ages 27-

47), millennials (<27) and female travelers.

• Differentiation –– Hip & Humble: breaks the mold with

unexpected style that delivers more. The brand offers

enhanced functionality and personality at a competitive

price point.

• Portfolio Fit –– Incremental and complementary to entire

Hilton Family of Hotels.

• Site/Prototype –– Cost-effective brand to build and

operate. Details include: site plan for under two acres;

four story, wood frame construction; 108-key prototype;

studios at 323 square feet; one-bedroom suites at 509

square feet; community space at 4,200 square feet;

56,668 gross square footage of building.

Design Elements• Unique Elements –– The brand offers unique features

including: new, exciting design style and brand personality;

The “Oasis,” an expanded community space; amenities

and services such as an integrated guest laundry and

activity room, fitness facility, outdoor living rooms, grills,

walking/exercise course and more; innovative guestroom

design with a mind towards sustainability.

• The Oasis –– The Oasis is the concept’s flexible

community space, which include iconic gathering

and individual work zones, a pantry, complimentary

breakfast service area, fitness and activity room, indoor

pool, outdoor living spaces and patio grills. The Oasis

encourages a social environment where guests can

obtain information on the local area, check e-mail, and

connect with others. The hip, casual design creates a

contemporary and inviting environment.

• Guest Rooms –– Guest rooms provide innovative and

practical flexibility with separate media and bedroom

areas. Include fully-accessorized kitchenette with

a refrigerator/freezer with icemaker, dishwasher,

microwave/convection oven and coffee maker. The

living room/media zone has a queen-size sofa/sleeper,

42-inch flat-screen TV, roll-around ottoman, ambient and

task lighting, and “hip and humble” brand artwork. All

guestrooms feature queen-sized beds. The guestroom

also includes an iconic “working wall” which incorporates

the kitchenette and flexible working space with a

moveable desk, pin-up spaces and adaptable storage

options. Clean lines, a neutral yet energetic color palette

and integrated technology complete the hip and stylish

ambiance. Environmentally conscious appointments

include low flow showers and faucets; bulk bath

amenities; dual flush toilets; recycled flooring, and other

sustainable product selections.

Development OpportunitiesWe believe that primary development areas around

the country will be suburban and tertiary communities.

However, because of our footprint, we are also seeing

some interest in urban areas as well as rehab. We already

have signed and approved franchise license agreements

from sites in the northeast, south, west and south-

central, and dozens of prospective deals in the works with

developers and owners across the country. The future for

Home2 Suites is already a reality. We project more than

100 hotels open by year-end 2012.

For more information, log on to home2franchise.com.

Hip & Humble.

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Homewood Suites by Hilton® is an upscale, yet casual,

all-suite residential-style hotel brand catering to travelers

seeking a home-like hotel experience for a few days or

more when on the road. The extra space and privacy of

the suites, the casual atmosphere, and the many home-

like amenities and services ensure guests satisfy their

individual need for comfort, flexibility and convenience ––

all at the price of a high-quality traditional hotel.







Overview of Franchise FeesInitial license fee $60,000 for 150 suites,

$450 per suite thereafter



Consumer FocusTargets: Upscale extended stay (5+ consecutive nights)

business travelers.

Travel Occasions: Field assignments, seminars, training,

leisure and relocation.

Needs/Expectations: Home-like conveniences, extensive

office capabilities on the road.

Experience/Product FocusPositioning: Warm, comfortable, home-like ambiance and

spacious facilities.

Distribution: Primarily suburban office park areas, some

urban, mostly new-builds.

Product Attributes/Services: Current prototype about

120 rooms –– approximately 40% suites and 60% studios.

Minimal meeting space. Full kitchen with appliances, DVD and/

or on-demand movies, “Lodge” area including complimentary

Suite Start® hot breakfast and Welcome Home® reception,**

complimentary high-speed Internet access, complimentary

grocery shopping service (guests pay for groceries), Suite

Shop® with sundries, fitness center, sports court, pool,

residential apartment feel, Hilton HHonors.

Superiority• HomewoodSuitesbyHilton,alongwithDoubletreeHotels

and Embassy Suites Hotels, received recognition as “the

top three best value hotel chains” in Zagat’s 2009 Top U.S.

Hotels, Resorts & Spas Survey.

• HomewoodSuitesbyHilton’sSuiteSelection,theindustry’s

firstinteractiveroomselectiontool,named#2innovationin

2008 by InformationWeek at annual InformationWeek 500

Awards

ExpansionToday, extended stay accommodations are a hot commodity.

Two-fifths of industry room nights are now being generated

by extended stay hotels, which represent only 5.2 percent of

total industry supply. The 6:1 demand vs. supply ratio makes

the extended stay market, particularly the upscale market,

vastly underserved. That makes Homewood Suites by Hilton

a highly opportunistic investment for you. The brand has been

growing rapidly over the past few years. There’s never been a

better time for you to grab your share of the lucrative, upscale,

extended stay market –– with a Homewood Suites by Hilton

franchise.

For more information, log on to homewoodfranchise.com.

*Year-end 2008. See back cover for additional information. 1For other fees including fees for our frequent traveler/guest reward program (Hilton HHonors), please refer to the current franchise disclosure documents for Homewood Suites by Hilton. ** Subject to state and local laws.

Make Yourself at Home.®

10

Conrad® Hotels & Resorts is the global contemporary luxury

brand within The Hilton Family. Conrad’s sophistication across

a seamless intersection of life, business & pleasure, delivers

high-touch style with soft-touch pace for the individual. The

Conrad brand is the modern-world choice, with hotels and

resorts in an increasing number of the world’s gateway cities

and most sought-after resort destinations, united by world-

class luxury service standards.








Conrad PropertiesConrad Hotels & Resorts spans the globe, with properties in

the Americas, Asia Pacific, Europe and the Middle East. In

development are Conrad hotels and resorts in the Americas

(Bahamas and Honduras), Portugal, the United Arab Emirates,

Indonesia and China.

Contemporary LuxuryEach Conrad hotel and resort offers guests and team

members the luxury of striking and distinct design and

surroundings –– dynamic reflections of the destination city

and culture. Conrad expresses contemporary luxury for

the guest at every vantage point, from breathtaking views

to spacious and luxurious guest rooms with superb quality

amenities. Conrad’s definitive modern style is a showcase for

guests to enjoy pioneering culinary concepts, sophisticated

bars and restaurants and leading technology. Each Conrad

provides for the unique style of each guest with exclusive

offerings, the highest service standards and an unwavering

pursuit of excellence –– inviting each guest to take advantage

of The Luxury of Being Yourself ®.

Conrad in BusinessConrad connects business travelers in key global locations,

supporting the needs of individuals who are serious about

doing business in style. Wherever business is done, Conrad

provides sophisticated places and spaces for the business

traveler, with each destination reflecting the flavor of the local

culture. Conrad connects meeting and conference planners to

leading technology and takes care of the details so guests can

concentrate on getting down to business.

Recognition for ConradConrad Hotels & Resorts was proud to receive, amongst

others, the following awards and accolades in 2009:

• Conrad Hong Kong, Winner: Gold List - Asia Category,

Condé Nast Traveler Gold List 2009

• Conrad Indianapolis,HonorableMention:GoldList -U.S.

Category, Condé Nast Traveler Gold List 2009

Development PipelineConrad Hotels & Resorts are currently in development in the

following international gateway cities and destination resort

locations (planned opening date):

• Conrad Los Micos, Honduras (2010)

• ConradShanghai,China(2010)

• ConradDubai,UnitedArabEmirates(2010)

• ConradKohSamuiResort&Spa,Thailand(2010)

• ConradQuintadoLago,Algarve,Portugal(2011)

• ConradAbuDhabi,UnitedArabEmirates(2011)

• ConradBeijing,China(2011)

• ConradSanyaHaitandBay,China(2011)

• ConradUbud,Indonesia(2011)

• ConradBahrain,Bahrain(2012)

• ConradDalian,China(2012)

• ConradBiminiResort&Casino,Bahamas(2013)

Welcome to the World of ConradConrad is poised for a dynamic period of growth with a

diverse array of properties under development, and is well on

the way to becoming a truly global presence. When Conrad

enters into a project with partners, the goal is nothing less

than to create a hotel of distinction designed to outperform its

competitors in every respect. Join the World of Conrad and

become a part of one of the world’s most significant luxury

hotel brands.

ConradHotels.com (Click on About Conrad then Development

from the left menu.)

The Luxury of Being Yourself.®

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Experience Waldorf Astoria Hotels & Resorts and The Waldorf Astoria Collection hotels –– each one as singular and defining of luxury as the brand’s elegant namesake, the Waldorf=Astoria Hotel in New York. From classic elegance to modern grandeur, from sumptuous spas and culinary excellence to world-class golf, each hotel & resort is iconic, and offers guests world-class style, rich service traditions, and the exquisite accommodations and signature accoutrements that define refinement and luxury.








The Waldorf Astoria BrandThe Waldorf Astoria brand includes an array of stunning & singular hotels –– each one a landmark as a true gathering place in world capitals, gateway cities and resort destinations, including:•The Waldorf=Astoria Hotel, New York is synonymous

with the elegance and grandeur of the best of New York City. This Art Deco landmark offers magnificent accommodations and outstanding service.

•Arizona Biltmore Resort & Spa is a landmark recognized for its distinctive Frank Lloyd Wright-inspired design, and offers eight swimming pools, a spa, PGA golf, tennis and much more.

•Grand Wailea Resort, Waldorf Astoria Collection is situated on 40 acres fronting Wailea Beach on the island of Maui and offers a museum-quality art collection, along with a spa, pools and water park.

•La Quinta Resort & Club is a legendary resort that has reigned over the Palm Springs area since 1926. Guests can enjoy 90 holes of championship golf, as well as tennis and the Spa La Quinta.

•Naples Grande Beach Resort is nestled on 23 waterfront acres and offers tennis, golf, beach activities and poolside relaxation. The resort is minutes from trendy shopping and thrilling attractions.

•Rome Cavalieri is situated just two miles from the Vatican and is home to a highly prized private collection of furniture, paintings, tapestries, statues, and artifacts.

•Trianon Palace Versailles graces the edge of Louis XIV’s legendary royal domain and recently completed an artful, full-scale redesign, infusing the grounds with an air of contemporary elegance.

Growth PotentialThe Waldorf Astoria brand will grow through:

• Waldorf Astoria Hotels & Resorts – Located in primary and secondary global cities, typically 200-400 keys, with multiple food and beverage outlets, including destination restaurant/bar, Guerlain spa, state-of-the-art fitness, comprehensive business services, and grand public and meeting spaces such as a jewel-box ballroom. Finest level of luxury products and services. Brand standards for design/construction and operations will be uniform and demanding. Will have some iconic references to the first Waldorf=Astoria in New York City and be referred to as “Waldorf Astoria (geographical location).”

• The Waldorf Astoria Collection – Located around the world in primary and secondary urban and resort markets, ranging in size and eclectic in style, having luxurious service and product reflecting architectural, historic, and/or artistic significance. Brand standards for design/construction will be more flexible. Able to maintain their independent names while adding Waldorf Astoria Collection designation as a mark of their exclusivity, e.g., “The Grand Wailea Resort and Spa, The Waldorf Astoria Collection®.”

Development PipelineThe Waldorf Astoria Collection includes hotels & resorts currently in development in the following international gateway cities and destination resort locations (planned opening date): • The Roosevelt,Waldorf Astoria Collection, NewOrleans,

Louisiana (Summer 2009)• DakotaMountain Lodge,Waldorf Astoria Collection, Park

City, Utah (Fall 2009)• WaldorfAstoriaOrlando,BonnetCreek,Florida(Fall2009)• TheBeachHouse,WaldorfAstoriaCollection,Maldives(Fall

2009)• WaldorfAstoriaMontreal,Quebec,Canada(2013)• WaldorfAstoriaBerlin,Germany(2011)• JerusalemPalace,WaldorfAstoriaCollection,Israel(2011)• WaldorfAstoriaShanghaiontheBund,China(2011)

DevelopmentWe invite you to learn more by visiting WAfranchise.com, and WaldorfAstoria.com.

Rich Traditions of Sophistication and Timeless Luxury.

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Have Questions? We’ve got answers. If you have any questions or need additional information about development opportunities with any of our brands,

please call the Hilton franchise development professional located in your area. You may also call our development

hotline at 800-286-0645.

Western U.S. Greg Francois 310-205-4586 [email protected]

Southeast U.S. Steve Crabill 770-857-8502 [email protected]

Northeast U.S. & Canada Thomas Lorenzo 203-463-3407 [email protected]

Central U.S. Marybelle Arnett 901-374-5159 [email protected]

U.S. - Managed, Luxury Kimo Bertram 703-883-1053 [email protected]

U.S. - Managed, Full Service Gregory Rockett 786-866-7209 [email protected]

South America Cristiano Gonçalves +55 11 2845 0255 [email protected]

Caribbean/Central America Simon Suarez 809-621-8617 [email protected]

Mexico George Massa 786-866-7212 [email protected]

Europe & Africa Patrick Fitzgibbon +44 20 7856 8274 [email protected]

Middle East & Asia Pacific Andrew Clough +65 6833 9730 [email protected]

Be sure to visit our development site on the Web at hiltonfranchise.com.Our franchise Web site provides a wealth of information about all of our franchise brands in the Hilton Family of

Hotels. You’ll find recent news, prototype drawings, design specifications, franchise fees, photo galleries and

much more. You can also submit our online form to request additional information. Just visit hiltonfranchise.com

and click on “Contact Us.”

Hilton Management ServicesWhile franchising has been wildly successful for Hilton Hotels Corporation, we are also growing our brands through

management contracts. Hilton Management Services has a portfolio of highly successful hotels in every operating

segment within the Hilton Family of Hotels, enabling us to offer our proven management expertise and resources

to a complete spectrum of owners. We are one of the largest management companies in the industry with over

340 managed hotels and over 100,000 team members. When you partner with Hilton Management Services,

you capitalize on the vision and performance of today’s premier hospitality management company. For more

information please visit hiltonmanagementservices.com.

Hilton: In 2009, there were 49 mature* company-

managed Hilton full-service hotels (U.S.) and 169 mature

franchised Hilton full-service hotels (U.S.), of which 24 (47%)

company-managed hotels and (24%) franchised hotels

met or exceeded the average room rate; and of which 34

(67%) company-managed hotels and 69 (41%) franchised

hotels met or exceeded the average occupancy rate. These

statistics include Hilton Suites. Your results are likely to

differ from the performance results set forth above. See the

current Franchise Disclosure Documents for Hilton for a more

complete explanation of this information.

Page 5 – Doubletree: In 2009, there were 39 mature*

company-managed Doubletree full-service hotels and 116

mature franchised Doubletree full-service hotels (U.S.), of

which 20 (51%) company-managed hotels and 28 (24%)

franchised hotels met or exceeded the average room rate; and

of which 24 (61%) company-managed hotels and 49 (42%)

franchised hotels met or exceeded the average occupancy

rate. These statistics include Doubletree Hotels and

Doubletree Guest Suites, but do not include Doubletree Club

hotels. Your results are likely to differ from the performance

results set forth above. See the current Franchise Disclosure

Documents for Doubletree for a more complete explanation

of this information.

Page 6 – Embassy Suites Hotels: In 2009, there were 70

mature* company-managed Embassy Suites Hotels and

105 mature franchised Embassy Suites Hotels, of which 25

(36%) company-managed hotels and 23 (22%) franchised

hotels met or exceeded the average room rate; and of which

45 (64%) company-managed hotels and 55 (52%) franchised

hotels met or exceeded the average occupancy rate. Your

results are likely to differ from the performance results set

forth above. See the current Franchise Disclosure Documents

for Embassy Suites Hotels for a more complete explanation

of this information.

Page 7 – Hampton: In 2009, there were 23 mature* company-

managed Hampton Inn and Hampton Inn & Suites hotels and

1,295 mature franchised Hampton Inn and Hampton Inn &

Suites hotels. Of the Hampton Inn hotels, 5 (36%) company-

managed hotels and 366 (35%) franchised hotels met or

exceeded the average room rate. Of the Hampton Inn &

Suites hotels, 5 (56%) company-managed hotels and 98 (37%)

franchised hotels met or exceeded the average room rate.

For Hampton Inn and Hampton Inn & Suites hotels, 15 (65%)

company-managed hotels and 679 (52%) franchised hotels

met or exceeded the average occupancy rate. Your results

are likely to differ from the performance results set forth

above. See the current Franchise Disclosure Documents for

Hampton for a more complete explanation of this information.

Page 8 – Hilton Garden Inn: In 2009, there were 8 mature*

company-managed Hilton Garden Inn hotels and 274 mature

franchised Hilton Garden Inn hotels, of which 3 (37.5%)

company-managed hotels and 94 (34.3%) franchised hotels

met or exceeded the average room rate; and of which 6 (75%)

company-managed hotels and 129 (47.1%) franchised hotels

met or exceeded the average occupancy rate. Your results are

likely to differ from the performance results set forth above.

See the current Franchise Disclosure Documents for Hilton

Garden Inn for a complete explanation of this information.

Page 10 – Homewood Suites by Hilton: In 2009, there

were 39 mature* company-managed Homewood Suites by

Hilton hotels and 148 mature franchised Homewood Suites

by Hilton hotels, of which 9 (23.1%) company-managed

hotels and 57 (38.5%) franchised hotels met or exceeded

the average room rate; and of which 18 (46.2%) company-

managed hotels and 76 (51.4%) franchised hotels met or

exceeded the average occupancy rate. Your results are likely

to differ from the performance results set forth above. See

the current Franchise Disclosure Documents for Homewood

Suites by Hilton for a complete explanation of this information.

* “Mature Hotels” as used in these statistics are hotels that

opened before January 1, 2007.

This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law.

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It has been andcontinues to be ourresponsibility to fillthe earth with thelight and warmth

of hospitality.

Conrad N. Hilton