a few of aesop's

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A few of Aesop’s David Dominguez @DominguezUX Mobile UX London November 2016 some notes about Mobile UX design

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Page 1: A few of Aesop's

A few of Aesop’s

David Dominguez@DominguezUX

Mobile UX LondonNovember 2016

some notes about Mobile UX design

Page 2: A few of Aesop's

Aesop who?You’ve heard of his stories…

might heard about him

Page 3: A few of Aesop's

Why Aesop?

Page 4: A few of Aesop's

Alexandre Duret-Lutzhttps://www.flickr.com/photos/gadl/

He perceives the world around him

Page 5: A few of Aesop's

Ricardo266https://www.flickr.com/photos/16712259@N04/4467481733

Finds the appropriate story for the right situation

Page 6: A few of Aesop's

He is a problem solver

Page 7: A few of Aesop's

Matthew Hursthttps://www.flickr.com/photos/skewgee/4723509920/

He is a great re-framer

Page 8: A few of Aesop's

Sharon Mollerushttps://www.flickr.com/photos/clairity/3227944629

He is a great story-teller

Page 9: A few of Aesop's

Do these resonate?Perception Resourcefulness

Problem solving Reframing

Story telling

Page 10: A few of Aesop's

A few noteworthy fables for a Mobile UXer…

Page 11: A few of Aesop's

The Donkey Eating Thistles“5.De asino rubos comedente”

Page 12: A few of Aesop's

'How many greedy epicures would think themselves happy, with such a variety of delicacies as I now carry!

But to me, this bitter prickly Thistle is more savoury and relishing than the most exquisite banquet.'

Page 13: A few of Aesop's

Understand your Users and their Context because lots of features or

sexy design might not cut it

Page 14: A few of Aesop's

Goals - Triggers - Pain points

Page 15: A few of Aesop's

The User Journey

Page 16: A few of Aesop's

The old man and his sons“63.De agricola et filiis”

Page 17: A few of Aesop's

"So you also, my sons, if you unite in mind, you will present yourselves to your enemies as invincible.”

Page 18: A few of Aesop's

Mobile is part of a bigger story…

Page 19: A few of Aesop's

Mobile is part of a bigger story…

Incubation Winnow Select

Purchase

A. Baeck

Page 20: A few of Aesop's

The Jackdaw and Peacocks“47.De monedula et pavonibus”

Page 21: A few of Aesop's

Outer beauty is pleasing, if inner beauty is present.

The fact is that if outer or inner beauty has to be lacking, it is better that you lack outer beauty rather than inner beauty.

Page 22: A few of Aesop's

It is about the right tasksnot every task in your mobile

Page 23: A few of Aesop's

Design for the needs in mobile

Raise payment Authorise Review

Clerk Manager Client

Page 24: A few of Aesop's

The dog and the wolf“97.De cane et lupo”

Page 25: A few of Aesop's

“Good-bye to you, Master Dog.

Better starve Free than be a Fat slave.”

Page 26: A few of Aesop's

Petar Ceklichttps://www.flickr.com/photos/ceklic_petar/

Don’t leave your mobile approachto the end and risk fragmentation

Page 27: A few of Aesop's

Mobile is integral in youdesign strategy

Page 28: A few of Aesop's

To recap

Page 29: A few of Aesop's

But don’t leave mobile to the end

It’s about the right tasks

Understand your users & context

Mobile is part of a bigger story

Page 30: A few of Aesop's

You can make a different read out of these fables

Page 31: A few of Aesop's

Museo del Prado ©https://content2.cdnprado.net/imagenes/Documentos/imgsem/01/014e/014e0cb2-128c-42d7-a380-df7527e734ce/43f2a60e-1657-49c7-856a-77a3b1d83090.jpg

I just took some of those fables and framed them to fit my own message.

Just like Aesop used to do…

Page 32: A few of Aesop's

THANK YOU

A few of Aesop’ssome notes about Mobile UX design

David Dominguez@DominguezUX

Mobile UX LondonNovember 2016