OUR READERS/OUR COMMUNITY/OUR AUDIENCEWhen it comes to our reader, we have to know about these people on a practical and emotional level. We have to understand what this person is looking for in their life because this informs us as authors on what we will write, share and explore in our book. If you don’t analyse your readers, your writing won’t resonate with them because they will sense that you don’t ‘understand’ them and their needs. If you do understand them, they will feel heard, acknowledged and seen and they will want to step forward and work with you.

YOUR IDEAL READER

A Few questions about your reader

Answer below:

1. What is this person’s name?

2. How old are they?

3. Where do they live?

4. What kind of work do they do? Or what business do they run?

5. What is the main issue/concern/problem in this person’s life right now?

6. What is it that you do that helps them?

7. Do you help them on a practical level or on an emotional level?

8. Have you experienced what they’re experiencing?

“A day in the life” of your reader

Writing Task – 200 words approx.

Now that you’ve had a think about your reader as an individual, write a piece about this person. This is where you’re taking the points and you’re ‘painting a picture’, you’re fleshing out what this person’s life probably really looks like on a day to day basis.

Really focus on your ideal reader, really imagine what a day/morning/evening in their life is like and paint that picture in words.

The importance of this is that, the more intimately you know your reader, the better your book will be and the more it will ‘speak to them’ through your words and stories.

Here’s an example:

“Sandra’s alarm usually goes off at 6.30AM, she stretches as she gets out of bed, she’s exhausted and her brain feels foggy because the baby kept her up in the night. Next, the kettle’s on, the coffee is brewing and she’s got her favourite notepad and she’s organizing her to-do list before the kids wake up at 7AM…” etc etc

EXTRA NOTES

Who Is Emma?

Emma Franklin Bell has been working for herself and running her own businesses since 2002. Her latest focus is as the founder and creator of Manuscript Mastery® – the book writing program that takes business women from idea to completed 20,000+ word first-draft in 8 weeks.

Emma is the author of 3 self-published books, 2 podcasts, and several successful online programs.

Emma has bought and sold businesses, managed teams and traversed industries from the performing arts to marketing, to online business to managing millions of dollars’ worth of property in her family real estate business.

Emma holds a BA Communication, Diplomas in Marketing & Public Speaking as well as the Cert IV TAE and is a licensed Real Estate Agent in NSW.

Emma is passionate about women making money, business success, creative fulfillment and living an intuitive life.

©2019 Emma Franklin Bell.

This document is not to be copied, distributed or shared without written permission of the author.