A Fresh Approach to PR and Marketing

Victoria Fellowes, Shine PR and MarketingM) 07920 164657

Benefit of PR• Free and paid papers• BBC Radio• Need all information supplying:

– Detail– Quote– Image (state credit)– Emailed without attachments

• Do your research: give them a call

Benefit of PR• Events: use of local societies, Preston Guild• Utilise knowledge of members • Charitable donations• Successes in supporting activities • In-house promotion

Benefit of Internet

Benefit of Internet• Partnership working: local businesses• Supplementary websites• Upcoming events • Social media

Benefit of research

• New and repeat business• Members

• Determine satisfaction and improvements• Collect information• Identify a need for development grants• Promote future activities: a free method

• Data management system

A Fresh Approach to PR and Marketing

Any questions?