a fun little design + social media thing

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SOCIAL MEDIA A Little Success Story STEPHAN ROSGER DESIGN + INTERACTIVE

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A fun media story, design and early example of leveraging social media to sell a product.

TRANSCRIPT

Page 1: A Fun Little Design + Social Media Thing

SOCIAL MEDIAA Little Success Story

STEPHAN ROSGER DESIGN + INTERACTIVE

Page 2: A Fun Little Design + Social Media Thing

At the start of 2008, junk food and sugar-filled soft drinks were banned

from vending machines and stores in all of B.C.’s schools.

STEPHAN ROSGER DESIGN + INTERACTIVE

Page 3: A Fun Little Design + Social Media Thing

At the start of 2008, junk food and sugar-filled soft drinks were banned

from vending machines and stores in all of B.C.’s schools.

STEPHAN ROSGER DESIGN + INTERACTIVE

Page 4: A Fun Little Design + Social Media Thing

At one Burnaby school, 3 entrepreneurial students, branding their services with the name “Original Fresh,” loaded up on candy and started selling the contraband snacks from their lockers.

STEPHAN ROSGER DESIGN + INTERACTIVE

Page 5: A Fun Little Design + Social Media Thing

The media soon caught whiff of the story, and the issue caused quite a

stir for the school board and the Ministry of Health.

STEPHAN ROSGER DESIGN + INTERACTIVE

Page 7: A Fun Little Design + Social Media Thing

Captivated by the story on the news I contacted the trio.

STEPHAN ROSGER DESIGN + INTERACTIVE

Page 8: A Fun Little Design + Social Media Thing

They didn’t need to keep selling candy to raise money for charity.

STEPHAN ROSGER DESIGN + INTERACTIVE

Page 9: A Fun Little Design + Social Media Thing

I redesigned their logo...

STEPHAN ROSGER DESIGN + INTERACTIVE

Before After

Page 10: A Fun Little Design + Social Media Thing

...and suggested selling a t-shirt because they have a higher profit margin than candy.

STEPHAN ROSGER DESIGN + INTERACTIVE

FRESH

Page 11: A Fun Little Design + Social Media Thing

STEPHAN ROSGER DESIGN + INTERACTIVE

The kids loved it

Page 12: A Fun Little Design + Social Media Thing

An“Original Fresh Passport” was attached to every shirt. This was

integrated with the Original Fresh Facebook group.

STEPHAN ROSGER DESIGN + INTERACTIVE

Page 13: A Fun Little Design + Social Media Thing

Each shirt had a number. These numbers were drawn and posted on Facebook.

Prizes ranged from t-shirts to stickers.

STEPHAN ROSGER DESIGN + INTERACTIVE

Page 14: A Fun Little Design + Social Media Thing

Results?- 50 Shirts Sold- Over $500 Raised for Charity- 150 New Facebook Group Members- Turning a Negative into a Positive- Happier Ministry of Health- Happier School Board- Happier Gordon Campbell- A Clear Conscience

STEPHAN ROSGER DESIGN + INTERACTIVE

Page 15: A Fun Little Design + Social Media Thing

The $500 went to Children’s Hospital

STEPHAN ROSGER DESIGN + INTERACTIVE

Page 16: A Fun Little Design + Social Media Thing

STEPHAN ROSGER DESIGN + INTERACTIVE

“As an interactive designer and creative problem solver, I approach my work by drawing upon my

many different interests and passions. My perspective often leads to favourable design

solutions for clients, and my desire to demystify design and help connect the creative community has

also led me to assume roles in the areas of both creative and social media strategy.”

About Stephan Rosger

Interested in more? Visit me at www.rosger.com