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#17 SPRING 2020 / WWW.BIOMARKETINSIGHTS.COM

FULL STEAM AHEAD FOR JAPAN WITH SIEMENS’ BIOMASS-TO-ENERGY PUSH.

A NATURAL KIND OF BLUE COLLABORATION IN SCOTLAND.

INSIDE THE VALUEMAG PROJECT A REVOLUTIONARY, INNOVATIVE, AND ECO-FRIENDLY SOLUTION TO SIGNIFICANTLY REDUCE ALGAE HARVESTING COSTS.

INSIDE FLUID QUIP TECHNOLOGIES UNIQUE APPROACH TO PROVIDING BUILDING BLOCKS FOR THE BIOECONOMY.

AXENS WHITE PAPER: SOLUTIONS FOR MORE SUSTAINABLE TRANSPORTATION FUELS AND CHEMICALS.

“It’s changed the way we look at materials, it’s changed the way that we look at the aesthetics of our product…, as consumer attitudes shift, sportswear gets circular.”

Research and Innovation

Bio-based products – from idea to market

“15 EU success stories”

Written by COWI, Bio-Based World Newsand Ecologic Institute February - 2019

EN

STANDARDISATION AND CERTIFICATION DEVELOPMENTS IN THE BIOECONOMY

ENTER

BIOPLASTICS: NEW APPROACHES AND NEW CERTIFICATIONS

PALM OIL: FINDING A SUSTAINABLE SOLUTION

STANDARDISATION OF BIO-BASED MEDICAL MATERIALS

A global community of over 55,000 senior

bio-economy professionals

Visit: www.BioMarketInsights.com Follow us: @Bio_Markets

EVENTS, WEBINARS, NEWS, INTELLIGENCE &

RESEARCH CONSULTANCY

Source partners • Promote your solution • Educate prospects • Generate

quality leads • Position yourselves as thought leaders • Expand your reach • Gain greater market understanding

OUR MISSIONAccording to the United Nations, the world’s population is growing by 83 million a year, which will result in a total of 8.6 billion by 2030. Earth’s finite fossil resources will eventually no longer be able to meet the demands or even the basic needs of the population.

The current economy, fuelled overwhelmingly by oil, gas and coal, must be replaced by one powered by renewable biological resources whilst simultaneously allowing for adequate production of food and animal feed, and avoiding exploitation of resources and degradation of ecosystems and biodiversity.

This offers a huge opportunity for the bioeconomy making it an incredibly exciting time to be part of the industry. However huge challenges exist relating to technological development, commercialisation, ethics, regulation and consumer adoption.

BIO MARKET INSIGHTS EXISTS TO ACCELERATE THE SHIFT TOWARDS A COMMERCIALLY VIABLE CIRCULAR ECONOMY

SOCIAL

Visit: www.BioMarketInsights.com Follow us: @Bio_Markets

“Great opportunity to understand the complexity of the bio-based markets and to interact face to face with key players in the field. Highly recommended!!”Ivana Esposito, Process Development Engineer, Shell

OUR CLIENTS“We have been extremely pleased with Bio Market Insights. The work has been very

professional and I must say that the value of each product has been very good.”Tomi Kangas, Sales and Marketing Director, Arctic Biomaterials

Visit: www.BioMarketInsights.com Follow us: @Bio_Markets

OUR COMMUNITY IN NUMBERS

Identify and associate with decision makers from across the value chain

Connect with our global network of senior bio-economy professionals

SENIORITY

LOCATION

COMPANY TYPE JOB TYPE

36%20,569

21%11,876

C level/Founder & above

Director

Total57%

32,445

Total database

56,800 Europe

25,490 / 45%

Latin America

3,326 / 6%Middle East & Africa

1,613 / 3%

North America

21,071 / 37%

Asia Pacifi c

5,300 / 9%

Finance, investor, accelerator ......................18% Healthcare, pharmaceuticals ..................... 15% Consumer brand, retailer ................................ 14% Chemical manufacturer ................................. 13% Academia, association, media ...................8% Platform, conversion technology ..............5% Consultant, advisory, legal ..............................5% Government, development agency .......4% Material manufacturer .....................................3% Engineering, scale-up ........................................3%

Operations .................................................... 52% Technology .................................................... 13% Sales/business development ..........9% Research & development ....................8% Finance ...............................................................6% Marketing & communications .......5% Scientifi c ...........................................................5% Engineering .................................................... 2%

Agriculture, food production .......................3% Biorefi nery, pilot plant .......................................2% Feedstock, biomass ............................................2% IT, software, analytics ..........................................2% Testing, certifi cation, standards ................... 1% Supply chain, transport, logistics ............... 1% Equipment, automation, diagnostics .... 1% Gene sequencing, synthesis ........................<1% Ingredients manufacturer .............................<1%

CONTACT US TO DISCUSS

YOUR TARGET AUDIENCE

A highly engaged audience reached daily through multiple touch points

Through self categorisation, our data is now becoming more granular

Online 365 days a year. In person at World Bio Markets and SynBio Markets.

SUBSCRIBERS ON SOCIAL

TOPIC INTERESTS INDUSTRIES WORKED IN PRIMARY REGION OF INTEREST

HIGHLY ENGAGED NON-SUBSCRIBERS

Instant news story notifi cations

3097 have informed us of the topics they are most interested in

Popularity Topic Number

1 Circular economy 18792 Biomass 17483 Process technology 14504 Synthetic biology 11625 Scale-up 11476 Consumer products 11367 Investment 9168 Regulation 825

4564 have informed us of the industries they work in

1959 have informed us of their primary region of interest

Weekly news story roundup

Fortnightly newsletter

Synbio business monthly newsletter

Bio-based brands monthly newsletter

8519,32510,4361,1035,809

@Bio_Markets

5,700+ followersof Bio Market Insights,

95k+ average monthly impressions

1,500+followers across

3 LinkedIn pages

9,000+personal connections

across the team

@wbmnews

5,600+ followersof World Bio Markets,

69k+ average monthly impressions

IN THE LAST 18 MONTHS= 9,800+

Healthcare, pharmaceuticals

1934

Packaging

1144

Plastics 1504

Textiles822

Food, nutrition1375

Personal care (e.g.

cosmetics) 819

Fuels, lubricants

1343

Homecare (e.g.

detergents) 567

Agriculture 1330

Apparel, fashion 553

Europe, Middle East & Africa

829

Global662

Asia & Australasia

122

North America

285

Latin America

61

NEW

NEW

Individuals who have been customers of ours, have contacted us or completed a form,

VIEWED AT LEAST50 PAGES

OR OPENED AT LEAST10 EMAILS

Visit: www.BioMarketInsights.com Follow us: @Bio_Markets

“A webinar followed by a presentation at World Bio Markets is the best marketing we’ve done this year! We look forward to the next one!” Matti Heikkilä, Chief Technology Officer, MetGen

DIGITAL OPPORTUNITIES TO ENGAGE THE BIO-ECONOMY AND GROW YOUR BUSINESSWith granular data on the most successful campaigns, our commercial and editorial teams work closely with you to determine the most effective messaging and channels to achieve your goals, execute the campaign with the highest efficiency and professionalism, and provide extensive statistical analysis on the results to inform your next steps and future campaigns. All with pre-agreed, measurable and guaranteed results for outstanding ROI.

WEBINARAn hour-long live online event moderated by our editorial team, including an editorial intro, a presentation(s) from you and/or your partners, audience polling and Q&A. Extensively marketed to our online community via a supporting editorial feature, newsletters and across social media. A webinar produces the largest number of warm leads along with a detailed analytics report showing the engagement levels of each individual, and additionally, remains available as a download afterwards to maximise the reach and increase sales leads.

The most powerful way to engage a large audience of potential customers. See example

Demonstrate thought leadership Raise awareness Drive website traffic & inbound enquiries Generate quality opted-in leads Engage directly with audience

REPORT OR WHITE PAPER Your research, either shared openly with our entire community and readership to present your expertise with maximum reach, or available as a download to generate relevant and contactable sales leads. Supported by an editorial feature profiling your content and extensively promoted via newsletters and across social media.

The most succinct way to demonstrate proficiency in a specialist area. See example

Demonstrate thought leadership Raise awareness Drive website traffic & inbound enquiries Generate quality opted-in leads

NEWSLETTER SPONSORSHIP Choose from three newsletters to align your brand with the most relevant topics and receptive audience. Includes banner advert, 150 words of text, two trackable links and sponsorship acknowledgement in the editor’s welcome.

The most effortless way to tap into new engaged customer segments. See example

Raise awareness Drive website traffic & inbound enquiries

BANNER/ADVERT A variety of options are available in the quarterly magazine or across the news portal, placed alongside the most related content. All include an embedded trackable link and can include video.

The simplest way to increase visibility and boost website traffic.

Raise awareness Drive website traffic & inbound enquiries

EDITORIAL FEATURE A high quality, SEO optimised interview, article or case-study created in collaboration with the editorial team, posted on Bio Market Insights news portal and extensively promoted via newsletters and across social media. Including images, links, your contact details and embedded video if desired.

The most understated way to raise awareness and build your brand. See example

Demonstrate thought leadership Raise awareness Drive website traffic & inbound enquiries

webinar

Visit: www.BioMarketInsights.com Follow us: @Bio_Markets

BEYOND DIGITAL EXPERTISE With unique insight and unparalleled access to the entire bio-economy value chain we partner on bespoke research projects that utilise our impartial position and enable clients to gain essential and objective understanding of the market. And our renowned events bring the global community together, offer supreme networking opportunities and crucially, connect them directly to end market users and brands.

RESEARCH CONSULTANCY Behind the scenes we deliver and support specialist research projects and consortia. In 2019 a report we co-authored for the European Commission was published which focussed on the commercialisation of the bioeconomy and we also write confidential industry reports for clients, delivered at executive strategy workshops.

BIO MARKET INSIGHTS EVENTS The most powerful marketing campaigns culminate in face to face connections at one of our leading industry events World Bio Markets or SynBio Markets, via sponsorship, exhibiting or attending. Multi-streamed with world-class speakers and with a variety of features, the below brochures provide detail on the full benefits of being involved.

“For three years in a row now, World Bio Markets has been a very good opportunity to see applications, challenges, opportunities, and best practices, related to bio materials in different sectors. It was time well spent!” Davide Braghiroli, Project Manager, Environmental Innovations, Tetra Pak

Research and Innovation

Bio-based products – from idea to market

“15 EU success stories”

Written by COWI, Bio-Based World Newsand Ecologic Institute February - 2019

EN

BESPOKE EVENTS Private breakfast briefings, dinners, roundtables, workshops or co-branded conference days are the most intimate way to interact with your target audience and perform market research, build brand affinity with the most influential players, and develop the strongest business relationships. Completely tailored to your requirements, planned and delivered with the greatest attention to detail, and with your chosen audience in attendance.

Visit: www.BioMarketInsights.com Follow us: @Bio_Markets

CASE STUDIES

CLIENT:

Multinational conglomerate.

CHALLENGE:

Change the perception of their work in the bioeconomy

from an outdated viewpoint to one better reflecting their

current focus and ambitions.

SOLUTION:

A multifaceted approach; a series of editorial features and

interviews carefully building the message of their shifting

focus were published and promoted to the Bio Market

Insights subscribers and readers, clickable banners and

adverts raised the position of the brand and boosted traffic,

and newsletter sponsorship reinforced the message across

12 months. All work was promoted across social media, and

the same accounts were used to amplify their own social

media messages.

RESULTS:

Their banners, buttons and adverts received over 200,000

impressions and the editorial features had over 5,000

readers. The client entered into conversations directly from

the campaign, and the features referenced when the client

was engaged with new business. The partnership continues

as the multinational looks to build and nuance the position

we have helped them establish.

CLIENT:

North American technology, engineering,

and process solutions company.

CHALLENGE:

Reinforce an updated offering to their current industries

and break into a new geographic region.

SOLUTION:

The people within the company were are a real strength

– experienced, positive and customer focussed – so

Bio Market Insights brought this to the fore in a series

of editorial articles with a human focus alongside the

technological solutions. Their brand was enhanced and

website traffic boosted through banners, newsletter

sponsorships and adverts. During this period they launched

a series of webinars, so the Bio Market Insights platforms

helped drive registrations to those as well.

RESULTS:

Business development was boosted as the features directly

generated enquiries and leads, and they were fielded by the

interviewees directly. Contacts were made with the target

industries and geographies. Their banners, buttons and

adverts received over 140,000 impressions and the editorial

features had over 4,000 readers. The work is continuing as

they continue to build their position.

Everyone one of our campaigns are tailored specifically the meet the clients objectives. As a small team we take pride in delivering a personable service and building meaningful relationships with the individuals and companies we work with.

AUGUST SEPTEMBER OCTOBER NOVEMBER

DECEMBER

5th Webinar slot available

17th Spotlight Week: Bio-based chemical recycling

19th WBM Connect Broadcast #6: Circular Economy and the role of the bioeconomy in making products more sustainable

26th UPM webinar (title tbc)

1st Webinar slot available

7th Webinar slot available

14th WBM Connect Broadcast #8: The next generation of sustainable and biobased materials and textiles

15th Axens webinar #1 (title tbc)

21st De Smet Engineers & Contractors webinar (title tbc)

26th Spotlight Week: Compostable packaging

28th Axens webinar #2 (title tbc)

2nd World Bio Markets and SynBio Markets

2nd Quarterly Issue #19

11th Webinar slot available

18th Webinar slot available

25th Webinar slot available

14th Spotlight Week: The best of the bioeconomy in 2020

2nd Webinar slot available

9th HTE webinar: How high throughput technology will accelerate your R&D in the conversion of renewables

14th Spotlight Week: Get ready for World Bio Markets

16th WBM Connect Broadcast #7: Biorefineries – selecting the correct model and partners for success

17th Webinar slot available

23rd Futurity webinar: From New Zealand to the World - the bio-logical (International) approach to making wood based chemicals a market reality.

30th Blue Otter webinar (title tbc)

CALENDAR H2 2020

Visit: www.BioMarketInsights.com Follow us: @Bio_Markets

“Kudos to Bio Market Insights for their industry spotlight weeks. Delighted to get informed and inspired by this new community of innovative leaders and doers with a growth mindset for a better industry. We need to give them space, attention and belief.”Sophie-Lucie Dewoulf, Textile Industry Consultant

Alex Williamson CEO and Co-Founder alex@biomarketinsights.com +44 (0) 7738 701 253

Ryan Swanich Commercial Manager ryan@biomarketinsights.com +44 (0) 7538 259 503

Tom Joslin Delegate Manager tom@biomarketinsights.com +44 (0) 7538 259 474

Luke Upton Editor & Co-Founder luke@biomarketinsights.com +44 (0) 7856 831 674

Liz Gyekye Deputy Editor liz@biomarketinsights.com +44 (0) 7538 259 422

Rosie Nixon COO & Co-Founder rosie@biomarketinsights.com +44 (0) 7590 961 310

CONTACT US