a graphic designer with a passion to make you shine!

p o r t f o l i o

a graphic des igner wi th a pass ion to make you sh ine

onstrategic marketing design

Elizabeth O’Dowd Executive VPoffice: 878.564.8921 strategicmarketingdesign.com

adver t i s ing • web • p r in t • corpora te ident i t y • bus iness market ing • adver t i s ing • web • p r in t • bus iness market ing

advertising • web • print • corporate identity • business marketing • advertising • web • print • corporate identity

Elizabeth O’Dowd VP of Executive Services

office: 878.564.8921strategicmarketingdesign.com

branding

Elizabeth O’Dowd Executive VP

office: 878.564.8921 strategicmarketingdesign.com

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• pr in

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• ad

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Elizabeth O’D

of Executive Services

Elizabeth O’Dowd Executive VPoffice: 878.564.8921 strategicmarketingdesign.com

branding

Elizabeth O’Dowd Executive VP

office: 878.564.8921 strategicmarketingdesign.com

ver t i s in

g • w

• pr in

t • co

nt i t y • b

• ad

ver t i s in

g • w

• pr in

t • bu

rket in

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Elizabeth O’D

of Executive Services

logoHelvetica Neue LT Std Heavy

PANTONEC0 M100 Y0 K0

branding

LaughMore

YES!SAY

logoHelvetica Neue LT Std Heavy

branding

LaughMore

YES!SAY

Black CPANTONE PANTONE

What is that funny looking

square picture and why

are you seeing them

everywhere you turn – on

signs, in magazines and

newspapers, on products,

on business cards?

SquareScan.com

The Shape

of Communication

It’s a QR Code, a type of two-dimensional barcode that can be

read by your Smartphone through the use of a free downloaded

app which utilizes your phone’s camera. QR stands for Quick

Response. When you scan the QR Code with your Smartphone,

the information linked to that particular QR code appears on

your phone’s display screen.

OK, so how do I get one of these?

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1 Go to www.SquareScan.com

2 Create a free account

3 Fill out the profile information

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4 Generate your own personal QR Code!

Now you can use your QR Code on business cards, in marketing

material, on social networking sites – anywhere you want to make

it easy for people to connect with you. They scan your code and

have immediate access to your contact info and can download it

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Your information is stored securely on our servers, not floating

around in a “cloud.” You alone control how much you want to share.

With a SquareScan Pro account you can create multiple QR codes and have access to

enhanced analytics. Create different codes for different pieces – business cards, brochures,

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are you seeing them

on business cards?

SquareScan.com

The Shape of Communication

your phone’s display screen. OK, so how do I get one of these?

It’s easy and quick:1 Go to www.SquareScan.com

2 Create a free account3 Fill out the profile information

regarding your QR code! Your information is stored securely on our servers, not floating

card for you!

Jane O’Hanlon

[email protected]

800.277.8273John Smith

800.277.8273

JohnSmithCreative.com

Email Address

branding & market ing

Black CPANTONE PANTONE

are you seeing them

on business cards?

SquareScan.com

The Shape

of Communication

your phone’s display screen.

OK, so how do I get one of these?

It’s easy and quick:

1 Go to www.SquareScan.com

2 Create a free account

3 Fill out the profile information

regarding your QR code!

Your information is stored securely on our servers, not floating

card for you!

are you seeing them

on business cards?

SquareScan.com

The Shape of Communication

your phone’s display screen. OK, so how do I get one of these?

It’s easy and quick:1 Go to www.SquareScan.com

2 Create a free account3 Fill out the profile information

regarding your QR code! Your information is stored securely on our servers, not floating

card for you!

Jane O’Hanlon

[email protected]

800.277.8273John Smith

800.277.8273

JohnSmithCreative.com

Email Address

branding & market ing

business cards

3,000 BOOK COVERS PUBLISHED

publ ish ing

3,000 BOOK COVERS PUBLISHED

publ ish ing

publ icat ions

b e n f r a n k l i n t r e e

& l a y o u t b y k a t h r y n h o u g h t a l i n g

lucy m. rowland

If the grove found by the Bartrams was indeed the last to have evaded the pathogen, a small local disaster or suboptimal habitat or climatological event would have led to its eradication from the wild. Dirr points out that this is presently the case with the newly discovered Wollemi pine population in Australia, where fewer than 100 individuals are known to exist. Even though the location was carefully guarded from all but a few scientists, outsiders have since accessed them, introducing a potentially deadly pathogenic fungus. Without modern scientific preventive measures, the Wollemi pine could go the way of the American Franklinia.

John & William Bartram American Botanists stamp, with Franlinia (USA 33).Hybridization between Franklinia and other genera have been successful, and may yield one or more cultivars that perform better and are longer lived than F. alatamaha.

Hybridization also introduces new genes and increases diversity and vigor, including resistance to pathogens. The time may come when attractive, easily grown hybrids will be commercially available, although the Franklinia will likely never go out of favor with discerning horticulturists who relish the challenge of growing it.

In spite of the difficulty in propagating and maintaining Franklinia as a cultivar, its sheer beauty and mysterious origins makes it a highly sought after and desirable landscape addition. This year—the 300th anniversary of Benjamin Franklin’s birth—would be a good time to plant one.

by Lucy M. Rowland

ucy M. Rowland is a science librarian and administrator at University of Georgia where she has worked for over 30 years. Her grandfather’s Quaker ancestors came to the colonies with William Penn in 1677 and settled in the Philadelphia area where the

family remained for over 250 years. Her parents, James and Adelaide Minogue, were avid amateur botanists who grew Franklinia successfully on their farm in Virginia, and it was from them that she first heard of the rarest of the rare native trees.

Franklinia fruit develops slowly. The seed capsules require 12–14 months to mature. When ripe the 5-valved spherical capsules split above and below in a unique manner. Anecdotal evidence suggests viable seed production is enhanced where two or more plants are present in close proximity. -wikipedia

The tree has a symmetrical, somewhat pyramidal shape, with different individuals of the species forming almost identical crowns. It forms several vertical trunks close to ground level. The bark is gray with vertical white striations and has a ridged texture. The alternate, obovate leaves are up to 6 in (15 cm) in length and turn a bright orange-red in the fall. Although difficult to transplant, once established Franklinia can live a century or more. -wikipedia

Franklinia alatamaha is a deciduous large shrub or small tree growing to 10 m (33 ft) tall, but commonly 4.5–7.5 m (15–25 ft). It is commercially available for garden cultivation. It is prized for its fragrant white flowers, similar to camellia blossoms. Flowers appear mid-summer to early fall, and may last as the tree’s leaves change color. -wikipedia

description

lost franklinia franklinia alatamaha

he Lost Franklinia is apparently extinct in the wild. All known living specimens are cultivated plants probably descended from a few trees (or possibly just one tree) grown in the garden of the eighteenth-century botanists John and William Bartram.

The Bartrams discovered the species in 1765, when they found a small stand of the trees growing on a sand hill beside the Altamaha River in coastal Georgia. These trees disappeared within the next few decades, possibly destroyed by land clearing activities in the area. Despite numerous searches, no other wild specimens have ever been found.

The Franklinia is also called Ben Franklin Tree, or Franklin Tree, a name given to it by the Bartrams in honor of their friend Benjamin Franklin. The species name “alatamaha” is an old spelling for the name of the river on which the plant was discovered.

Cultivated specimens of Franklinia are usually bushy plants less than 20 feet tall, often with multiple trunks. The tree doesn’t bloom until late summer, when it bears attractive three-inch flowers with white petals and orange stamens. Individual blossoms can open over a long period, even into mid-autumn. The fruit is a small round capsule containing a number of flat seeds. Leaves turn vivid orange-red before dropping in late autumn.

Although the only known wild trees grew in Georgia, cultivated specimens

generally do best in northern regions. The poorly-drained clay soil found in much of the South increases susceptibility to root-rot diseases, and there is evidence that current (or former) cotton-growing areas may harbor a pathogen that can kill the plant. The species can be successfully grown in the South, but it’s difficult to know beforehand whether a particular planting site has the right conditions.

The good cold-hardiness of the surviving plants suggests that Franklinia may have originally been native to the north, but was forced to migrate southward during the Ice Ages to escape the extreme cold and the repeated advances of the ice sheets. But conditions in the south might have become less suitable for it after the Ice Ages ended. If it got stranded there, it might have begun to die out as the climate warmed again. The plants discovered by the Bartrams could be the last survivors of what was once a much larger population.

Conceivably this species could escape from cultivation and re-establish itself in the wild. Deliberate attempts to re-establish it might also be undertaken. But it is doubtful that the species could survive on its own for an extended time period. Because the existing plants are so closely related, as a group they may not have the genetic diversity needed to resist new diseases or adapt to a changing climate. -Tree Trail

with caring & loving hands

gifted, researched & cared for byJohn Bartram Houghtaling

gifted to & cared for byFay Anne Williamson

articlesdescription pg 4

history pg 7

cultivation pg 14

lost franklinia pg 18

commerative stamps pg 21

america’s ‘first rare’ plant pg 23

classification pg 31

commerative stamps

This six-cent stamp was issued August 23, 1969, in Seattle, Washington, as part of a set of four stamps showing famous plants associated with the four regions of the country.

Franklinia alatamaha was chosen to represent the South.

John & William Bartram commerrative stamp.

america’s ‘first rare’ plant by Lucy M. Rowland

ranklinia alatamaha sounds exotic, and it truly deserves to be. Known as the Franklin tree, the lost camellia, or the lost Gordonia, it has perhaps the most romantic, mysterious past of any native American plant species. John Bartram and his son William discovered a modest grove of this unusually beautiful small tree in Georgia in 1765. By 1803, and perhaps a decade earlier, it had disappeared completely from the wild. Franklinia only survived due to the Bartrams’ collecting plants and seeds as avid horticulturists and propagating them in their Philadelphia garden the last quarter of the 18th century. All cultivated plants today descend from one or more of their collected specimens.

John Bartram (1699-1777), a Pennsylvania Quaker farmer, earned fame in America and abroad as a botanist and horticulturist during the 18th century, when interest in colonial native flora and fauna was at its first early peak. He was educated at Darby (Friends) Meeting School and taught himself Latin to learn the plant classification system. He purchased land on the Schuylkill River near Philadelphia in 1728 and established what became America’s first botanical garden, still existing with a museum house as Bartram’s Garden. John Bartram had many well regarded European friends and correspondents in the natural sciences, and in 1765 King George III appointed him Royal Botanist for North America—allowing him to travel widely throughout the colonies to collect and preserve botanic specimens, seeds, and living examples, both to transplant at home and send to collectors in Europe. Dr. Benjamin

Franklin was his close friend and together, along with other scholars, established the American Philosophical Society in 1743 “to cultivate the finer arts, and improve the common stock of knowledge.”

William Bartram (1739-1823) was John’s third son and would eventually become known as America’s first native born natural history artist. He recorded Nature, not as a detached observer, but as someone with strong affection and admiration for his subject, seeing it as “sublime,” or majestic and noble rather than savage and uncivilized, and he held similar feelings towards native Americans, consistent with his Quaker roots. While he enjoyed an educated childhood in Pennsylvania, by the time he was 18 he had moved south to the Cape Fear River near an uncle’s home in North Carolina, and operated a trading post until 1765. When King George selected John Bartram to serve as colonial botanist, it was not merely honorific. The position brought a substantial fifty pound annual stipend, and in 1765 he traveled to North Carolina and joined with William for a botanical expedition through Georgia and eastern Florida. On October 1, 1765, after crossing the Altamaha River near Fort Barrington, upriver from Darien, the Bartrams rode through a bottomland between two sand hills where they came across a group of small trees they had never encountered before. John described them thusly in his journal: “This day we found several very curious shrubs, one bearing beautiful good fruite [seedpod].” This would be the beginning

23the franklin tree