a great product is the minimum expectation of a...

parkavenuecommunications.com ©Park Avenue Communications 2016

A great product is the minimum expectation of a brand.

Park Avenue Communications is a boutique brand strategy and experience firm helping you and your clients realize how awesome your company is. From brand development, social strategy and user experience, to all facets of brand performance and management, we differentiate your brand from your competitors and deliver results.

Elevating the brand experience.

strategy

content

marketing

partnerships

social

web

experience

performance

management

environment

user experience

culture

brand

discovery

identity

positioning

architecture

platform


WE ARE THE BRANDING COMPANY

A brand-focused firm developing exceptional client experiences rooted in strategy.

A single partner for all your branding, experience, and performance needs.

We help you create, develop, and broadcast your brand to the masses. We manage your brand performance to ensure authenticity, connection, and personalized brand relationships.

Welcome to Park Avenue.


BEFORE PEOPLE BUY FROM YOU, THEY’VE GOT TO BUY INTO YOU

What is brand?

A brand goes beyond colors and fonts. It includes the small and big details that make up the totality of a brand.

Your brand is the perception that your customers and clients have in their mind. The way they form that perception is by understanding the differentiating factors and attributes that are uniquely tied to your business.

Setting yourself up for success means taking the time to develop and strategize. Maximizing your brand’s relevance in the hearts and minds of your consumers has to be earned. When you create an emotional connection with consumers, they’re more likely to stick with you. Brands outlive products.

brand discovery

brand positioning

brand architecture

brand platform

brand essence

WE UNDERSTAND HOW CONSUMERS PROCESS INFORMATION

Why brand?

branding is a key contributor to business growth. Strong brands increase asset value and guide focus for strategic decision making.

People make purchases from a feeling space. Consumers buy why, not what.

Brands that inspire emotional intensity receive three times the word-of-mouth marketing.

64% of people cite shared values as the main reason they have a relationship with a brand.

80% of consumers said “authenticity of content” is the most influential factor in their decision

to become a follower of a brand.

A good brand tells stories. A great brand inspires them.

THINK FEEL KNOW


PROCESS IS EVERYTHING

how we work:

discovery Our clients work with us during our Park Avenue Development phase. We help

you develop a brand that is true to your mission and resonates with everyone

who touches it.

developmentA brand is a promise to always do right by your consumers. We work with you

to develop a brand that increases your presence, grows your influence, and

strengthens your brand’s value.

strategyAt the foundation of a successful brand is a comprehensive strategic plan. We work hand-in-hand with our clients to formulate a streamlined plan of attack and set benchmarks so we can track the results.

experienceWe develop experiences to create moments of impact that connect people and brands in meaningful ways.


BUSINESS OWNERSPark Avenue helps entrepreneurs communicate their brand, build influence with their company, and turn customers into brand champions.

NONPROFITSPark Avenue helps nonprofits create, develop, and broadcast their brand to the masses to increase cause awareness and funding outlets.

INDIVIDUALSPark Avenue delivers successful brand development strategies to professionals looking to create an impact in their industry.

our clientsWe partner with only the most engaged and passionate creatives in pursuit of their dreams throughout Edmonton and across Western Canada.


LIFESTYLE

HEALTH & WELLNESS

NONPROFIT & EDUCATION

Park Avenue brings bigger, better, bolder, and more distinct experiences to consumers that create movements and inspire action.

INDUSTRIES WE WORK WITH


STARTUPSYou’re launching a new companyYour brand doesn’t stand out in your categoryYour customers seem unclear about the services or benefits you provideYou want to build out your digital presence across platforms or devicesYou want to create customer-focused experiences

YOUNG COMPANIESYou’re launching a new line of products or servicesYou’re having trouble defining your value propositionYour customers and employees don’t know what you stand forYour digital identity lacks impactYour content needs a unified digital strategy and guidelinesYou want to better manage your brand experience

VINTAGE COMPANIESYou haven’t evolved your brand identity in many yearsYou’ve decided to re-brand and need to determine your path forwardYou’re going through a big change and need a strategic plan for the desired resultYour digital strategy is outdated or unclearYour brand experience isn’t living up to your promise

TALK TO US WHEN...


#129, 10531 117 stEdmonton, Alberta, CanadaT5H 0A8

780-994-0390

[email protected]

CONTACT

CLIENTS

Glow Juicery

Delnor Construction

Philosophy Nutrition and Fitness

POPYEG for the iHuman Youth Society

Sara Trenn Realty

The Bridge by Sherwood Park Sports Physiotherapy

Raven Society

Inline Construction Surveys

YEG Fitness Magazine

Uptake Consulting

Chimo Animal Assisted Wellness and Learning Society

Her Success Educational Society

Stella Artois On The Bow

D’Arcy Vane

TC Suits

Winston Churchill Society of Edmonton

a great product is the minimum expectation of a...

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