a guide to selling your home - proactive re systems · present to listing at keller williams realty...
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A GUIDE TOSELLING YOUR HOME
A GUIDE TO SELLING YOUR HOME
Review competitive listings to position listing price accordingly•
Enter property with custom showing instructions in showing desk system•
Enter the home in the MLS (Multiple Listing System)•
Place a NEFAR electronic lockbox on the property•
Install a sign with rider @ the property•
Present to listing at Keller Williams Realty Atlantic Partners sales meeting to create a “BUZZ”
•
Schedule agent caravan•
Take pictures to place on web sites & use in print marketing•
Design & send out “Just Listed Announcements”•
Design custom flyers & brochures focusing on features of the home•
Follow up with all agents & potential buyers and report feedback•
Proactively provide feedback as it relates to marketing, showings, & pricing
•
Review marketing & pricing on a regular interval (Bi-Weekly)•
Develop a Custom Marketing Plan specific to the property
•
Basic Marketing Plan
A GUIDE TO SELLING YOUR HOME
Your custom marketing plan can only be created after previewing your unique property & gaining an understanding of your set of unique selling circumstances. Some of the most important items that determine the creation of your custom marketing plan are:
Location•
Current Market Conditions•
Condition of the Property•
Price Point Competition in the Neighborhood•
Price Point Competition in the Region•
Price Point Competition in Jacksonville•
Property Specific Advantages•
Property Specific Disadvantages•
Showing Circumstances (ease of showing)•
3 Big WOWS•
Custom Marketing Plan
A GUIDE TO SELLING YOUR HOME
A Picture is Worth 1000 Words
Professional pictures are a must!•
97% of home-buyers start their search on the Internet.•
Your home needs to show in it's absolute best light.•
A GUIDE TO SELLING YOUR HOME
High Quality Virtual Tour
Realtor.com statistics report that listings with virtual tours receive 87% more views than listings without tours (including those with still photos alone), and that 54% of buyers who use the site will not look at properties that don’t include virtual tours.
A GUIDE TO SELLING YOUR HOME
Buyers find the home they purchase primarily by looking on the Internet and by asking real estate agents.
An excellent agent with a terrific Internet marketing program is your best path to a sale.
How Buyers Find the Home They Purchase
A GUIDE TO SELLING YOUR HOME
List Hub Website Syndication
A GUIDE TO SELLING YOUR HOME
- Enhanced
32 Additional Photos
Custom Video Tours
Catchy Headlines
Extended Descriptions
Non-enhanced has 4
Non-enhanced no VT
Non-enhanced not available
Non-enhanced limited decription
Keller Williams has a special relationship with
Keller Williams Realty Atlantic Partners & Realtor.com advantages include:
Remember 97% of home-buyers start their search on-line!
A GUIDE TO SELLING YOUR HOME
Keller Williams & Zillow.com
Keller Williams International has negotiated a special relationship with Zillow.com. The relationship allows for only the Keller Williams listing agent to appear with a picture next
to their listings. The benefit to sellers is that their KW agent, that knows their house intimately is the one that receives the contacts for information about the house.
Realtor Event
The Goal:
The Goal is to Get as Many Realtor Eyes as Possible on the Property in the First 45 Days.
To Meet the Goal We Want to Hold a Realtor Luncheon Event in Addition to Our Ongoing Marketing Plan.
Realtor Luncheon in Conjunction with Keller Williams Realty Atlantic Partners Caravan.
The Hooks:
Free Lunch to All Attendees
Contest for an iPad Mini (Closest to Final Sales Price is Winner)
Event Marketing:
E-Card to 1500+ Agent Database Week Preceding the Event
Another E-Card to 1500+ Agent Database Day Preceding the Event
Flyer Delivery to 500 Agents Working in Surrounding Offices
Benefits of the Event:
More Realtor Eyes Mean More Buyers Eyes
Feedback about the Advantages & Disadvantages of Selling the Property as Seen Through the Eyes of the Attending Agents
Genuine Price Opinion Feedback by Attending Agents
123 Main Street - Doe Residence
A GUIDE TO SELLING YOUR HOME
Additional Marketing Options
A GUIDE TO SELLING YOUR HOME
Where Does The Money Go?Where does the money go when you list your property with a
Keller Williams Realty Atlantic Partners Agent?
6%
3% 3%
1.5% 1.5% 1.5% 1.5%
% % % % % % % %
It goes to get your home sold & this is how it works.
1- Overall fee seller pays when house sells.
2- Listing Broker Fee. 2- Co-Op Brokers Compensation
3- Listing Broker Split 3- Listing Agents Split 3- Buyers Broker Split 3- Buyers Agent Split
4- Broker Exp 4- Broker Profit 4- Agent Exp 4- Agent Profit 4- Broker Exp 4- Broker Profit 4- Agent Exp 4- Agent Profit
(1)- Starting @ the top, the total fee when you list your property with Keller Williams Realty Atlantic Partners
(2)- When your house sells (and only when it sells) 3% of that 6% goes to Keller Williams Realty Atlantic Partners the listing Real Estate Brokerage Company and the other 3% goes to the Co-Operating Brokerage Company (buyers representation).
(3)- Next the Listing broker splits the money between themselves and their representing agent (In this example the split is 50% broker and 50% agent– (the percentages vary widely from company to company).
(4)- Finally, the 4 sets of 1.5% is used by the Brokers & Agents to pay expenses & to pay themselves.
A GUIDE TO SELLING YOUR HOME
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