a healthy, low stress franchise opportunity...ected every segment of the market, even decks!aff •...

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A Healthy, Low Stress Franchise Opportunity TM

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Page 1: A Healthy, Low Stress Franchise Opportunity...ected every segment of the market, even decks!aff • Franchising has professionalized most industries, but the decking industry is ver

no experience required

A Healthy, Low Stress Franchise Opportunity

TM

Page 2: A Healthy, Low Stress Franchise Opportunity...ected every segment of the market, even decks!aff • Franchising has professionalized most industries, but the decking industry is ver
Page 3: A Healthy, Low Stress Franchise Opportunity...ected every segment of the market, even decks!aff • Franchising has professionalized most industries, but the decking industry is ver

A Message From The Founder/CEO

Are you looking for an exciting new career where you can determine your success and financial compensation? Would you like a healthy and creative work environment with the satisfaction of seeing your ideas come to life? Are happy customers, which you have helped relax and create more time with family and friends, important to you?

If you have answered yes to the above questions, it’s time to think about joining the Hickory Dickory Decks franchise family.

With over 30 years’ experience, Hickory Dickory Decks is the leading custom deck builder in the world. Specializing in high quality, low maintenance decks, we have built a solid reputation as a leader in the industry. With the assistance of our franchise support team, our initial training program, and our complete franchise support materials, you will be ready to launch an exciting new career. Our industry leading website, decks.ca, will help you get leads and educate your potential customers to want to become customers. Our purchasing power and vast selection of quality products give you a distinct competitive advantage over the competition. Best of all, you don’t need to be a carpenter to own a Hickory Dickory Decks franchise.

Take control of your financial and personal future by joining today’s multi billion dollar home renovation market. Help others realize their dreams, and make your own dreams come true.

YOU’VE EARNED IT AND YOU DESERVE IT!

Tom Jacques

Founder/CEO

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Page 5: A Healthy, Low Stress Franchise Opportunity...ected every segment of the market, even decks!aff • Franchising has professionalized most industries, but the decking industry is ver

The Deck Industry Advantage

• North American populations are growing and will need over 65 million homes in the next 30 years• The North American housing boom in the past 10 years has created a large market for custom decks• Renovation business is now larger than new construction• Baby Boomers are in their prime “deck buying” years and have affected every segment of the market, even decks!• Franchising has professionalized most industries, but the decking industry is made up of over 50,000 independent renovation companies, usually with only 1 or 2 people. • 6 Million decks are replaced each year, with the average North American wooden deck only lasting 8.7 years before requiring replacement• Low maintenance decking sales are growing fast but currently only represent a small percentage of the market. This provides an outstanding opportunity with our leading market position.

• Control your own quality of life with the ability to set your own schedule and business direction• Work in an industry that helps customers relax and enjoy more time with family and friends• A turn key operation with a protected territory• Control your own financial compensation• High earning potential• Semi-retired in the off season• Receive the fruits of your own labour• Opportunities to grow with Head Office as we expand internationally • Enter a growing industry with unlimited potential

Love what you do. Work outside. Work with people you like.

Page 6: A Healthy, Low Stress Franchise Opportunity...ected every segment of the market, even decks!aff • Franchising has professionalized most industries, but the decking industry is ver
Page 7: A Healthy, Low Stress Franchise Opportunity...ected every segment of the market, even decks!aff • Franchising has professionalized most industries, but the decking industry is ver

The Hickory Dickory Decks Advantage

Training

• Experienced in the market place since 1987, sharing product and methods to provide a new franchise a lifetime of experience• Building on site, selling, marketing, and business skills• Ongoing support from a network of builders and salespeople• Pre-designed documents available for ease of use including sales, building, and operations manuals that are constantly being updated• Staff visits you in your territory for support• A franchise manager with support staff offers you assistance on an ongoing basis• Half-day training seminars all year round

Products

• World-leading position working with low maintenance decking• Largest selection of low maintenance decking in the industry• Wholesale lumber yard with superior selection and pricing advantages over your competition• High volumes and web placement assists in garnering first rights to new products in Canada and the United States• Increasing number of pre-fabricated items for ease of installation to franchises

Marketing/Sales

• Hickory Dickory Decks name and reputation of building quality custom decks since 1987• Professionally designed website with unforgettable web addresses: www.decks.ca and www.hickorydickorydecks.com• High listing on internet search engines such as Google and Yahoo• Homeshows – provide booths and experience on how to organize and run shows to target customers in your territory• Great marketing opportunities like our TV campaign,

radio campaign and major displays

• Access to professionally designed business cards, post cards, door hangers, brochures, presentation folders, deck books, radio spots, uniforms as well as newspaper and magazine ads

Head Office Support

• Franchisor is also running a corporate franchise location with up to date experience in all areas of the business• Head Office support team with hundreds of years experience in the custom deck business in sales, building, materials, accounting, training, and other business procedures• Assist you with AutoCAD drawings for permit application• 3D drawing services available

Page 8: A Healthy, Low Stress Franchise Opportunity...ected every segment of the market, even decks!aff • Franchising has professionalized most industries, but the decking industry is ver
Page 9: A Healthy, Low Stress Franchise Opportunity...ected every segment of the market, even decks!aff • Franchising has professionalized most industries, but the decking industry is ver

Franchisee Testimonials“As a franchise owner for Hickory Dickory Decks it has been extremely fulfilling to provide a service within my community, close to home. No more commuting. With a wide variety of high quality products we have a competitive advantage that can’t be matched. HDD is a family oriented company that encourages a work/life balance. Franchisees are well supported with guidance and encouragement through ongoing professional development, provided by a head office team that is the most passionate and experienced in the country. The world class website and well managed marketing support consistently drives business to the franchisee. I wish I had discovered this franchise 10 years ago.” • Ian FitzGerald, Newmarket / South Simcoe

“As we look back on the past years, I hold a great sense of satisfaction and pride with our new decking business. We have had excellent seasons, exceeding all targets and goals, and have had the pleasure of working with many, many great customers. I know I’ve made a great career move as I can honestly say I enjoy going to work everyday!” • Dan Kelly, Ottawa South

“I would like to say how satisfied I have been with being a Hickory Dickory Decks franchise owner. I started my franchise in 2014 but was with the company in sales for over 10 years prior. The HDD brand is a recognized name in the decking industry and as a result I have received many quality leads through the website. The website has also been an effective sales tool which has assisted me in closing many sales. HDD Wholesale Decking provides me with a great selection of quality decking products and the HDD corporate team is always there to provide support when needed.” • Jonathan Boyes, Burlington / Dundas / Milton

“A team member since 2006 and a franchisee since 2009, I have enjoyed a growing career with Hickory Dickory Decks. I’ve found working with so many fantastic customers and HDD staff make every day gratifying. Hard work and hundreds of great decks later, we’ve built a value and a great reputation in both our local market and on a world stage. If you enjoy construction and have a business savvy, I encourage you to explore the opportunity as I did, and join the HDD team.” • Adam Bloetjes, Durham County

“Owning a franchise with Hickory Dickory Decks has been very rewarding. Building high quality decks and outdoor structures and transforming people’s backyards is very satisfying. I have been with HDD since 2008 and am still excited every time I start a project. Having my own franchise allows me to be my own boss, and set my own hours. Nothing is without hard work, but it pays well and is profitable. I couldn’t have done it without the excellent support from head office and the HDD system.” • Ibrahim Moujaber, Ottawa East

“100% best purchase of my life! After doing my due diligence and investing, the Hickory Dickory Decks corporate staff continue to work for me and my teams’ best interest for 5 years and counting. From advice, training, website leads and team building it just keeps coming.” • Pete Secord, Niagara

Page 10: A Healthy, Low Stress Franchise Opportunity...ected every segment of the market, even decks!aff • Franchising has professionalized most industries, but the decking industry is ver
Page 11: A Healthy, Low Stress Franchise Opportunity...ected every segment of the market, even decks!aff • Franchising has professionalized most industries, but the decking industry is ver

A $60,000 franchise investment securing exclusive rights to a potential territory. The franchise royalty is six percent of net sales.

Hickory Dickory Decks Franchise Investment:

Franchise Investment $50,000

Training Segment included

Trailer $8,500-$12,500

Tool Allowance $7,500-$15,000

Marketing Materials $5,000-$10,000

Grand Opening Budget $0-$5,000

Total Investment: $71,000-$92,500

Hickory Dickory Decks Franchise Investment

To begin your dream of franchise ownership, simply fill out an application with one of our representatives or online at www.decks.ca.

For more information please feel free to contact us at 1.800.263.4774.

Thank you... for your interest and for taking one step closer to joining the network of Canada’s largest custom deck builders, Hickory Dickory Decks.

TM

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Support Centre:115 Dundas St. W. (Highway #5)

Hamilton, Ontario, Canada L9H 7L6

Toll Free: 1 800.263.4774Phone: 905.689.4774

decks.ca

Enjoy Life... Outdoors! TM

TM