A HIGHER PURPOSE – Highlights Version

Vir tual Experience, held 7 th May 2020

NIAMH BOYLE

MANAGING DIRECTOR

THE REPUTATIONS AGENCY

TODAY ’S AGENDA

WELCOME AND

KEY INSIGHTS FROM

IRELAND REPTRAK 2020

INTERNATIONAL

KEYNOTE ADDRESS

KYLIE WRIGHT-FORD

CEO

THE REPTRAK COMPANY

NEW PURPOSE

POWER INDEX STUDY

MANAGING DIRECTOR

LIDL ROI & NI

CEO

AN POST

HEAD OF COMMUNICATIONS &

CUSTOMER EXPERIENCE

IRISH LEAGUE OF CREDIT UNIONS

MANAGING DIRECTOR

MICROSOFT IRELAND

MANAGING DIRECTOR

BOOTS IRELAND

ANNE BROWNING

HEAD OF BRANDS

THE REPUTATIONS AGENCY

PAUL

BAILEY

CATHRIONA

HALLAHAN

DAVID

MCREDMOND

BERNADETTE

LAVERY

JP

SCALLY

NIAMH BOYLEM A N A G I N G D I R E C T O R

T H E R E P U T AT I O N S A G E N C Y

I N T E R N AT I O N A L

K E Y N O T E A D D R E S S

Kylie Wright FordC E O

T H E R E P T R A K C O M P A N Y

C O N T R I B U T O R

JP ScallyM A N A G I N G D I R E C T O R

L I D L I R E L A N D

C O N T R I B U T O R

CATHRIONA

HALLAHANM A N A G I N G D I R E C T O R

M I C R O S O F T I R E L A N D

IRELAND REPTRAK®

2020 RESULTS

THE LARGEST NORMATIVE DATABASE ON

CORPORATE REPUTATION IN IRELAND.

Source: Global RepTrak®

1 5 , 0 0 0 +

I N D I V I D U AL

R A T I N G S

2 M O N T H S

J A N U A R Y -

M A R C H 2 0 2 0

> 7 , 0 0 0 I N F O R M E D

G E N E R A L P U B L I C

1 0 0

O R G A N IS A T IO NS

Multiple Ways to

Measure Different

Aspects of Business “Best performing companies”

“Best global

brands"

"Most admired companies"

"Best performing

CEO”

"World's most

innovative

company”

“Best places

to work""Sustainability

Index”

"Trust

Barometer"

"World's most

ethical company”

R E P T R A K ® I S T H E

C O M P L E T E

BU S I N E S S

I N T E L L I G E N C E

S YS T E M

ProfitableStrong growth prospectsBetter results than expected

High qualityValue for moneyStands behind productsMeets customer needs

Well organisedAppealing leaderExcellent managersClear vision for its future

InnovationFirst to MarketAdapts quickly

Environmentally responsiblePositive influence on societySupports good causes

Fair in businessBehaves ethicallyOpen and transparent

Offers equal opportunitiesRewards employee fairlyEmployee well-being

1 . R E P T R A K ® P U L S E

The emotional bond between your

organisation and the public, based on

esteem, admiration, trust, and good feeling.

2 . D I M E N S I O N S

These seven rational dimensions have proven to

be the pillars of organisational reputation.

3 . A T T R I B U T E S

The concrete and operational attributes that

underpin the seven dimensions.

ProfitableStrong growth prospectsBetter results than expected

High qualityValue for moneyStands behind productsMeets customer needs

Well organisedAppealing leaderExcellent managersClear vision for its future

InnovationFirst to MarketAdapts quickly

Environmentally responsiblePositive influence on societySupports good causes

Fair in businessBehaves ethicallyOpen and transparent

Offers equal opportunitiesRewards employee fairlyEmployee well-being

T H E R E P T R A K ®

M O D E L E X P L A I N S

R E P U TAT I O N

BU S I N E S S

R E S U LT S

WHY SHOULD WE CARE ABOUT REPUTAT ION?A strong reputation increases supportive behaviours and delivers positive business results

B E H AV I O U RR E P U TAT I O N

D I R E C T

E X P E R I E N C E

W H A T A C O M P A N Y

C O M M U N I C A T E S

W H A T

O T H E R S S A Y

Tracking the average Ireland

RepTrak® Pulse score across all

companies over eleven years

I R E LAND REPTRAK ®

2020 TRENDL INE

64.6

64.1

62.9

63.5

64.464.2

63.6

64.4

66.065.8

68.5

60

61

62

63

64

65

66

67

68

69

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

REPTRAK ®

INDUSTRY RANK ING 2020

I R E LAND

74.6

73.9

72.2

71.8

Retail - Food (7)

Automotive (6)

Food & Beverage (8)

Healthcare (4)

Semi-State Commercial (7)

Energy - Retail (4)

Public Service Bodies (8)

Retail - General (5)

Communications - Technology (7)

Retail - Forecourt (4)

Financial - Insurance (9)

Communications - Media (8)

Infrastructure (5)

Airlines & Aerospace (2)

Professional Services (5)

Financial-Bank (7)

Sporting Bodies (4)

69.6

69.6

69.6

69.3

67.6

67.5

67.5

66.8

66.7

66.3

63.7

63.3

59.5

18.7%9.5%

11.1%13.3%

12.0%

19.5%

15.9%

DR IVERS OF REPUTAT ION

IN I RE LAND 2020

77.0 74.6

65.7 69.6

72.6 69.8

66.0

69.6

I R I SH IND IGENOUS ORGANISAT IONS

VS. MULT INAT IONAL ORGANISAT IONS

IRISH INDIGENOUS COMPANIES

IRELAND REPTRAK® 2020

R E P T R A K ® P U L S E -2.0

MULTINATIONAL COMPANIES

IRELAND REPTRAK® 2020

n = 6,421n = 8,899 Number of companies: 57 Number of companies: 43

69.7 69.7

65.7 67.3

66.5 61.4

64.4

69.667.7

SUPPORTIVE

BEHAVIOUR

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER

IRELAND

REPTRAK® 2020 RESULTS

100 99 98 97 96 95 94 93 92 91

90 89 88 87 86 85 84 83 82 81

59.1 60.8 61.0 61.3 61.6 62.5 62.7 62.7 63.261.6

31.3 40.5 47.9 49.3 54.2 54.5 55.3 55.5 56.7 57.5

REPTRAK® PULSE 2020

R A N K E D 1 0 0 - 8 1

REPTRAK® PULSE 2020

R A N K E D 8 0 - 6 1

80 79 78 77 76 75 74 73 72 71

70 69 68 67 66 65 64 63 62 61

64.9 65.4 65.8 66.0 66.2 66.7 66.9 67.4 67.466.2

63.3 63.5 63.7 63.7 64.2 64.6 64.7 64.7 64.8 64.9

60 59 58 57 56 55 54 53 52 51

50 49 48 47 46 45 44 43 42 41

67.4 67.8 68.1 68.1 68.3 68.5 68.6 68.6 68.9 69.3

69.4 69.8 70.0 70.2 70.4 71.2 71.4 71.5 71.670.2

REPTRAK® PULSE 2020

R A N K E D 6 0 - 4 1

40 39 38 37 36 35 34 33 32 31

30 29 28 27 26 25 24 23 22 21

73.2 73.5 73.6 73.6 73.7 73.8 74.4 74.8 74.973.7

71.7 71.7 72.1 72.2 72.4 72.4 72.7 72.7 72.8 72.9

REPTRAK® PULSE 2020

R A N K E D 4 0 - 2 1

20 19 18 17 16 15 14 13 12 11

75.2 75.3 75.4 76.7 77.3 77.8 78.5 78.5 78.576.9

REPTRAK® PULSE 2020

R A N K E D 2 0 - 1 1

79.1

10

79.3

9

79.3

8

79.8

7

80.0

6

REPTRAK® PULSE 2020

R A N K E D 1 0 - 6

I R E L A N D R E P T R A K ®

2020

AWARDS

5. L IDL

W I N N E R

4. IRFU

W I N N E R

3. BOOTS

W I N N E R

2. BORD B IA

W I N N E R

1. CREDIT UNION

W I N N E R

C O N T R I B U T O R

PAUL BAILEYH E A D O F

C O M M U N I C A T I O N S A N D

C U S T O M E R E X P E R I E N C E

T H E I R I S H L E A G U E O F

C R E D I T U N I O N S

C O N T R I B U T O R

BERNADETTE LAVERYM A N A G I N G D I R E C T O R

B O O T S I R E L A N D

I r e l a n d P u r p o s e

Po w e r I n d e x –

C o v i d - 1 9 s t u d y

Anne BrowningH e a d , T R A B r a n d s

T h e R e p u t a t i o n s A g e n c y

PURPOSE POWER INDEX

C O V I D - 1 9 S T U D Y A P R I L 2 0 2 0

PURPOSE AT THE APEX

OF A POWERFUL

BEHAV IORAL TR I F ECTA

PURPOSE

BEHAVIORAL

IMPACT

REPUTATIONBRAND

8

BEYOND

PROFIT

IMPROVES

LIVES

BETTER

WORLD

BENEFITING

SOCIETY

COMPANY

HOW WE MEASURE H IGHER PURPOSE :

GAUGING BEL I E F

HIGHER PURPOSE

ELEMENTS OF PURPOSE

Perceptions around

the work carried

out by Healthcare

professionals has

improved the most

since the Covid19

pandemic

commenced.

22%

10%

4%

11%

17%

15%

13%

21%

7%

4%

12%

4%

6%

2%

39%

42%

40%

37%

29%

32%

28%

16%

18%

20%

13.0%

16%

9%

8%

34%

34%

46%

46%

47%

50%

54%

61%

71%

72%

74%

77%

81%

87%

0% 50% 100%

Large companies / organisations

The Central Bank of Ireland

The Irish Army

County / City Councils

SMEs

Media / News outlets

Public transport providers

Society or the public in general

An Garda Siochána

An Post

The Irish Government

Pharmacies

The HSE

Healthcare professionals

% Negative % Same % Positive

Which sectors have contributed positively to help people in this difficult time?

16%

18%

18%

16%

22%

15%

13%

11%

9%

8%

8%

14%

5%

4%

4%

3%

2%

44%

45%

47%

46%

44%

42%

48%

45%

46%

47%

44%

43%

48%

37%

34%

20%

15%

15%

15%

22%

25%

27%

28%

32%

33%

35%

35%

36%

37%

38%

52%

58%

73%

80%

0% 50% 100%

Professional Services

Automotive

Financial - Insurance

Retail - General

Airlines & Aerospace

Sporting Bodies

Financial - Bank

Energy - Retail

Comms - Technology

Infrastructure

Food & Beverage

Comms - Media

Retail - Forecourt

Semi-State Commercial

Healthcare

Public Service Bodies

Retail - Food

Disagree Neutral Agree Not Sure

CASE STUDIES

Reputation Pulse score improves +30 points from

a Weak score to a Strong Pulse score of 79.4.

Excellent Purpose score of 81.4

Reputation Pulse score improves +14.6 points

from an average score to a Strong score of 78.2.

Excellent Purpose score of 80.2

74% say their opinion of The

Irish Government has improved

since the Covid-19 crisis

The Irish Government is one of the top

five most frequently mentioned when

asked which organisations have been

particularly helpful during the crisis.

Already Strong reputation Pulse score improves

+Strong reputation improves +2.7 points to an

Excellent score of 82.5

Strong Purpose score of 77.3

SUPERMARKETS

AND SHOPS

80% feel food retailers have contributed

positively to society during the Covid-19 crisis

81% mention a food retailer,

especially Lidl and Tesco, when

asked which organisations

have been particularly helpful

during the crisis

KEY LEARNINGS

KEY LEARN INGS

S T R O N G S E N S E O F P U R P O S E G A R N E R S L O N G T E R M

P U B L I C S U P P O R T

P U R P O S E D R I V E S R E P U T A T I O N

T H O S E T H A T A C T I V A T E W I L L B E R E M E M B E R E D

ACTIONS

HOW CAN WE SUPPORT

A C T I O N S

A U D I T

u n d e r s t a n d s t a k e h o l d e r s v i e w

B U I L D

p u t t i n g p u r p o s e a t t h e c o r e o f y o u r s t r a t e g y

A C T I V A T E

w h a t p a r t c a n y o u p l a y

C O N T R I B U T O R

DAVID MCREDMOND

C E O

A N P O S T

THANK YOU.

CONTACT US

+ 353 1 661 8915 Mobile: +353 87 248 1476

N I A M H B O Y L E ,

M A N A G I N G D I R E C T O R

niamh@thereputationsagency.ie

THE REPUTATIONS AGENCY, 25 MERRION SQUARE, DUBLIN 2.

WWW.THEREPUTATIONSAGENCY.IE

+ 353 1 661 8915, Mobile: +353 87 240 6642

P A U L M C S H A R R Y ,

C O R P O R A T E D I R E C T O R

paul@thereputationsagency.ie

+ 353 1 661 8915, Mobile: +353 86 356 5557

M A R N A H A R M E Y ,

S E N I O R C L I E N T M A N A G E R

marna@thereputationsagency.ie