a history of disruptive innovations in b2b marketing
DESCRIPTION
This infographic, created by Eloqua and JESS3, visualizes a timeline of disruptions in the history of B2B marketing. It explores the birth of innovation from 1100 AD through the present, highlighting such breakthroughs ranging from tradeshows to LinkedIn, CRM to tablet computing.TRANSCRIPT
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for B2B
partnership
An
andDisrupt iveinnovat ion
Mi lestone
Birth ofInnovat ion
C O M M U N I C A T I O N S
W E B
C O M P U T I N G
S O C I A L
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2010
2006
Twitter launches
pa id-advert is ing programs inc lud ing
Promoted Tweets , Trends
and Accounts
Twitter goes l ive
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2009
2005YouTube
goes Live February 14
Goog le re leases
"YouTube : Best
Pract ices for the B2B
Marketer "
YouTube
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2011
2003LinkedIn goes l ive
LinkedIn tops l ist of most
importantsoc ia l
network for B2B marketers
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2009
2006
IBM co l lectedover 37,000
ideas forpotent ia l areasfor innovat ion
frombra instormingsessions withi ts customers ,employees and
the ir fami lymembers
The term"crowdsourc ing"
f i rst co inedby Jeff Howe
in a June 2006 Wired
magazine art ic le
"The Rise of Crowdsourc ing"
Crowdsourc ing
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2006
2004Facebook goes l ive
Salesforce .com l ive-streams
keynotes fromDreamforce
event on Fan page
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The f i rst e lectron ica l ly
sent advert isement goes out over a network of government
and un ivers i ty computers
MIT deve lopsthe f i rst t rue emai l system
dubbed CTSS mai l
Emai l
1978
1961
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ReadyTalk is founded as one of
the ear l iest companies dedicated
to web conferencing and webinars
The term "Webinar " - denot ing web based
seminars - is Trademarked
by Er ic R . Korb
Webinars
2001
1989
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World 's f i rstconference to d iscuss
mobi leadvert is ing
he ld in London ;sponsored bythe Wire less
Market ingAssociat ion
Motoro la incon junct ion
wi th the Bel l System operated the f i rst
commercia l mobi le
te lephone serv ice
Mobi le phone
1999
1946
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59% of B2B purchase
dec is ion-makers have used
a smartphoneto research
products and serv ices
when consider ing purchases
IBM creates "Simon" an
advanced phone that combines
features of a mobi le phone , pager , PDA and
fax machine
2011
1992
Smart phone
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In i t ia l commercesi tes are
estab l ished andthe f i rst mass
market ingcampaigns are
documented- abuses of ear lyinternet channe ls
introduced"Spam"
into the internetvocabu lary .
The EU Privacy Direct ive passed
Ant i -spamregu lat ion
2011
1994
Dia lAmer ica , the f i rst
Telemarket ing f i rm is
estab l ished
Patented March 6th
by Alexander Graham Bel l
1975
1876
Telephone
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Danny Sul l ivan Moderates the
f i rst ever SEO conference ,
Search Engine Strateg ies '99
Mult imedia Market ing Group
is the f i rst company to l ist "Search Engine Opt imizat ion" on i ts webpage
SEO
1999
1997
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Goog le acqu i res
Urchin , a web ana lyt ics
company whosetechno logy is used to
create Goog le Ana lyt ics
Matthew Gray introduced
World Wide Web Wanderer
( la ter ca l led Wandex) , a bot
that counted act ive web
servers and URLs
Search
2005
1993
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Goog le launches Adwords
Goog le re leases
Site Target ing , AdWords
feature g iv ingadvert isers
ab i l i ty to better
target ads
Adwords
2005
2000
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Vira l Future ofRevenue v ideo
popu lar izesconcept of
RevenuePerformance Management
– a way to t rackmarket ing ’s
impacton revenue .
Commercia lana lyt ics beg ins
with the launchingof WebTrends ,
founded inPort land , Oregon .
Ana lyt ics
2010
1993
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Salesforce .com launches the
AppExchange , a l l owing
deve lopers , customers and
partners to d istr ibute and
rev iew app l icat ions for Salesforce ’s
p latform
The WorldWide Web (WWW) was created
in 1989 by CERN physic ist
Tim Berners-Lee .
Websites
2006
1989
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2010
1998Apple 's Newton
p latform isre leased mark ing
the f i rst tab letdev ice
Tablet/ iPad
Apple introducesB2B app store forvo lume hardware
purchases andcustom B2B apps
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1999
1987
Salesforce .com enters the
scene as the f i rst major
p layer in the Software
-as-a-Serv ice (SaaS)
CRM space
ACT ! wasre leased by Conductor Software
and became one of thep ioneers in
the contact management
software
CRM systems
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1981
1950Edmund Berke leycreated the f i rst persona l computer
dubbed "Simon"
Persona l computer
Short ly after i tsAugust launch
the IBM Persona lComputer
becomes thestandard p latformused in bus iness
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2010
1999Eloqua
is founded
Market ingautomat ion
After 10 years , Market ing
Automat ion has become an
industry of i ts own with
110 tota l known vendors
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Western Union began
the f i rst coast to coast
"Facsimi le Telegraphy"
serv ice
Alexander Bain patents
the f i rst fax dev ice capab le of reproduc ing
graphic s ings in laboratory exper iments
Fax machine
1935
1843
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Integrat ion wi thdatabase
market ing- the ear l iest
recordeddef in i t i on of
DatabaseMarket ing
was in 1988 inthe book of
the same name
Aaron Montgomery
Ward produced the f i rst
mai l -order cata logue for h is
Montgomery Ward mai l
order bus iness
Direct mai l
1988
1872
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The Times (London)
acqu i red a pr int ing press
capab le of making 1 ,100 impressions per minute opening the
door to mass d istr ibut ion
Pr int ingpress
1814
1440Johannes
Guetenberg deve lops the f i rst complete pr int ing system
The f i rst "Wor ld 's Fa ir "
was he ld in London
or ig ina l ly t i t l ed "Great
Exhib i t i on of the Works
of Industry of Al l Nat ions"
Medieva l Merchant Capi ta l ist
TradeFairs : between
9th and 12th Centur ies
Tradeshows
1851
800-1100AD
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Format ion of the Advert is ing Manufacturers
Associat iontoday known as the Promot iona l
Products Associat ion
Comemorat ive George
Washington e lect ion buttons
documentedas ear l iest example of organ ized
product ion of promot iona l
i tems
Promot iona l i tems
1904
1789
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1999
1731
Before co l l apseof trad i t i ona lmedia , t rade
pub l isher CMP Media was
purchased byUBM for
a whopping$920 mi l l i on
"The Gent leman 'sMagazine" was
founded byEdward Cave
Trademagazines