a homepage that sells. simple principles to make your website a selling machine
DESCRIPTION
The essential principles to building your homepage. Used by some of the most popular sites on the web to sell products and generate users.TRANSCRIPT
A Homepage that sells3 steps to make your homepage a selling machine
Cal Dean
A Homepage that sells
1. Call to action 2. Explore benefits 3. Add Credibility
The most successful online companies follow this simple structure.
Follow the steps, build an irresistible homepage
Why should people become a user?
Put the CTA in terms of benefits to the user
Make it short and memorable
Make the CTA draw attention!
1. Call to action
2. Explore Benefits
3. Add Credibility
The answer is your Call to action (CTA)
A Homepage that sells
1. Call to action
2. Explore Benefits
3. Add Credibility
A Homepage that sells
1. Call to action
2. Explore Benefits
3. Add Credibility
You have them hooked
But they don’t know much about you yet.
Explore the benefits more deeply
Give the user the information they need to make an informed decision
A Homepage that sells
1. Call to action
2. Explore Benefits
3. Add Credibility
A Homepage that sells
1. Call to action
2. Explore Benefits
3. Add Credibility
A Homepage that sells
Final step we are almost done
They know what you offer
But they still need to trust you
Add credibility with reviews, testimonials and real user stories
1. Call to action
2. Explore Benefits
3. Add Credibility
A Homepage that sells
1. Call to action
2. Explore Benefits
3. Add Credibility
A Homepage that sells
Thats it!
Now go out and make that great homepage
And have fun