A LIFESTYLE NETWORK

L’OFFICIEL.COM OFFERS THE BEST OF MODERN LIFESTYLE

L’Officiel includes as many areas of expertise as a number of magazines: certainly women’s and men’s fashion, but also art, travel,

design, and lifestyle. All this knowledge and expertise will be combined on one unique website with a global perspective.

L’Officiel has created a new network made of newsrooms, field experts, international correspondents and Les Filles de L’Officiel who will generate high quality content for each brand.

A C R O S S O V E R M E D I U M

L’Officiel is a crossover producer of contents among different segments. Now it is expanding its local brandcasting of content through:

STYLE FOR

MEN 2 issues /year

STYLE FOR WOMEN

9 issues / year

CONTEMPORARY ART

2 issues / year

SOCIAL NETWORKS

Facebook : 4k Instagram : 3.5k

et aussi : NOS HÔTE LS À ZA NZIBA R, À L’ÎLE MAURICE,

AU PORTUGAL, AU S RI LA NKA…

L’OFFICIEL GOES WORLDWIDE

L’OFFICIEL PROPOSES A UNIQUE AND NEVER-SEEN DIGITAL OFFER

For clients and readers. L’Officiel becomes a global network on which users will be able to navigate across countries. One common layout, allowing an innovative user experience and offering an international solution to brands’ digital strategy.

FROM LOCAL TO GLOBAL

Brands have a worldwide culture. L’Officiel offers them worldwide content which will be shared all around the world.

« Local content becomes global, global content becomes local ».

FRANCE - ITALY - NETHERLANDS - SWITZERLAND - SPAIN - GERMANY - POLAND

RUSSIA - TURKEY - JAPAN - THAILAND - SINGAPORE - MALAYSIA - PHILIPPINES

MIDDLE EAST - MOROCCO - MEXICO - BRAZIL - US (SEPTEMBER 2017)

THE WEBSITE SUMMARIZES WHAT THE BRAND L’OFFICIEL IS ALL ABOUT:

INTERNATIONAL

LOCAL

LIFESTYLE

E D I T O R I A L

CREATIVE VIDEO broadcasted on a interactive additional website hosted by L’Officiel.com

with gifs, loop videos and photographs 1-2-3 film per month

DIGITAL EXCLUSIVE FASHION STORY Video created by a young talent

1 film per month

TALK SHOW An original set design will host personalities

DIY INTERVIEWS Dynamic and spontaneous interviews shot with an iPhone

or a mini-dv camera by a journalist, especially during exceptional events as fashion weeks, art fairs...

AND MORE...

G L O B A L R E P O R TERS

More than a team: a global and international network

INTERNATIONAL

CORRESPONDENTS

LES FILLES

DE L’OFFICIEL

EXPERTS NEWSROOM

N E W S R O O M , EXPER TS &

I N T E R N ATIONAL C O R R E S P O N D E N T S

ADRIENNE

RIBES TIPHAINE Editor in Chief NEWSROOM

ADRIENNE

RIBES TIPHAINE Editor in Chief NEWSROOM

VANESSA

BELLUGEON Fashion Editor in Chief

NEWSROOM

EMMANUEL

RUBIN Food

EXPERT

KSENIA SOBCHAK Editor in Chief

of L’Officiel Russia Insta 3,7M

CORRESPONDENT

CHOMPOO Ambassador

of L’Officiel Thailand Insta 6,4M

CORRESPONDENT

Ill-STUDIO Artistic Direction

Insta 51,9k NEWSROOM

SABINA SOCOL Social Editor Insta 34,1k

NEWSROOM

JENNIFER EYMÈRE

Casting Insta 9,9k EXPERT

VICTOIRE DE POURTALÈS

Contemporary Art Insta 12,8k

EXPERT

GIANLUCA CANTARO Editor in Chief

of L’Officiel Italy Insta 12,8k

CORRESPONDENT

LES FILLES DE L’OFFICIEL

A global network of influencers. 300 girls worldwide, each one influencing a targeted community of less than 30k. True experts in Art, Fashion, Music, Design... All the « Filles de L’Officiel » will be our brand ambassadors.

Ingrid

Brochard

C O M M E R C I A L P R O P O S I T I O N S

L’Officiel.com stands for with innovation and offers new communication opportunities:

PREMIUM

SUBSCRIPTION

VIDEO

PRODUCTION

STANDARD

SUBSCRIPTION

THE WAY

OF LIFE

DIGITAL

FASHION

SHOOT

STANDARD SUBSCRIPTION

SWITZERLAND

3 articles dedicated to the brand on the website 6 social posts throughout the semester

1 week advertising campaign: - homepage + ROS, Leaderboard or MPU

- other formats on request

= 4 000 € EXCL. VAT / SEMESTER

+ 500 € FOR 1 FULL CAMPAIGN WEEK

PREMIUM SUBSCRIPTION

SWITZERLAND

6 articles dedicated to the brand on the website 12 social post throughout the semester

2 weeks advertising campaign: - homepage + ROS, Leaderboard or MPU

- other formats on request

= 7 000 € EXCL. VAT / SEMESTER

+ 1 000 € FOR 1 MORE FULL CAMPAIGN WEEK

PREMIUM FORMATS

BACKGROUND INTERSTITIAL BILLBOARD SLIDER

STANDARD FORMATS

BILLBOARD IN THE MIDDLE VERTICAL BANNER OVERSLIDE

THE WAY OF LIFE: FULL TAKE-OVER

SWITZERLAND

- Full take-over of our homepage during 48h - 6 articles about the brand’s universe by our editorial network

- 6 social posts during 48h - 48h full format advertising

- Potential international broadcasting

= 10 000 € EXCL. VAT / SEMESTER

48 H WE BSIT E TA KE- OVE R

UPON REQUEST

VIDEO PRODUCTION

Rates on request

DIGITAL FASHION SHOOT

- 8 social posts dedicated to the brand - 1 day homepage headline

= 2 500 € EXCL. VAT / SEMESTER

Coup de coeur de saison

ACTUAL AUDIENCE

TODAY ON LOFFICIEL.COM Switzerland

INSTAGRAM 3.5K

FACEBOOK 4K

3.5K UNIQUE VISITORS

11K PAGES VIEWS

PERSPECTIVE AUDIENCE & TARGET

L’Officiel.com will increase its audience with all the domains of expertise: womens’ world, men’s world, travel, contemporary art, lifestyle,

culture...

The international experts and the contributors as Les Filles de L’Officiel will also provide us a largest audience and a new target

with interests in art, design, travel, food. A cosmopolite and contemporary identity.