a little french recipe for successful internal innovation, philippe vayssac, groupama
TRANSCRIPT
LISBON 2016A little French Recipe for Successful Internal Innovation
in the Large Enterprise using Telecoms
Philippe Vayssac
Chief Innovation Officer
Groupama Rhône-Alpes Auvergne
Lisbon, November 2016
Auvergne Rhône Alpes area, France
Harvests insurance, …
iPhone & Android app« Groupama toujours là » since 2010
0 IVR and 0 waiting queueto reach a call center agent
http://bit.ly/gtlmoon
The social network of the producers of goods and services
SIMPLE and FREE
http://bit.ly/YTEgranvillagehttp://bit.ly/granvillageTes2015
« THERE'S NO CHANCE THAT THE IPHONE IS GOING TO GET ANY SIGNIFICANT MARKET SHARE. NO CHANCE »STEVE BALLMER, MICROSOFT CEO, 2007
Three horizons in a company for GROWTH
Value
Time
Existing Business ModelCore business
OptimizationIncremental innovation
From 1 to n
New marketsDisruptive innovationMonopoly business
From zero to 1
Staturps’ principles:. Design Thinking. Lean Startup. EffectuationCreate the futureRight brainBlue Ocean Strategy
Linear analytic methodsLean managementOutsourcingIT team« with less do more »Marketing focus groupStatistics, forecast, predict future with pastLeft brain
This month Next year Maybe in 20 years20%70% 10%
Startups’ domain
Steve, unfortunately…your competitorsare doing the same things in this space
Solution space
Design ThinkingProblem space “pains” space
MVP
PrototypeUsers don’t know what they want and can’t tell you what to make
Effectuation principles
Effectuation principles
Working for the third horizon
LOW COST AND
SELF-FLYINGROBOTDRONE
FOR EVERYBODY
THANK YOU
'Success, [innovation] is the ability to go from failure to failure
without losing your enthusiasm'
Winston Churchill