a look at our diet wednesday, january 19, 2005. what are your favorite foods?
TRANSCRIPT
A Look at Our Diet
Wednesday, January 19, 2005
What are your favorite foods?
USA
USA -- Sugar
Food 1970 1996
Caloric sweeteners – 115 lbs 152 lbs
Sucrose (sugar) – 101 lbs 66 lbs
Corn sweeteners – 17 lbs 84 lbs
USA -- Beverages
Beverages 1970 1996
Milk 31 gal 24 gal
Sodas 24 gal 52 gal
Fruit Juice 5.5 gal 8.8 gal
Why?
Fast Food Restaurants
Hamburger
Carl’s Jr.
Western Bacon $6 Burger
2,180 calories
61 grams fat
French Fries
Carl’s Jr.
French Fries Large
820 Calories
29 Grams Fat
Soda
Carl’s Jr.
32 oz Soda
310 Calories
Total Calories for One Meal
Total = 3,310 or almost 1 lb body fat
What are the other habits?
We consume twice as much soda today than we did 25 years ago. Cokes used to be 6.5 ounces/serving. Today they are 20 – 24 ounces/ serving
Average caloric intake rose from 1826 calories/day to 2002 calories/ day or 7.8 pounds of extra body fat/year
…and we love to eat food!
In 2002, more than 11,300 new food products were introduced in the US alone.
Marketing & Advertising
The amount of money spent on marketing to children doubled during the 1990s -- $12 billion in 1998
They want your loyalty to their brand
Marketing & Advertising
Highly sweetened cereals
Cookies
Candies
Fast foods
SodasMostly foods high in sugar, calories & fat
Marketing & Advertising
Marketers study you, your behavior, what gets the dollar out of your pocket
Children under 12 years of age spend $25 billion every year
Teens spend $140 billion a year on foods and beverages
Marketing & Advertising
Children watch between 20,000 and 40,000 commercials each year
Food is the product advertised in more than half of all adds targeting children
The heaviest food advertising is targeted to young children
Marketing & Advertising
Obesity is highest among kids/teens who watch 4 or more hours of television a dayObesity is lowest among kids/teens who watch less than an hour a day60% of overweight children 10 – 15 yo may be due to too much TVFor many children, reducing TV reduces weight
Marketing & Advertising
Food no longer just tastes good, it has to be fun
What is the Cost?
300 million people worldwide are obese & 750 million more are overweightIn the United States 60% of adults are overweight or obeseMore than 15% of children & teens are overweight or obese
Brazil
Consider:
Brazil – 8% men & 13% women are obese – a 100% increase in 22 years
Mexico
Mexico is now the second fattest nation
In 1999, women - 35% overweight, 24% obese
In 1999, 55% men - overweight & obese
Mexicans drink more Coca Cola than milk
Spain
Adults over 60 years old
Men – overweight 49%, 31.4% obese
Women – overweight 39.8%, 40.8% obese
The Cost – Heart Disease
About 700,000 Americans will have a stroke this year
Heart disease ranks the #2 cause of death for children/teens under 15 yo. This use to be related to birth defects but now it is high blood pressure, high blood cholesterol, & metabolic syndrome
The Cost – Heart Disease
17 million people around the world die for heart disease
The highest rates of heart disease are found in Argentina, Chile and Uruguay
The Cost - Diabetes
120 million people worldwide have Type 2 diabetes and by the year 2010 the number will increase to 230 million people
Type 2 Diabetes use to be rare in children. Now it is becoming common among children and teenagers
The Cost - Obesity
0
5
10
15
20
25
USA Australia Canada
USA-1980/1994, UK-1980-1999, Australia-1980/1995, NZ-1989/1997, Canada-1994-1998
What Can We Do?
Make Different Choices
Pay attention to labels
Ask for the nutrient value at fast food restaurants
Eat until you’re satisfied, not until you’re stuffed
Replace some soda with water
Have a piece of fruit instead of a candy bar or dessert
Make Different Choices
Carl’s Jr
Super Star Hamburger – 348 calories
Small French fries -- 92 calories
Medium Soda – 260 calories
Total -- 700 calories
Make Healthy Choices
Previous meal – 3,310 calories
Present meal -- 700 calories
Total difference – 2,610 calories
Making Healthy Choices
You make the difference
It’s up to you!