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2. Using digital media to develop artistic content and public engagement 3. William Gibson AMA Conference 2009 | Curve Theatre, Leicester Rohan Gunatillake | MMM | July22 nd , a Wednesday The future is already here.It is justunevenly distributed 4. Geek is a relative term 5. I work for Mission Models Money 6. for whom I wrote an essay Mission 2.0: advice to the arts from the social web 7. Once upon a time... 8. The understatement ofthe century 9. The web was designed to be many-to-many 10. We're seeing new web-enabled behaviours 11. Connection Collaboration Conversation 12. Connection Collaboration Conversation 13. Access & the web as broadcast medium 14. Technologies differentiate then integrate 15. Connection Collaboration Conversation 16. Conversation requires a social object 17. And you make them like no-one else 18. Finding your crowd has never been easier 19. Connection Collaboration Conversation 20. Collaboration needs a well-defined task 21. Agile networks can do amazing things 22. How can you open your processes up? 23. Connection Collaboration Conversation 9 relationships trust 1 transaction purpose 90 access on-demand 24. The ability to curate a 360 oexperience 25. And managing communities not audiences 26. Some books to look atTribes , Seth Godin Convergence Culture,Henry Jenkins Here comes everybody , Clay Shirky What would Google do?Jeff Jarvis 27. Communications tools don't get socially interesting until they get technologically boring Clay Shirky boring rohan.gunatillake@googlemail.com | Mission Models Money twitter: @rohan_london | also seen in W London & on green bike 28.