a marketing view of sustainable development efficiency of insulation francis da silva saint-gobain...
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a marketing view of sustainable development
efficiency of insulation
Francis da Silva
Saint-Gobain Isover creates efficient insulation solutions
to provide safe comfort for all users and protect the environment.
1/ INTERACTIVE Values
Environmental challenges are interactive
Climate change,
Saving rare resources Responsable attitude, waste managment,. Security of energy procurement,….
Quality of living ( indoor environment)
INSULATION and CLIMATE CHANGE
1/ Climate change : major issue for tomorrow
Greenhouse gases increasing of emission
Burning of fossil materials for Energy
CO2 as major part of Greenhouse gases
Needing for more Energy
Buildings : 40 % of Energy consumption in Europe
Mainly old existing buildings
X X
X X
Energy and climate change: CO2 challenged !
Urgent !
Efficient and quick results wanted !
Security of procurement
INTERACTIVE Values
Environmental challenges are interactive
Sustainable solutions are interactive
Economy Social
Environment
Equitable
Sustainable Long term
Sustainable development
Sustainable development : mixing benefits
INTERACTIVE Values
Environmental challenges are interactive
Sustainable development is interactive
Sustainable solutions give interactive benefits
(Win / Win positions )
2/ ACTORS and DECIDERS have their own perceived values
April 18, 2023
EmotionReason
Values
Environment
Decision process
Cost efficiency
Final choice
experience media
additional value ? decisive impact ?
Left brain read words Right brain can see colors
3 / SELLING solutions and projects INVOLVING actors and deciders
Efficiency , perceived results, quick return
Perceived advantages
Financial interest
Family comfort
Future
Next generation
Planet
The future now
3 / SELLING solutions INVOLVING actors and deciders
Efficiency , perceived results, quick return
Combined solutions for Win / Win benefits
Insulation : key to Energy Efficiency
TRIAS ENERGETICA
3rd: efficient use of fossil energy sources
2nd: use renewable energy sources
1st : minimise energy lossDecreasing the need of energy is the first step
No competition on solutions
3 / SELLING solutions INVOLVING actors and deciders
Efficiency , perceived results, quick return
Combined solutions for Win / Win benefits
Sexy offer : honey better than acid
Greater comfort in residential and working spaces thermal atmosphere, acoustic, hygrometric, air quality
Process of decisionInsulation is good for the planet climate change
Insulation and resources
Life cycle analysis
Insulation bring a better quality of life
Insulation is comfort
Insulation is self financing
Global / individual
Insulation creates new jobs Renovation potential
Insulation is a win win action
Efficiencyfirst !
Now !
We need
You !
EFFICIENCY
Insulation : swift and radical decrease of CO2
Significant and quick response
European potential
Insulation : swift and radical decrease of CO2
Europe (25) Eurima/Ecofys study
460 million tonnes of CO2 could be saved by insulation, 3.3 million barrels of oil a day is the possible equivalent of CO2 savings by 2036through the insulation of all existing buildings
Existing potential
SUSTAINABLE VALUES
Economy Social
Environment
Lifecycle of glass wool 1
Raw material
Basically it is sand and up to 80%
recycled glass.
Production
Melting and fiber forming
In average the energy needed for production and transport is compensated in less than 6 months.
Transport
75% storage and transport savings due to high
compressibility of the lightweight product rolls. Compression rates up to 8:1
18,8 m³ 18,9 m³Out of 1m³ raw material we produce 150m³ glass wool insulation products
1: 150
Lifecycle of glass wool 2
Utilization
6 tons CO2 savings per year through one tone installed glass wool.
Reuse & recycling
Isover glass wool is a mineral product and is free of propellants and pesticides, chemically neutral, non combustible and free of flame-retardant and free of ground water-polluting chemicals.
Multi-purpose, reusable, recyclable.
Installation
Glass wool is safe and easy to install. Straight off the roll onto the wall.
Not classified as carcinogenic under Directive 97/69/EU of the European Commission In 50 years the CO2 caused
by production will be compensated 100 times.
0,8 t CO2 caused by production of 1 t glass wool
6 t CO2 savings in one year by 1 t glass wool
Environment : Life Cycle Analysis contribution
Global efficiency : positive balance (L C A on 50 years)IBR 200 mm : CO2 emissions (on LCA) : 2,9 Kg C02
CO2 savings per year : 5,1 Kg C02 / yearCO2 savings on 50 years : 255 kg CO2: Ratio : 88
high efficiency : GR 32 100 mm :
CO2 emissions (on LCA) : 3,5 Kg C02CO2 savings per year : 7 Kg C02 / yearCO2 savings on 50 years : 350 kg CO2: Ratio : 100
Total used primary energy 121 MJ /m2 ( 50 years)
saved prim ener 15 579 MJ (return 6 months)
(return 6 months)
- Environment
Durable material No using rare resourceCompressionRecycling Waste management ( plants and building sites)
PLUS …
2- Social
Indoor comfort for all people
Energy precarity (fuel poverty)
Jobs creation
Safety and easy installation
Health and safety caring (LCA)
2- Economy : exclusive self financing comfort
Cost-effectiveness Ecofys VI / Eurima study : E U 25
Technical potential (all buildings)
22 (2010) 39 (2030)
5
115 billion/ Y
151 Billion/ Y 270 Billion/Y
Return 4,28 Y Return 2,73 Y
7035 to 52
11
Study 2003
Every you invest in insulation
You can get 5 back
Within 30 ans (return 5 Y)
exclusive self financing comfort
Insulation by Isover : Saving energy by Saving Money :
EXaMPLE 1 French study for new house to be built M3 type with floor and garage, climatic Zone H1, Surface : 115,6 m2.
loosings 2,269 W/m2.K 0,426 W/m2.KHeat consumptions 62 031 kWh 7 413 kWhRelease CO2 4,1 tonnes 2,3 tonnesHeating costs 1 935 euros 231 euros
Non isolée Isolée RT 2005
Comparing to nos insulated house :
5,3 time less loosings,8,4 time less heat consumption,6,1 time less CO2 release.
Source : Etude bureau d’études Tribu 2005 France.
exclusive self financing comfort
Insulation by Isover : Saving energy by Saving Money :
EXAMPLE 2 Single family house (building 1960 Pettenbach Austria)
Annual heating cost 2 700 euros 200 euros
Before After
exclusive self financing comfort
Insulation by Isover : Saving energy by Saving Money :
.EXAMPLE 3 Multifamily building, 7 flats on 3 levels, Renovation in Switzerland (Building 1960 Männedorf) according to Minergie program data
Needing of energy for Heating 164 kWh/m2/Y 70,8 kWh/m2/Y
Annual energy cost 4 035 euros 1 735 euros
Normes nationales Suisses Standard Minergie
other economics
Durable solutions
Property value creation
Creation of jobs
PLUS …
Renovation : the key
Renovation of existing Builings :
RENOVATION
Radical decrease of CO2
More comfort for all people
Less energy precarity
Value of Buildings
Jobs creationKey for sustainable development
Insulation with ISOVER
Saving your money,
Better comfort for your family,
Protecting our planet
Summerizing
the future now !
aujourd'hui pour demain