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Saturday Briefing Page 1 May 17, 2014 A MESSAGE FROM RICHARD R. KELLEY TO OUR OUTRIGGER ‘OHANA ® ‘The Sharing Economy’ >> 10 Welcome, Michael! By Darren Edmonstone I am pleased to join Human Resources in announcing the appointment of Michael Mangan to the position of director planning and support, Asia Pacific, effective May 12, 2014, and reporting to William Visser, vice president operations, Asia Pacific. Michael will work with the APAC operations team and property general managers to ensure operational policies and procedures and service standards are in place and maintained. He will provide guidance on the culinary direction of our hotels and monitor guest satisfaction. Michael will also offer planning and support services to new properties during pre- opening periods and advise on kitchen and restaurant design, layout and concept development. Michael brings 34 years of hospitality experience to Outrigger. He began his career in the kitchen and held executive chef positions with Park Royal Hotel and Marriott Hotels in Kuala Lumpur, before becoming director of food & beverage at Sanya Marriott Resort and Spa in China, and Ihilani Resort and Spa on O‘ahu. He then moved to Beijing as executive assistant manager of the Regent Hotel and was most recently the general manager of The Shanxxi Capital Club in Changsheung, China. Michael has also developed new restaurant and bar concepts for the Luke Mangan stable of branded restaurants (Luke Mangan is one of Australia’s leading chefs and restaurateurs), authored recipe content and directed photographic layout for the Luke Mangan@home cooking guide, as well as consulted with Virgin Airlines Australia and USA for signature business and first-class meals. Michael enjoys spending quality time with his wife Moy and daughters Wynne (15), Cass (14) and Jo (10). He is currently studying Mandarin, enjoys studying culinary history from around the world and is a keen traveler and mountain trekker. We welcome Michael to the Outrigger ‘ohana and wish him great success in his position. Michael Mangan ‘The Sharing Economy’: Growing Like Gangbusters By Dr. Richard Kelley After attending the Outrigger Leadership Conference in Honolulu two weeks ago, I flew to Denver. When I landed at about 9:00 p.m., I collected my luggage from the United Airlines carrousel, pulled out my iPhone and touched the UBER app to arrange for a ride home. In doing so, I joined what is broadly referred to as “the sharing economy,” a way of doing business that is saving resources, spreading wealth and revolutionizing the way people book lodging, transportation, equipment and a wide range of services. The screen on my iPhone flashed the information I needed including the driver’s name, his service ratings by previous customers, the vehicle’s license plate number and the fact that he was five minutes away. A spotless black Chevrolet Suburban with the given license plate soon pulled up. Its nicely dressed driver stowed my luggage, handed me a bottle of chilled water and, 30 minutes later, helped me with my luggage at the front door of my home. The cost was about 30 percent more than the taxi fare I have paid for the same trip, but at the end of a long day, I felt the pleasant ride was well worth the premium. Technology similar to that used by UBER is having a dramatic and profound impact on a broad range of accommodations, ranging from hotels to condominiums, timeshares, bed and breakfast establishments, and even a spare bedroom in a home or apartment. According to an article in this week’s edition of The Economist, “The top brass at the Marriott, Four Seasons and Hilton chains have all said that these firms [such as Airbnb and Vacation Rental By Owner, aka VRBO], do not compete for their core market of high-end business

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Saturday BriefingPage 1

May 17, 2014 A MESSAGE FROM RICHARD R. KELLEY TO OUR OUTRIGGER ‘OHANA

®

‘The Sharing Economy’ >> 10

Welcome, Michael!By Darren Edmonstone

I am pleased to join Human Resources in announcing the appointment of Michael Mangan to the position of director planning and support, Asia Pacific, effective May 12, 2014, and reporting to William Visser, vice president operations, Asia Pacific.

Michael will work with the APAC operations team and property general managers to ensure operational policies and procedures and service

standards are in place and maintained. He will provide guidance on the culinary direction of our hotels and monitor guest satisfaction. Michael will also offer planning and support services to new properties during pre-opening periods and advise on kitchen and restaurant design, layout and concept development.

Michael brings 34 years of hospitality experience to Outrigger. He began his career in the kitchen and held executive chef positions with Park Royal Hotel and Marriott Hotels in Kuala Lumpur, before becoming director of food & beverage at Sanya Marriott Resort and Spa in China, and Ihilani Resort and Spa on O‘ahu. He then moved to Beijing as executive assistant manager of the Regent Hotel and was most recently the general manager of The Shanxxi Capital Club in Changsheung, China.

Michael has also developed new restaurant and bar concepts for the Luke Mangan stable of branded restaurants (Luke Mangan is one of Australia’s leading chefs and restaurateurs), authored recipe content and directed photographic layout for the Luke Mangan@home cooking guide, as well as consulted with Virgin Airlines Australia and USA for signature business and first-class meals.

Michael enjoys spending quality time with his wife Moy and daughters Wynne (15), Cass (14) and Jo (10). He is currently studying Mandarin, enjoys studying culinary history from around the world and is a keen traveler and mountain trekker.

We welcome Michael to the Outrigger ‘ohana and wish him great success in his position.

Michael Mangan

‘The Sharing Economy’: Growing Like Gangbusters

By Dr. Richard Kelley

After attending the Outrigger Leadership Conference in Honolulu two weeks ago, I flew to Denver. When I landed at about 9:00 p.m., I collected my luggage from the United Airlines carrousel, pulled out my iPhone and touched the UBER

app to arrange for a ride home. In doing so, I joined what is broadly referred to as “the sharing economy,” a way of doing business that is saving resources, spreading wealth and revolutionizing the way people book lodging, transportation, equipment and a wide range of services.

The screen on my iPhone flashed the information I needed including the driver’s name, his service ratings by previous customers, the vehicle’s license plate number and the fact that he was five minutes away. A spotless black Chevrolet Suburban with the given license plate soon pulled up. Its nicely dressed driver stowed my luggage, handed me a bottle of chilled water and, 30 minutes later, helped me with my luggage at the front door of my home. The cost was about 30 percent more than the taxi fare I have paid for the same trip, but at the end of a long day, I felt the pleasant ride was well worth the premium.

Technology similar to that used by UBER is having a dramatic and profound impact on a broad range of accommodations, ranging from hotels to condominiums, timeshares, bed and breakfast establishments, and even a spare bedroom in a home or apartment.

According to an article in this week’s edition of The Economist, “The top brass at the Marriott, Four Seasons and Hilton chains have all said that these firms [such as Airbnb and Vacation Rental By Owner, aka VRBO], do not compete for their core market of high-end business

Saturday BriefingPage 2

Saturday Briefing is published by and for

employees of Outrigger Enterprises Group (OEG)

Editor-In-Chief: Richard Kelley

Supervising Editor: Pila Hanson

Senior Editor: Kathy Foley

Contributing Writers: Employees of OEG

Visit us online at: www.saturdaybriefing.outrigger.com

Submissions to Kathy Foley at [email protected]

© 2014 Outrigger Hotels Hawaii An Equal Opportunity Employer

Here’s a look-ahead at the construction/demo schedule for the International Market Place (IMP).

Dates are subject to change.

Ongoing - May 19 Miramar ScaffoldingMay 19 begins Production Piles (noise)May 19 - May 26 Shoring /sheet piles (Aqua Wave)May 21 IMP sign structure removalOngoing - May 21 Duke’s Lane plywood barricadeOngoing - June 2 Structural demoMay 29 - July 8 Shoring/sheet piles (WBC)

Happy Birthday!May 28: Samantha W. Arreza, Mylyn T. Dela Cruz, Edison C. Gajonera, Charlie Khan, Nichapat Klapchut, Sompong Lekdang, Helen Mackee, Melaia Nailiko, Rachan Pooltong, Darunee Srisuwan, Erin Stevens and Kelera Vusonatokalau.

May 29: Leilani J. Adap, Jenilyn Cruz, Margaret Hagan, Linda Y. Honma-Lacaran, Jane C. Inouye, Suthima Rotkari, Wannisa Srangmuang, Karnjana Sudjai, Tulia Tuiqilau, Eliseo Tumanguil, Monica K.K. Wong and Hyang Suk Yu.

May 30: Esmeralda L. Ancheta, Elenoa Batimala, Annalyn Besagar, Ethan J.K.M. Chang, Orlino H. Esmeralda, Mandy Zhao Fang, Anna Leah Gonzales, Piyaphong Kunritsong, Maaja Poluskina, Karalaini Veitaia.

May 31: Andrew Antolini, Lonnie A. Biddix, Wendy Brandon, Aukrit Buasri, Lolita Fernandez, Cresencio Fernando, Michael L. Galace, Anne Marie Kelley Brown, Armynia Peter, Robert M. Racelo, Akewat Rungthong, Bruce Alan Schneider, Moape Senikau and Agung Setiadi.

June 1: Joannie S Cruz, Patcharin Doungmusik, De-Xian Liu, Janel Paulino, Kok Fan Shiu, Mohammed Usman, Loata Valerusa and Josephine J. Villar.

June 2: Joenny T. Banez, Pureza Baptista, Asia Bi, Esther Clayton, Miriama Hicks, Wilson Mahele K. Kukahiko, Diana R. Lene, Fasan Phillip, Feroz Shah, Jennie M.W. Truong, Karen L. Villarmia and William Thomas Visser.

June 3: Maika K.O. Benedetti, John D. Caravalho, Guiyu Chen, Rosalinda Hilongo, Ji Qiao Liang, Karla McPherson, Oliva C Nieto, Reynold U. Pascua, Akanisi Retola, Henry Rodrigues Jr., Niramol Ruengdet, Rosalinda Soriano and Jiranee Wongtipakorn.

Employment OpportunitiesIf you are interested in a position listed below and meet the qualifications, please go to OUTRIGGER.COM and click on EMPLOYMENT at the bottom of the page. We only accept online applications for the open positions from internal candidates. If you have any questions, please call Chad Teramae at (808) 921-6989. Application deadline for the following positions is May 23, 2014.

Housekeeper I (PA) (Full-Time)

Must be able to lift and/or move 50 lbs and be able to read, write and speak the English language. Must also be able to work flexible days and shifts and have a strong service-oriented attitude. Experience in cleaning and servicing guest rooms/or public areas preferred.

Cook (Part-Time and On-Call)

High school diploma or equivalent required. A minimum of two years previous experience as a cook in the restaurant industry required, in the hospitality industry preferred. Ability to work in a team environment with previous customer service required. Ability to prepare all menu food items according to standard recipes also required. Must be able to lift and/or move heavy food products weighing up to 50 lbs and with the use of hand truck or cart, up to 200 lbs. Must be able to work any day and shift.

Waithelp (On-Call)

Responsible for the service of beverages and food in a timely manner resulting in guest satisfaction. Service to include but not limited to restaurant, bar, pool area and room service. Must have a friendly, positive and service-oriented attitude and ability to work any day and shift.

Guest Services Representative (Part-Time Temporary)

Must be able to speak, read and write in Japanese. A minimum of one year customer service and cashiering experience, preferably in the hospitality industry required. Must also have basic computer skills and ability to type 30 wpm. Must be a team player with excellent communication skills and ability to work any day and shift.

IMP Construction Update

Saturday BriefingPage 3

Calendar of significant events celebrated worldwide

Fiji

May 23 - 26Fiji National Triathlon Festival (Denarau)

http://www.fiji.travel/event/fiji-international-triathlon-festival

U.S.May 17Charity Walkhttp://www.charitywalkhawaii.org/

May 18Na Mele with Marlene Sai & FriendsWaikiki Beach Walkhttp://news.outrigger.com/na-mele-no-na-pua-sunday-showcase-concert-schedule/

May 23Mele Mei ConcertWaikiki Beach Walkhttp://www.melemei.com/

May 15-18ANR - Noosa International Food & Wine Festivalhttp://www.noosafoodandwine.com.au/

May 22 - 25ASP - Sanctuary Cove International Boat Show http://www.sanctuarycove.com/events/sanctuary-cove-international-boat-show

AustraliaMay 30 - June 9ATT - Cooly Rocks On Festival http://coolyrockson.mybigcommerce.com/

June 22 - 29AAB - Pacific 200 Power Boat Raceshttp://www.superboatsalon.

com/pacific200/

MauritiusMay 24XTERRA Mauritiushttp://www.get-muddy.com/

Givers of LifeBy Ashley Cabradilla

Mahalo to those who came out to our Outrigger Blood Drive on May 8 at Embassy Suites® - Waikiki Beach Walk®. With your help, we collected 16 pints of blood that will be used to treat life-threatening medical problems and potentially save 48 lives!

To those who were deferred, thank you for your effort. Please keep trying to give the gift of life; it not only blesses the receiver but the giver as well.

“You don’t need a special reason to give blood; you just need your own reason.” So, contact the Blood Bank of Hawaii at 845-9966 or visit http://www.bbh.org.

Taryn Wong, Jana Matsunaga and Jennifer Frias take time to give the most precious gift of all...life!

Moment of Aloha

Outrigger Guam Resort“My name is Capt. Steve Massara and I recently stayed at your hotel in Guam while I was escorting the Royal Thai Air Force back to Thailand. After nearly 16 days of traveling and flying at over ten locations, I arrived to find that I had mistakenly reserved the wrong night for myself and 16 RTAF members. Crossing the International Date Line multiple times greatly added to my confusion. Needless to say, your professional front desk staff Tina (Christina Panaguitan - Front Desk Host) ... was so helpful. She was completely able to rebook the RTAF reservation and saved face with my RTAF co-workers. I can’t thank her enough for her professionalism, patience and outstanding customer service! Please extend my kindest thanks to her and your team. Thank you; we look forward to staying with Outrigger in the future.”

Capt. Steven Massara

Bangkok, Thailand

Political Fundraiser By the OHHPAC Committee

If you have interest in the below fundraiser, please contact Kathy Foley at 921-6957 or [email protected]. Mahalo!

Senator Brian Taniguchi

Senate District 11

Mānoa, Makiki, Punchbowl

and Papakōlea

Saturday, May 17 • 5:30 p.m. - 7:30 p.m.

Mid-Pacific Institute Cafeteria

2445 Ka‘ala Street

Sen. Taniguchi

Saturday BriefingPage 4

Hawaiian Vow Renewals Open to Outrigger and

Affiliate GuestsBy Ethan Chang

Outrigger Waikiki on the Beach is pleased to extend an open invitation to our Outrigger and affiliate property guests to take part in our Oceanside Hawaiian Vow Renewal ceremony. For only $25, couples can experience this memorable exchange of love and commitment through our Vow Renewal ceremony. Due to limited availability, reservations are required by contacting me at [email protected]. A Hawaiian officiant conducts this non-denominational ceremony at 7:45 a.m. every Monday and Thursday on our lower Waikīkī beachside deck. Couples are welcomed with a traditional Hawaiian chant and honored with traditional and graceful hula, serenaded with Hawaiian song. Couples are blessed with a gentle sprinkling of seawater before reciting vows in the Hawaiian language. The ceremony concludes with the honi honi (Hawaiian kiss), a beautiful song performed with hula and a ceremony certificate. Friends and family are welcome to join as witness to this beautiful event.

TPP Congratulates Employee of the Month

By Udom Raheem

Congratulations to Khun Pakdee Kongrodpang (Nong), housekeeping clerk, who was voted Employee of the Month.

Khun Nong is a very hard worker, and we receive a lot of positive feedback about his excellent attitude and friendliness.

With more than seven years of experience in the housekeeping department, Nong has the skills to support his team and coordinates jobs for the front office team as well.

Not only an excellent housekeeping clerk, Khun Nong is often sought out after work to cut hair, having earned a reputation as a great hairdresser! Congratulations, Khun Nong!

Ivan and Kelly Paik renewed their vows on their 20th anniversary in 2011

Udom Raheem, human resources manager; Chao Treenawong, general

manager; Pakdee Kongrodpang; and Boonsord Songrod, executive housekeeper

Honoring our HeroesBy Ethan Chang

Every Memorial Day weekend, fragrant flowers and lei are placed on graves across our state honoring loved ones who have passed on. For years, school children and volunteers have sewn lei for the graves of our veterans at the Cemetery of the Pacific at Punchbowl, but this year may be different. Because of the early school year, the City and County of Honolulu will not be able to depend on the hundreds of lei schools normally provide for this honored tradition.

To aid in honoring our veterans, the Outrigger Waikiki on the Beach will be holding a special Lei Making Activity

with our guests and employees and donating all of the lei made. Please join us on Friday, May 23, from 8:30-10:30 a.m. in the upper lobby of the Outrigger Waikiki in this very special effort. We will also accept any lei donations.

Let’s put our Ke ‘Ano Wa‘a values into practice as we do the right thing, at the right time, for the right reason, with the right feeling (Kīnā‘ole), acting as a family (‘Ohana) by working together joyfully and teaching and sharing (A‘o) with our guests and fellow employees. This is a wonderful community service activity and a great way to showcase our Aloha.

Saturday BriefingPage 5

TPP Honors Earth DayBy Udom Raheem

Earth Day is celebrated annually on April 22, where events worldwide are held to demonstrate support for environmental protection. The Outrigger Phi Phi Island Resort and Spa (TPP) organized a cleanup and other environmental activities and invited our guests to take part!

Our first project began in the morning; we planted 200 mangrove trees in the mangrove forest around the resort. In the afternoon we cleaned the pathway to Loh Lana Bay and ended the very productive day by cleaning up the rubbish on the beach.

It was a wonderful way to give back to the Earth that gives so much to us every single day.

Right: Cleaning the pathway to Loh Lana Bay

Below: Planting mangrove trees

Bottom: Guests and hosts giving back to Mother Earth

Saturday BriefingPage 6

Our Kaua‘i ‘Ohana HonoredBy Marianne Thesken

The Kaua‘i Chapter of the Hawai‘i Lodging & Tourism Association held its 17th Annual Mālama Awards on April 25 at the Kaua‘i Marriot. This award provides lodging properties on Kaua‘i an opportunity to honor exceptional service by its employees. Nominees are recognized for outstanding and unusual service to the resort, guests and/or the community, and Outrigger was proud to celebrate and honor the following standouts:

Kirstie Bigno – Outstanding Lodging Employee of the Year

Kirstie does a great job of providing expertise in all areas of the front office. Whether reservations, night audit or front desk, she exemplifies Outrigger’s value of Kīnā‘ole…doing the right thing, in the right way at the right time in the right place, to the right person for the right reason with the right feeling, the first time. We can depend on Kirstie to provide our guests with all they need to experience a memorable vacation on Kaua‘i at Outrigger Kiahuna Plantation (KPR).

Rob Churney - Security Officer of the Year

Rob exemplifies Outrigger’s value of ‘ohana…family working together joyfully to attain our goals and aspirations. Rob is a very capable employee who is skilled to work all shifts around the clock. He is a team player and a valuable asset to Outrigger Kiahuna. We can always count on Rob to assist our guests with connectivity issues related to their electronic devices and computers.

Lapule Cummings – Front Office Person of the Year

Lapule consistently demonstrates Outrigger’s value of Aloha…treating others as we want to be treated –with love, compassion and dignity. She consistently strives to ensure our guests have an unforgettable vacation at Outrigger Kiahuna. From check-in to checkout, our guests receive quality care and service from Lapule.

Ed Desamparado – Maintenance Person of the YearEd exerts super-human effort to ensure the maintenance of our units is of the highest level. Ed has honed his skills in electronics, carpentry and stonework in order to master repairs throughout our units. He is meticulous in his execution and willing to take on any challenge to the point of reading 4-inch-thick manuals while at home, so he can tackle the problem the next day.

Chester Geronimo – Maintenance Person of the YearChester is a perfect example of a strong, steady and silently effective employee. His quiet demeanor takes nothing away from his efficiency in getting the job done. With Chester, there is no wasted time or wasted effort. Put Chester on the job and it gets done. He takes on tasks as they come without regard for praise. In fact, this honor and singing his praises will likely embarrass him since he sees it as simply doing his job.

Mark Godoy – Housekeeper of the YearRecent changes in our housekeeping operations mandated a significant change in Mark’s job description. He accepted the changes without question and exceled in his performance. He not only remained positive throughout adjusting to the changes, he also encouraged the same from his teammates. Due in large part to his ability to move forward with a great attitude, our housekeeping operations did not “skip a beat” during the transition.

Gino Jarquio – Housekeeper of the YearGino meets all of the criteria to be a super star employee. He represents Outrigger’s value of A‘o…to learn and share. Treating co-workers and supervisors with respect, Gino always has a positive attitude and gets along well with everyone. He is a very talented, versatile employee who is able to perform all of the tasks in the housekeeping department. He is meticulous in making sure each job is done the right way every single time.

KPR ‘ohana - Front: Donna King. Back: Gino Jarquio, Tim Blum, Rob Churney,

Gana Maheshwaran, Kirstie Bigno, Lapule Cummings and Chris Gampon

WBR and LNR ‘ohana - Front: Chester Geronimo, Mark Godoy and Ed

Desamparado. Back: Robert Racelo and Gregg Enright

Saturday BriefingPage 7

Celebrating Paddles 3 and 4By Shari Tachibana and Luana Maitland

FBW Honors Arbor DayOn May 6 and 7, the Wyndham Waikiki Beach Walk (FBW) staff came together for another annual visit to Waikiki Elementary School to celebrate our Ke ‘Ano Wa‘a Paddles 3 and 4, “What We Do” and “Why We Do It” in conjunction with Arbor Day. Arbor Day is a holiday in which individuals and groups are encouraged to plant and care for trees. Our day started with an awesome welcome from Vice Principal Ryan Kusuda, his staff and students. Wyndham, with the cooperation of another organization, donated grass that was needed around their new playground and around the flagpole areas helping to keep dirt and debris from going into classrooms. All of the Wyndham staff assisted in cutting the grass into small plugs, placing new topsoil on the 62’ x 6’ areas and planting and fertilizing. The school also needed a fresh coat of paint, including the driveway, sidewalks and poles throughout the campus and finally, the doors leading into the cafeteria. On both days, the weather was a bit muggy and voggy, but we remained positive and enthusiastic. We completed our day with lunch at Pākī Park and an enjoyable team building activity. All in all, we had a great day of camaraderie, accountability, accomplishment and most of all, FUN!

Paddles 3 and 4 >> 8 & 9

Saturday BriefingPage 8

Paddles 3 and 4 ... << From 7

ORF’s Flavors of the Reef

Flavors of the Reef held on Wednesday, May 14, kicks off our Ke ‘Ano Wa‘a paddles “Who We Are” and “Where We Come From.”

This Outrigger Reef on the Beach (ORF) annual event began back in 2004 and was created to spotlight the many cultures of our employees. The day began with cultural crafts: Japanese origami, Samoan T-leaf anklets, Polynesian tattoos and Chinese dragon mask coloring; followed by the traditional food fare: Chinese gao and juk; Okinawan potato haupia crunch; Japanese somen noodles and edamame rice; Filipino casava (a popular Filipino dessert), pansit noodles and vegetable and banana lumpia; Hawaiian kalua pig and cabbage; and to cool things down, chilled pineapple and coconut juice.

The highlight is always the Employee Talent Show. A medley of song and dance from around the world was performed for our guests. Talents included b-boying by Freaky Tiki’s and hula by Serenity Spa, Kahoaka Meheula-Solomon from Events & Activities and Bruce Tauanuu from the maintenance department. Housekeeping represented with a Filipino dance called “Pandango Sa Ilaw” performed by Sonia Damaso, Elizabeth Aquinaldo, Agnes Bactad, Eileen Rosaro and Angie Padua; a Chinese folk dance performed by Monica Wong; and a Korean love song sung by Kay An, Chu Ja Oh and Tae Ok Koo. Adding to the talent was Sami Ramos and her brother Austin from The Christmas Store who sang “You Make Me Say and Mele Kalikimaka” and John Cannizzaro from Wyndham who sang his rendition of “Kawailehua‘a‘alakahonua.”

Filipino dancers Brigitte Sewdat, Agnes Bactad, Eileen Rosaro, Angelita Padua, Sonia Damaso

and Elizabeth Aguinaldo

Monica Wong hosts the Chinese dragon mask coloring activity

Myra Koboyama, Mei Kaji and Yuiko Ide host the Japanese

origami craft

Teddy Naputo from Kani Ka Pila Grille

Saturday BriefingPage 9

Paddles 3 and 4 ... << From 8

Always a favorite...food samples!

Singing a Korean love song are Tae Ok Koo, Chu Ja Oh and Kay An

Violeta Robles, who works the swing

shift, came to enjoy the festivities and Ester Angeles from RBW made lumpia

for guests and ‘ohana to enjoy

Flavors of the Reef is a big draw!

Arleen Agpaoa from Serenity Spa and her sister Wilma

LA Malone and John Cannizzaro from FBW

Saturday BriefingPage 10

‘The Sharing Economy’ ... << From 1

Airbnb’s co-founder and CEO Brian Chesky

travelers. A vice-president of The Ritz-Carlton group recently claimed she had not even heard of Airbnb. And Airbnb itself agrees, arguing that it does not displace existing lodging but is creating new demand. ‘I’m optimistic that there isn’t going to be a war’ with hotels,” said Brian Chesky, its co-founder and CEO, in January.

The numbers tell us that demand for the sharing economy is growing like gangbusters. Founded in August 2008 and based in San Francisco, Airbnb, Inc. has been funded by a number of the Bay Area’s top venture capital firms. Last month, it closed a $475 million round of financing with San Francisco’s TPG Growth, which gives Airbnb a book value of $10 billion. That’s more than the value of many major hotel chains, including Hyatt and Wyndham Worldwide! Airbnb has offices around the globe, in cities such as London, Copenhagen, Paris, Berlin, Hamburg,

Milan, Barcelona, Moscow, São Paulo, Sidney and Singapore.

And, if one looks at the actual number of rooms booked through Airbnb, one quickly finds it is already a major player in many destinations, including Honolulu. Wikipedia’s Airbnb page claims it has over 500,000 listings in 33,000 cities and 192 countries. With 112 percent growth in guest use during 2013, blogger Ken Yeung estimates someone was checking into an Airbnb listing every two seconds in the peak weeks of July and August.

Advances in technology have quickly disrupted traditional business models in many sectors of the economy, including the visitor industry, and we now see further changes coming courtesy of companies like UBER and Airbnb. Their apps effectively cut out the middleman and allow consumers to negotiate directly with sellers.

Predictably, those who have vested interests in traditional business models are actively resisting the change – despite Chesky’s belief that there won’t be a “war.” Taxi operators say that UBER drivers need to be subject to the same regulations and licensing requirements that apply to regular cabs. City and state authorities want accommodations offered through Airbnb to be subject to licensing and zoning rules, health and safety regulations, and of course the tax laws. Many traditional hotel operators say that Airbnb should be required to comply with the many regulations and taxes that they must deal with.

Right now we are in a state of flux, and the end of this story is not yet written. Things are certainly moving quickly, however, and we’ll look more deeply into the rapidly changing world of booking hotel rooms in future editions of Saturday Briefing. In the meantime, consider these thought-provoking statements:

Bob Dylan “On The Cover Of The Rolling Stone”

Bob Dylan:“Come gather ’round people

Wherever you roamAnd admit that the waters

Around you have grownAnd accept it that soon

You’ll be drenched to the boneIf your time to you is worth savin’

Then you better start swimmin’ or you’ll sink like a stone

For the times they are a-changin’”

Charles Darwin: “It is not the

strongest or the most

intelligent who will survive but those who can best manage

change.”