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A mobile app that drives healthier behaviors. Members of each GENERATION MOBILE APP TECHNOLOGY ATTRACTS A DIVERSE POPULATION 81% of app users are at risk for inadequate servings of FRUITS and VEGETABLES PHYSICAL ACTIVITY 60% of app users are at risk for inadequate levels of And members of all RISK types Millennials Generation X Baby Boomers EASY ACCESS LEADS MEMBERS TO RETURN average log ins per month 11 or more Newsfeed interactions per month 5 checked into their gym 38% Our mobile app users return 2X as often as website users and have HIGH LEVELS OF PARTICIPATION in program activities. THE RESULT LINKS TO HIGHER ENGAGEMENT LOWER-engaged members become HIGHER-engaged. 46% of members* began tracking their physical activity after their first mobile app log in. Learn more about Vitality's mobile app and other engagement strategies by visiting VitalityGroup.com Data was evaluated around the release of our new mobile app for members who were registered with our program for one year prior and one year following the release date. The analysis shows an association of varying engagement levels based on mobile app usage. It is not causal. Vitality Today™ mobile app. Our mobile app technology attracts members of diverse ages and risk types as well as across ALL INDUSTRIES. Mobile application utilization is associated with INCREASES in PHYSICAL and OVERALL HEALTH ACTIVITIES LOWER-ENGAGED MEMBERS REACHED A HIGHER ENGAGEMENT LEVEL AFTER APP DOWNLOAD (Silver, Gold or Platinum Status) (Bronze Status) 100% 31% 21% 48% * Members who were registered on the Vitality website and were participating in the program but were not earning points for physical activity.

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Page 1: A mobile app that drives healthier behaviors. · are at risk for inadequate servings of FRUITS and VEGETABLES PHYSICAL ACTIVITY 60 % of app users are at risk for inadequate levels

A mobile app that drives healthier behaviors.

Members of eachGENERATION

MOBILE APP TECHNOLOGY ATTRACTS A DIVERSE POPULATION

81% of app users are at risk forinadequate servings of

FRUITS and

VEGETABLESPHYSICALACTIVITY

60% of app users are at risk for inadequate levels of

And members of all RISK types

Millennials

Generation X

Baby Boomers

EASY ACCESS LEADS MEMBERS TO RETURN

average log ins per month

11 or more Newsfeed interactionsper month

5 checked into their gym

38%

Our mobile app users return 2X as often as website users and have HIGH LEVELS OF PARTICIPATION in program activities.

THE RESULT LINKS TO HIGHER ENGAGEMENT

LOWER-engaged members become HIGHER-engaged.

46% of members* began tracking their physical activity after their first mobile app log in.

Learn more about Vitality's mobile app and other engagement strategies by visiting VitalityGroup.comData was evaluated around the release of our new mobile app for members who were registered with our program for one year prior and one year following the release date.

The analysis shows an association of varying engagement levels based on mobile app usage. It is not causal.

Vitality Today™mobile app.

Our mobile app technology attracts members of diverse ages and risk types as well as across ALL INDUSTRIES.

Mobile application utilization is associated with INCREASES in PHYSICAL and OVERALL HEALTH ACTIVITIES

LOWER-ENGAGEDMEMBERS

REACHED A HIGHERENGAGEMENT LEVEL

AFTER APP DOWNLOAD(Silver, Gold or Platinum Status)

(Bronze Status)

100%

31%21%

48%

* Members who were registered on the Vitality website and were participating in the program but were not earning points for physical activity.

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