a mobile day in the life - admonsters ops mobile keynote
DESCRIPTION
An hour by hour look at how consumers use mobile devices, it spans the bedroom, living room and kitchen, office, grocery store, bar, restaurants, and more. It's a device for shopping, gaming, fashion, photography, and occasionally even getting things done. Apps and technologies featured include Instagram, Draw Something, Foursquare, Highlight, Nike Fuelband, GetGlue, and Localmind.TRANSCRIPT
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2
It’s my job to try a rangeof mobile devices, but I’ll stick with
mobile phones here
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3
19461st mobile phone call
Via AT&T : “June 17, 1946: A driver inSt. Louis, Mo., pulled out a handset
from under his car’s dashboard, placed a phone call and made history.It was the first mobile telephone call.”
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4
1970s-80s
car phone
Since 1946, we’ve gone throughfour eras of mobile telephony, starting
with the age of the car phone…
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5
1980-1990s
cordless phone
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6
1990s-2000s
cellphone
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7
mid 2000s-today
smartphone
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8
?So after car phones, cordless phones,
cellphones, and smartphones,what comes next?
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9
2012-
megaphone
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http://www.mgelectronics.com/productlisting.cfm?categoryid=10
2012-
MEGAphone
It’s the device that’s always a part ofyour life, knowing what you want
before you want it.
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11
whythis
matters:
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1. you’re living in the age of
the megaphone
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2. this decade,BILLIONS of
consumers will have
MEGAphones
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3. MEGAphonesplay a role in every of
our day
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4. it’s time to a m p l i f yeverything
you do(starting… now)
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INFOOVERLOAD
AHEAD
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http:/bit.ly/admonstersdb
Wash down with a pint of Guinness
Do not operateheavy machinerywhile clicking
Links to all apps in this deckappear in the Appendix.
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24 hoursin
The Age of theMEGAphone
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2020www.360i.com Proprietary & Confidential
4am Day 2
4am
It begins 4am the following day.I’m outside a restaurant with my friend
Sven Banana, some pie, and a funky t-shirt.
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2121www.360i.com Proprietary & Confidential
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4am Day 1: Sleep Science
4am
24 hours earlier, I’m fast asleep,listening to positive motivationalmessages from Sleep Science.
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5am
I’ve got my Nike+ FuelBandto keep track of all my physical activity
(and hoping there are no pointsdeducted for snoring)
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6am: Lark
6am
With my Lark wristband connectingvia bluetooth, it silently wakes meand coaches me for better sleep
habits. I can dream, right?
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Here’s what one night’s sleeprecord looks like.
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Here’s what one night’s sleeprecord looks like
after taking NyQuil.
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7am: FitBit, FitFu
7am
It’s time to work out, using FitFu.Accessing the accelerometer, it tracks
the repetitions of my crunches.
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m
8am
When it’s time to get dressed,I use Go Try It On to ask people
which shirt I should wear.
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There’s a clear winner – outfit #1.And the comments are both
helpful and enthusiastic.
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9amI need to run an errand before work, so I stop by
convenience store Duane Reade, paying with NFC (near field communication)
thanks to Google Wallet on the Galaxy Nexus.
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10amI then get to work and prime creative
sparks with Draw Something.I think my picture’s okay, but I gotstumped by Sidra. What IS that?
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11am11amAt 11, I take photos of things I love,
such as mini Sad Keanu, and add them to Pinterest
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12pm I’m getting hungry by noon,so I go to sandwich shop Alidoro,
and check in on Foursquare
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1pm
By 1, I need to digest, so I playLife is Crime, dealing drugs and
bumping off other players in TriBeCa
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2pm
At 2, I’m doing some self-improvement, studying Spanish on
Brainscape’s mobile app.
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3pm
Taking a break, I turn to TaskRabbit,a useful site for finding people to do
odd jobs for you.
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I post my task – delivering SprinklesCupcakes, and then scan my creditCard via the phone’s lens to make
a payment.
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I get my cupcakes in a flash.MMMMM.
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4pm
At 4, I hit up a brainstorm at workand Instagram the hell out of it.
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5pm
At 5, I join a friend at Crosby St Hotel,the first Manhattan bar to accept TabbedOut,
an app that lets you pay your tabright from your phone.
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6pm
It’s 6, and time to figure out dinner.I turn to Kraft’s iFood Assistant for
recipe ideas, the GroceryIQgrocery list app from coupons.com,and Checkpoints to get more deals.
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I also pick up some wine.
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7pm
Time to make dinner.I went with my own recipe:
Mac & Cheese & Philly Cream Cheese
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8pm
Yum.
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During dinner, I use Snooth’simage recognition technology to
identify my wine’s label and bringup reviews about the bottle.
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I also use MealSnap, which lets youtake photos of what you eat and
it calculates the calories.It doesn’t always work.
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9pm
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*Please drink responsibly
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As I relax and watch TV,I love stickers, so I useGetGlue to earn some.
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10pmIt’s time to go out for the night, and
I use Fashism for feedback.I also go on to boost the ratings of
some of the app’s more unlikely users.
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Apparently my ThinkGeek PersonalSoundtrack shirt with a working speaker
didn’t get the highest marks.Ninjacat was sweet though.
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10pm: (figure out plans) Localmind, ChaCha – note Google Deals, ask about Pommes Frites
11pm
At 11, I explore options fora late-night snack. I repeatedlyask Localmind users for ideas,
but I don’t get any help.
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Pommes Frites
Pommes Frites
Pommes Frites
12am
I head out, using the LevelUp appto find deals neaby. Through the app,
I pay using a QR code displayedon my phone.
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I went for the organic black truffle mayo.
Yum.
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1am
Sven Banana
At 1am, I use Highlight to see if anypeople I know are nearby.
Sven Banana, with whom I share a Facebook friend, is close.
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2am
We use Yelp to find a place openfor dessert. Sadly, while Bubby’s is
great, it’s not good for bananas.
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ANYTHINGbut the
banana cream!
3am
He’s a good sport though,waiting outside while I order the pie.
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4am
Here we are, back at the beginning.It’s 4am, and Sven and I are
happily enjoying our pie.
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mmmmm…chocolate
peanut butter!
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And yet he hadto get the
banana cream.Unhighlighting.
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whoa!
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the age of the MEGAphoneis here
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a m p l i f y everything you do
(starting… now)
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http:/bit.ly/ admonstersdb
Facebook, you can buy this URL for $1 billion
Share with any admonsters living under your bed
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appendix:links fromthe talk
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Links: Sleeping / Getting Ready
• 4am: Sleep Science
• 5am: Nike Fuelband
• 6am: Lark
• 7am: FitFu
• 8am: Go Try It On
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Links: The 9-5 Workday
• 9am: Google Wallet
• 10am: Draw Something
• 11am: Pinterest (Sad Keanu Sightings pinboard; get Sad Keanu at Shapeways)
• 12pm: Foursquare
• 1pm: Life is Crime (see also Traveler’s Quest and Dokobots)
• 2pm: Brainscape
• 3pm: TaskRabbit
• 4pm: Instagr.am
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Links: Drinks, Dinner, Unwinding, and Going Out
• 5pm: TabbedOut
• 6pm: Kraft iFood Assistant, Coupons.com’s GroceryIQ, CheckPoints
• 7pm: (dinner break)
• 8pm: Snooth, MealSnap
• 9pm: GetGlue (see also Shazam, IntoNow, Viggle)
• 10pm: Fashism, Pose
• 11pm: Localmind
• 12am: Level Up
• 1am: Highlight
• 2am: Yelp
• 3am: FoodSpotting