a more effective social media presence: strategic planning and project management (part 2)

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  1. 1. A More Effective Social Media Presence Part 2: Execution and Maintenance
  2. 2. You want me to manage what now? http://www.flickr.com/photos/thefangmonster/5037603972/
  3. 3. Oh great, just one MORE thing http://www.flickr.com/photos/volkoff/3089127951/
  4. 4. Stand back. We got this. http://www.flickr.com/photos/lorenkerns/8815509221/
  5. 5. Last time you learned how to Make use of strategic planning and project management methods to set up (or fix up) your librarys social media presence; Define success for your social media presence and demonstrate that your efforts are having the effect you desire.
  6. 6. Today you will learn how to Craft a Facebook page and Twitter account that will represent your library online; Save time and energy by updating multiple services at the same time; Build responsive and usable service points; Build community through marketing and advertising on the social web.
  7. 7. But perhaps you have something else in mind http://www.flickr.com/photos/mkhmarketing/8468788107/
  8. 8. The Triforce of Social Media Awesomeness Long Form Communication Short Form Communication Social Connection
  9. 9. The most important thing: KEEP IT USER-CENTRIC http://xkcd.com/773/
  10. 10. Lets Interact! Which of the following social media services does your library already have? Just a blog Just a Facebook Page Just a Twitter account Blog and Facebook Blog and Twitter Facebook and Twitter All three None of them
  11. 11. BLOGS http://www.flickr.com/photos/notionscapital/2738957753/
  12. 12. FACEBOOK http://www.flickr.com/photos/33427694@N07/5053932776
  13. 13. The personal Profile: public view
  14. 14. The personal Profile: friend view
  15. 15. The organizational Page: public view
  16. 16. The organizational Page: admin view
  17. 17. TWITTER http://www.flickr.com/photos/32931740@N06/3939487692
  18. 18. Tweet and ReTweet were sitting on a fence http://www.flickr.com/photos/72704778@N00/3944955984
  19. 19. The Triforce of Social Media Awesomeness Long Form Communication Short Form Communication Social Connection RSS Graffiti Facebook App Twitter Tools Wordpress Plugin
  20. 20. The Triforce Whatever of Social Media Awesomeness Long Form Communication Short Form Communication Social Connection
  21. 21. Spread the love, but dont bore them http://www.flickr.com/photos/epsos/6180907719/
  22. 22. ANALYTICS http://www.flickr.com/photos/stevenharris/4775722590/
  23. 23. Blogs
  24. 24. Most popular content by Pageviews
  25. 25. Referral Traffic
  26. 26. Facebook Insights
  27. 27. Twitter Analytics & Tools https://ads.twitter.com/
  28. 28. Finding the pattern of popularity
  29. 29. Pause for Questions http://www.flickr.com/photos/annieroi/4421442720/
  30. 30. TIPS FOR A CHAMPION SOCIAL MEDIA SERVICE http://www.flickr.com/photos/tudor/2540560110
  31. 31. Post! http://www.flickr.com/photos/pgoyette/94520623
  32. 32. Make Posts Actionable, Engaging, Relevant http://www.flickr.com/photos/johncarleton/5392197282
  33. 33. Include Visuals http://www.flickr.com/photos/juhansonin/4734829999
  34. 34. TINY PUPPY
  35. 35. http://www.flickr.com/photos/32933171@N04/5106814832
  36. 36. Consider Formality and Tone http://www.flickr.com/photos/51629707@N00/4726244674
  37. 37. http://blog.hubspot.com/blog/tabid/6307/bid/33488/14-Funny-Brands-You-Can-t-Help-But-Follow-in-Social-Media.aspx
  38. 38. Keep an Eye Out http://www.flickr.com/photos/learnscope/3340388003
  39. 39. Division of Labor http://www.flickr.com/photos/madth3/2627375549
  40. 40. Scheduling Content
  41. 41. Comment Handling http://www.flickr.com/photos/timmy2s/6621795613
  42. 42. Holla Back http://www.flickr.com/photos/grongar/3322185101
  43. 43. Response Timeframe http://www.flickr.com/photos/coba/10966576
  44. 44. But Not Like This
  45. 45. Comment Removal http://www.flickr.com/photos/cycle60/52584263
  46. 46. http://www.flickr.com/photos/mikeblogs/3020966268
  47. 47. http://www.flickr.com/photos/epsos/8270256961
  48. 48. Trolls & Mean People http://www.flickr.com/photos/cycle60/52584263
  49. 49. Mild Offensiveness or Challenges are Not Delete-Worthy Offenses
  50. 50. http://www.flickr.com/photos/newtown_grafitti/6219961958
  51. 51. Lets Interact! Please type your answer into the chat! Do you have a social media policy for patrons?
  52. 52. http://socialmediagovernance.com/policies.php
  53. 53. Marketing http://www.flickr.com/photos/51035749109@N01/5133070639
  54. 54. Role Models http://www.flickr.com/photos/monsieurlam/2400229570 New York Public Library The Library of Congress Columbus Metropolitan Public Seattle Public Library Multomah County Library Topeka & Shawnee County Public Smithsonian Libraries American University Library University of Kansas Libraries North Carolina State University Libraries
  55. 55. Thanks! Any questions? Sarah Steiner http://www.sarahksteiner.com/ Cliff Landis http://clifflandis.net/ See presentation notes at: http://www.slideshare.net/ALATechSource/ hhttp://www.flickr.com/photos/erinamelia/4864096689

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