a more effective social media presence: strategic planning and project management

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  • 1.A More EffectiveSocial Media PresenceStrategic Planning and Project Management

2. What is Social Media? http://www.flickr.com/photos/kexino/6336663225/ 3. AssessmentInterpretationScheduling Strategic Project PlanningManagement SettingRequirementsDirection Communication 4. The Strategic Planning Part http://www.flickr.com/photos/bruceberrien/344846593/ 5. LETS INTERACT!Does your library have a plan or strategy forsocial media?a. Yes, we have a formal plan.b. Yes, we have an informal plan.c. One person manages all our social media, so we dont need a plan.d. Nope, we dont have a plan. 6. Why Should I Plan for Social Media? http://www.flickr.com/photos/robertcopithorne/1474378048/ 7. Pre-Assessmenthttp://www.flickr.com/photos/foxtongue/84586041/ 8. Choose a Target Population http://www.flickr.com/photos/archeon/1454278130/ 9. Surveys or Interviews http://www.flickr.com/photos/thebees/4982556761/ 10. Focus Groupshttp://www.flickr.com/photos/gl_ukraine/6096333043/in/photostream/ 11. Observation Studies http://www.flickr.com/photos/mike9alive/402825018/ 12. What Should I Ask? Which social media platforms doyou use most often? Which do you use for school/research/ choosing what toread/etc? Which would you consider using forschool/ research/ choosing what toread/etc? Would you connect with the libraryon any of your social mediaplatforms? Which? (Dont feel shyabout naming some for them.) What would motivate you toconnect with the library via socialmedia? Games? Contests? Currentinformation? All of the above?http://www.flickr.com/photos/kristiand/3223044657/ 13. LETS INTERACT! Have you done any innovative assessments at your library, or have you found a particularassessment technique very useful? Tell us aboutit in the chat area. 14. Data Interpretation http://www.flickr.com/photos/jdhancock/4617759902/ 15. Retreats http://www.flickr.com/photos/igalko/6345215839/ 16. Magic Button 17. Card Sorting http://www.flickr.com/photos/cannedtuna/1423599488/ 18. Biases Confirmation bias Illusory correlation Sunk cost bias Recency effect Curse of knowledge Information bias Negativity biashttp://www.flickr.com/photos/pinksherbet/4854560448/ 19. Direction Setting http://www.flickr.com/photos/yourdon/5497911567/ 20. http://www.columbuslibrary.org/sites/columbuslibrary.org/files/CML-StratPlan2011.pdf 21. Parts of a Strategic Plan Goal Initiative Action Item Measure Accountability 22. GOAL: Engage and inform freshmen of relevantlibrary services and collections through social media. Initiative: Choose social media platforms to disseminate relevant information to incoming freshmen. Action Item: Create a plan for outreach to freshmen. (Listresponsible party, due date) Initiative: Engage freshman leaders. Action Item: Create a short list of group leaders. Action Item: Interview group leaders to determine whatcontent might be popular and what incentives the librarycould provide to encourage interaction.Measures 23. The Project Management Part http://www.flickr.com/photos/bruceberrien/344846593/ 24. Communicationhttp://www.flickr.com/photos/richevenhouse/5027240951/ 25. LETS INTERACT! How many of you have a naysayer at yourlibrary? Yes No I fail to see how this poll question will have anyrelevance to the future of librarianship, since thisquestion is probably just a fad, and especiallyconsidering how much Im already being asked todo every day, how can I ever be expected toanswer this question too?!?! 26. Communication Communicationhttp://www.flickr.com/photos/richevenhouse/5027240951/http://www.flickr.com/photos/richevenhouse/5027240951/ 27. Processes1. Awesome idea!2. Review and approval of idea3. Stakeholders meetings4. Development & Beta Testing5. Production (& Celebration!)6. Maintenance Cyclehttp://www.flickr.com/photos/21218849@N03/2826529899 28. The Requirements Document (1)Document Modification HistoryProject Description Service Need Project Purpose & Scope Technical Challenges / Issues Timeline http://www.flickr.com/photos/auntiep/4310267/ 29. The Requirements Document (2)RequirementsFunctional RequirementsTechnical RequirementsPolicy RequirementsAccessibility RequirementsConstraintsTime ConstraintsCost ConstraintsScope Constraints http://www.flickr.com/photos/auntiep/4310267/ 30. The Requirements Document (3)Communication PlanDocumentation Administrative Documentation Technical Documentation End-User DocumentationReferences and Related DocumentsExample!http://www.flickr.com/photos/auntiep/4310267/ 31. LETS INTERACT! In a few sentences, tell us how your libraryprocesses and tracks requests for new socialmedia tools/features. 32. Scheduling:Development & Production http://www.flickr.com/photos/bcostin/460807520/ 33. Scheduling:Maintenance http://www.flickr.com/photos/dasqfamily/377560 34. And back to Assessment http://www.flickr.com/photos/aussiegall/286709039/ 35. Shameless Plug! 36. Cliff Landis, Georgia StateUniversityclifflandis@gsu.edu Sarah Steiner, GeorgiaState University ssteiner@gsu.eduhttp://www.flickr.com/photos/darwinbell/2602728681/

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