A More Effective Social Media Presence

Strategic Planning and Project Management

What is Social Media?

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Strategic Planning

Project Management

Requirements

SchedulingInterpretation

Setting Direction

Assessment

Communication

The Strategic Planning Part

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LET’S INTERACT!

Does your library have a plan or strategy for social media?

a. Yes, we have a formal plan. b. Yes, we have an informal plan. c. One person manages all our social media, so

we don’t need a plan.d. Nope, we don’t have a plan.

Why Should I Plan for Social Media?

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Pre-Assessment

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Choose a Target Population

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Surveys or Interviews

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Focus Groups

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Observation Studies

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What Should I Ask?• Which social media platforms do you

use most often?• Which do you use for school/ research/

choosing what to read/etc?• Which would you consider using for

school/ research/ choosing what to read/etc?

• Would you connect with the library on any of your social media platforms? Which? (Don’t feel shy about naming some for them.)

• What would motivate you to connect with the library via social media? Games? Contests? Current information? All of the above? http://www.flickr.com/photos/kristiand/3223044657/

LET’S INTERACT!

Have you done any innovative assessments at your library, or have you found a particular

assessment technique very useful? Tell us about it in the chat area.

Data Interpretation

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Retreats

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Magic Button

Card Sorting

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Biases

• Confirmation bias• Illusory correlation• Sunk cost bias• Recency effect• Curse of knowledge• Information bias• Negativity bias

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Direction Setting

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http://www.columbuslibrary.org/sites/columbuslibrary.org/files/CML-StratPlan2011.pdf

Parts of a Strategic Plan

• Goal– Initiative• Action Item

– Measure

• Accountability

GOAL: Engage and inform freshmen of relevant library services and collections through social media.• Initiative: Choose social media platforms to

disseminate relevant information to incoming freshmen.– Action Item: Create a plan for outreach to freshmen.

(List responsible party, due date)• Initiative: Engage freshman leaders.– Action Item: Create a short list of group leaders.– Action Item: Interview group leaders to determine what

content might be popular and what incentives the library could provide to encourage interaction.

Measures

The Project Management Part

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Communication

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LET’S INTERACT!

• How many of you have a “naysayer” at your library?– Yes– No– I fail to see how this poll question will have any

relevance to the future of librarianship, since this question is probably just a fad, and especially considering how much I’m already being asked to do every day, how can I ever be expected to answer this question too?!?!

Communication

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Communication

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Processes

1. Awesome idea!2. Review and approval of

idea3. Stakeholders meetings4. Development & Beta

Testing5. Production (&

Celebration!)6. Maintenance Cycle

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The Requirements Document (1)

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•Document Modification History•Project Description• Service Need• Project Purpose & Scope• Technical Challenges / Issues• Timeline

The Requirements Document (2)

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•Requirements• Functional Requirements• Technical Requirements• Policy Requirements• Accessibility Requirements•Constraints• Time Constraints• Cost Constraints• Scope Constraints

The Requirements Document (3)

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•Communication Plan•Documentation• Administrative Documentation• Technical Documentation• End-User Documentation•References and Related Documents

•Example!

LET’S INTERACT!

• In a few sentences, tell us how your library processes and tracks requests for new social media tools/features.

Scheduling: Development & Production

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Scheduling: Maintenance

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And back to Assessment…

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Shameless Plug!

Cliff Landis, Georgia State University

clifflandis@gsu.edu

Sarah Steiner, Georgia State University

ssteiner@gsu.edu http://www.flickr.com/photos/darwinbell/2602728681/