a n n e x u r e info

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Annexure: 2

Problem Identification Report (End of Second Week of Joining)

Name: Omar Mustafa Khan

Organization: Managineers Educational Services

Major Clients of the Firm: IDFC , Pantaloons, etc

Major Products of the Firm: ADD-Emp

Major Competitors of the Firm: eLitmus , Amcat

Functional Area of Training: Marketing Intern

Department Assigned: Marketing and Sales

Office Location (HO/ Regional/ Branch): Lucknow

Statement on the Managerial Decision Problems Noticed (about 250)

The best way to become acquainted with managerial economics is to come face

to face with real-world decision-making problems. There is a problem in

pricing the product according to the market environment.There are products

which are providing educational services in a varied prices, so to compete with

them , we have to quote price near to them and in such a way that customer

gets the value of product and as well as cost of product get extracted from it.

One more challenge is a market entry, As Managineers educational services is

a start-up company and have to develop their product in keeping with

considerations of current competitors ,market environment and to check whether the market is expandable or not. There are few more decisions

problem has been faced, where and when they must enter into the markets?

What should be done to reach large no.of customers? How to provide a

product to customer with value and benefits? In collecting information for the

company, there has to be a some limit somewhere; one cannot definitely

decide using inadequate and incorrect information. At the same time, one can

not keep on accumulating information for the sake of greatest clarity and lose

time in the bargain. Some calculated risks must be taken where complete data

can not be collected accurately



Environmental Scanning of the Industry (about 250 words):

First of all, Political factors refer to the stability of the political environment and the

attitudes of political parties or movements. This may manifest in government

influence on tax policies, or government involvement in trading agreements. Political

factors are inevitably entwined with Legal factors but in Managineers educational

services ,there are less impose of government restrictions.

Economic factors include level of employment ,salary distribution, growth rates in

economy, and cost of product are also being considered. These may vary from place

to place. Managineers are working thoroughly to get it done in a better way to

remove all those glitches which are affecting them.

Socio-cultural factors represent the culture of the society that an organization

operates within. They may include demographics, age distribution, population

growth rates, level of education, distribution of wealth and social classes, living

conditions and lifestyle.

Technological factors refer to the rate of new inventions and development, changes

in information technology, but it should also include materials development and new

methods of manufacture, distribution and logistics.Managineers are focusing to

develop new kind of online portal for students ,so that they can get the overall

performance through it with the help of psychological assessment.

Legal factors such as national employment laws, international trade regulations and

restrictions, monopolies and mergers’ rules, and consumer protection. As

Managineers are start-up firm which has minimal legal factors affecting them .

Environmental Impacts such as company’s internal and external environment ,

which are affecting them to compete with their rivals and help them to set high

standards for the consumers.

SWOT Analysis of the Firm (about 250 words):

Strengths

Excellent sales staff with strong knowledge of existing products

Good relationship with customers

Good internal communications

Good working environments

Friendly colleagues



Successful marketing strategies

Reputation for innovation

Weaknesses:

Cash flow problems

Insufficient resources

High in risk

Low in profit

Inexperienced business

Opportunities:

Product on the market are not as reliable or are more expensive

Market is not saturated in the field of employability test and educational tool

Can provide high standard assements in a low price

Threats:

Competitors have a similar product

Competitors could lower the price

Competitors like elitmus and amcat are a major threat as they are the leading

assessment program .

Daily Activity Report for second Week:

Day 1 : Came to know about new product i.e Add-ED which are providing psychological

assessment for students of school . Developed a powerpoint to do pitching among the school

officials

Day 2 : Gathered more information related to the product and enlisted the schools of

faizabad where i needed to pitch the product

Day 3 : Went to faizabad and search for the schools and tried to get the meeting appointments



Day 4 : Got the appointments from 4 schools : KT public school,HCJ Academy, Udaya

Public School and Awadh International school.

Day 5 : Went to each schools and met with officials and I demonstrated details about the

product, Among them 2 schools have impressed with my skills and product description. They

have agreed upon for implementing Add-ED from july onwards.

Day 6 : Returned to Lucknow and reported to the office .

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