a nagging suspicion: using research to drive strategy, speaker — valerie buckingham (nokia...
DESCRIPTION
CM Summit (May 15, 2012)TRANSCRIPT
Valerie BuckinghamHead of North American MarketingNokia Corporation
A Nagging SuspicionUsing Research to Drive Strategy
Reboot
A Unique U.S. Position
Threading a Needle
Picking a Target
Broad Appeal
Where’s The Beef?
Be Momentous
Be Funny
And the Verdict…
And the Verdict…
Thanks!