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A N E W D U B A I F A S H I O N B O U T I Q U E

S T Y L I S H N E W

S H O P P I N G D E S T I N A T I O N

I N T H E M I D D L E E A S T

O F H A N D - P I C K E D D E S I G N E R S

F R O M A R O U N D T H E W O R L D

“We love working with brands who want to create lasting

relationships with their customers — and who believe that

through style and fashion, together we not only make women

feel more beautiful — we empower them.

Our job is to help you build deeper, more connected relationships

like these with customers in the Middle East.”

E M M A P O N S O N B YC E O & F O U N D E R

A Q U I R . M E

I N T R O D U C T I O N

W I D E - O P E N P O S S I B I L I T I E S

V E N T U R I N G F O R W A R D

E V O L V I N G T O G E T H E R

A Q U I R . M E

1

Did you know the Middle East and North Africa (MENA)

is the fastest growing region in the world for eCommerce?

In 2013, cross-border online shopping in MENA was

worth $105 billion, with expected growth to $307 billion

by 2018.*

E X P A N D I N GY O U R B R A N DI N T O M E N A

However, MENA is mostly dominated by large fashion

retailers, and it is dif�cult for boutique brands to enter the

region without expertise or a local partner.

This is where we come in — partnering closely with you to

offer tailored, professional guidance, and providing easy,

cost-effective access to the growing MENA marketplace.

* S O U R C E : 2 0 1 3 V I S A S T U D Y O F T H E E - C O M M E R C E M A R K E T A C R O S S M E N A

A Q U I R . M E

1 . 1 W I D E - O P E N P O S S I B I L I T I E S

W H A TW E S T A N D

F O R

A Q U I R . M E

2

W H A T W E S T A N D F O R

Authentic relationships and integrity are exceptionally

important to us. We take the time to listen, hear your

goals and learn where you want to be in the future.

We believe that what you stand for matters.

And so our brand partners are exactly that, partnerships

where we learn, grow and venture forward together.

A U T H E N T I C I T YI N T E G R I T YR E L A T I O N S H I P

We understand that how your brand is presented to the

world is what enables you to create loyal customers and

lasting relationships.

That’s why we are here, to help take care of your brand —

and expand your business. Let us know what you think will

support you in achieving your goals, and we’ll do our best

to help get you there.

A Q U I R . M E

2 . 1

A Q U I R . M E

3

R E C O G N I S ET H E

O P P O R T U N I T Y

R E C O G N I S E T H E O P P O R T U N I T Y

30 MILLION+ ONLINE SHOPPERS IN THE MIDDLE EAST, INCREASING BY 20% ANNUALLY

CROSS-BORDER ECOMMERCE IS BOOMING IN THE MENA REGION, WITH MORE THAN 70% ANNUAL GROWTH

CROSS-BORDER ONLINE SPENDING IN MENA IS WORTH $105 BILLION+

ANNUAL ONLINE SPEND ON FASHION & ACCESSORIES IN MIDDLE EAST IS $107M+

42% OF SHOPPERS USE MOBILE OR TABLETS TO PURCHASE

ONLINE SHOPPING HAS A 45% ANNUAL GROWTH RATE IN THE MIDDLE EAST

A Q U I R . M E

3 . 1

* S O U R C E : 2 0 1 3 PAY PA L I N S I G H T S : E - C O M M E R C E I N T H E M I D D L E E A S T

A Q U I R . M E

R E C O G N I S E T H E O P P O R T U N I T Y3 . 2

We realize the many challenges of managing your

business, let alone expanding into a new market like

the Middle East.

Our job is to make all of that easier for you, so you can

focus on doing what you do best.

S T E P I N T OT H E S P A C E

The Middle East is now one of the most exciting markets in

the world, but it is not always easy to access.

The government protocols, winning the trade license,

opening bank accounts — all the little details “they” don’t

tell you about before you get started — we take care of

that. Our on-the-ground team thoroughly understands the

local market, acts on your behalf, removes the obstacles,

and supports you with everything you need to know.

A Q U I R . M E


The online fashion industry is growing rapidly.

Technology is evolving and customer expectations are

changing.

We help you future proof your business and brand online,

while taking advantage of new capabilities for connecting

with customers internationally.

A V I S I O N F O RT H E F U T U R E

Our technology teams and their solutions are all focused on

the future. We spend time with various generations to

understand how they use technology and translate those

insights into ways for you to not only meet their

expectations but even deepen your connection with them.

We are keeping an eye on the future for you.

A Q U I R . M E


Using our revolutionary online shopping portal, our brand partners have the ability to manage their own online ‘stores’ within

Aquir.me. This proprietary new technology makes it easy for new customers to view your latest collections.

You can select marketing packages to promote your brand, products and campaigns in the region.

Plus you have the ability to interact with your customers directly, forming relationships and increasing your online sales.

C R E A T I N G T H E W A YF O R W A R D

A Q U I R . M E

4

B R A N DP A R T N E RB E N E F I T S

A Q U I R . M E

B R A N D P A R T N E R B E N E F I T S4 . 1

Aquir.me builds strong credibility for your brand in the MENA region through brand and product placements, social media,

market insights and paid search. We work closely with each of our brand partners to create a personalised strategy that is

integrated with your overall marketing schedule, tailored for the MENA region.

Aquir.me will run a tailored PPC campaign through our networks in the region and promote your products and brand on the

Aquir.me site. We also partner with you to promote existing campaigns, offers and seasonal sales to our network and customer

base, helping you increase your overall online sales.

P R O M O T I O N

A Q U I R . M E


The UAE is an ideal market for fashion brands and has one of the highest fashion clothing sales per capita in the developing

world. As experts in eCommerce and online marketing, we help you access this audience without the need for a local partner

or expensive set-up costs.

C U S T O M E R A C Q U I S I T I O N

We encourage brands to offer free shipping, sales and deals to our customer base through Aquir.me.

Our low �at fee is designed to help reduce your customer acquisition costs so you can pass on savings directly to the customer

— helping you build loyalty and grow your online sales.

M A R K E T I N G S T R A T E G Y

A Q U I R . M E


Sales are managed through the Aquir.me website and orders sent directly through our brand partner admin system.

Orders are ful�lled directly by our brand partners and returns are managed through our site as well.

Sales revenue is released to brand partners 30 days after the returns period has passed. No commission is taken on returned

items, which helps you manage your cash �ow.

S A L E S , D E L I V E R Y & R E T U R N S

And because we only partner with brands who meet our qualifying standards, this means you’ll be in good company,

positioned alongside other leading boutique brands, ensuring a high level of quality and service for all customers.

Q U A L I T Y & S E R V I C E

H O WW E

D O I T

A Q U I R . M E

5

A Q U I R . M E

H O W W E D O I T5 . 1

We know that taking care of your customers is very important to you. It’s not just about accessing new markets or �nding ways

to make doing business easier. You want to form a deeper connection with customers. Which is why we are so focused on

creating a more personalised shopping experience, as well as streamlining communication between you and your customers.

G R E A T E RC U S T O M E R C A R E& C O N N E C T I O N

1 .

J O I N

A Q U I R . M E

2 .

Y O U R V I R T U A L

C O N C E S S I O N

S T O R E

3 .O N L I N EM A R K E T I N G

4 .C U S T O M E RE N G A G E M E N T

5 .I N C R E A S ES A L E S

5 . 2

A Q U I R . M E

H O W W E D O I T

1 .

J O I N

A Q U I R . M E




2 . Y O U R V I R T U A L C O N C E S S I O N S T O R E

5 . 3

ECOMMERCE STORE

• Manage content directly

• Share brand collateral

• Exclusive collection features

• Admin back office access

• Full control of your store

CMS

• Easy content management

• Integrate with existing inventory systems

• Manual inventory management option

• Returns process management

ADMIN ACCESS WITH INSIGHTS

& ANALYTICS

• View customer profiles

• Abandonment and sales analytics

• Revenue projections

• Returns rates

• Customer trends

A Q U I R . M E

H O W W E D O I T

5 . 4

SOCIAL MEDIA

• Links to social media

• Engage directly with customers

PAID MARKETING

• Paid localised online marketing

• Follow brand marketing strategy

• Keyword strategy

A Q U I R . M E

H O W W E D O I T

3 .

O N L I N E

M A R K E T I N G

PROMOTIONS

• Aquir.me product placements

• Social media product placements

• Host invitation-only sales

• Run promotions

4 .

C U S T O M E R

E N G A G E M E N T

5 5

MOBILE APP

• Speak directly to customers

• Share product images

• Visual chat style communication

• Connect with customer groups

• Hold group style sessions

• Conversation keyword insights

A Q U I R . M E

H O W W E D O I T

5 . 6

A Q U I R . M E

H O W W E D O I T

PAYMENT PROCESS

• Local payment gateways provided

• Position product to new customers

• Gain market insights

• Funds released into your account post returns period

• Local customer support

SHIPPING LOGISTICS

• Order fulfillment solution

• Ship direct from your distribution centre

• Logistics support

• Local shipping partner provided

• Understanding local addresses

COMMISSION & FEES

• Commission not charged for returns

• Upfront or annual marketing payment options

• Plans available for emerging and established brands

• Automated transparent system

POP UP STORES/PHYSICAL STORE

• Support to run local events

• Pop-Up stores (2015)

• Support for establishing physical stores

• Relationship with Dubai Design District

5 .

I N C R E A S E

S A L E S

A Q U I R . M E


A N E W K I N DO F C U S T O M E RE X P E R I E N C E

Our customers, who are your customers, are very important to us.

This customer is a sophisticated, educated and intelligent woman,

including expats in the region and local women between the ages

of 25-45.

Based on our research, these women desire to express themselves in

a unique manner. By giving them access to new and existing

international brands and collections, we empower women with

greater possibilities to express their own style and sense of self.

A Q U I R . M E


We have a dedicated team focused on creating extraordinary experiences for each and every customer on your behalf.

Some of the ways we do this are:




P E R S O N A L I S A T I O N

A Q U I R . M E

5 . 1 0

Shop by Mood™ is central to our platform and one of its most

unique offerings. Using the psychology of online consumer

behaviour, this proprietary technology identi�es the emotions and

desires of the shopper and then presents the products most

associated with that particular mood — increasing sales conversions

and raising the customer experience.

S H O P B YM O O D

H O W W E D O I T

T M

A Q U I R . M E

5 . 9

We make it easy for customers to �nd what they are looking for by putting the right products and brands in front of them at the

right time, thanks to insights provided by our data collecting. And there is also a lot of information that we can share with you

to help better understand your Middle East customers.

D A T A I N S I G H T S

Similar to shopping by mood, we gather information from our customers about the events in their lives and send them

collections tailored to those occasions. For example, if a customer has told us she’s attending her sister’s wedding in Italy in

the summer, we’ll put together a personalized collection speci�c to this event for her to browse and shop beforehand,

increasing sales conversions by presenting speci�c products at the right time.

H O W W E D O I T

S H O P B Y O C C A S I O N

A Q U I R . M E

5 . 1 0

It’s important for us to make the shopping experience easy and ef�cient, so customers can purchase products across different

brands with a single payment. We manage all of the payment logistics through an automated system in our platform that’s

easy to manage and transparent. We share your returns policies and any other information directly to the customer during the

purchase process.

S I N G L E P A Y M E N T

H O W W E D O I T

A Q U I R . M E

6

A Q U I R . M E

C O M M I T M E N T T O Q U A L I T Y6 . 1

Our hand-picked brand partners are required to meet certain standards before we invite them to join Aquir.me.

It is essential to manage the quality of brands that we introduce to the region, and we also respect how important it is to our

partners that they are positioned alongside other leading boutique brands.

You must be customer service oriented; keep high manufacturing standards; carry a unique range of styles and product;

uphold an exceptional level of integrity; and be committed to the empowerment of women.

B R A N D P A R T N E RC R I T E R I A

A Q U I R . M E

7

A Q U I R . M E

H O W Y O U J O I N6 . 1

B E C O M I N G A N A Q U I R E . M EB R A N D P A R T N E R

4 . M A K E PAY M E N T

1 . I N V I T E D T O

J O I N

2 . J O I N

3 . S E L E C T

PA C K A G E

5 . A P P O I N T

R E L AT I O N S H I P M A N A G E R

6 . H O L D 1 2 - M O N T H

P L A N N I N G S E S S I O N

( M A R K E T I N G PA C K A G E S O N L Y )

A Q U I R . M E


C H O O S E Y O U RP A R T N E R S H I PP L A N

Annual Brand Partnership Fee $1500

To join Aquir.me there is an annual fee for our brand part-

ners. Once you join, we will introduce you to your dedi-

cated Brand Partner Relationship manager, who will take

care of you along the way.

We’ll help get you set up with your concession store and

show you how to use your admin panel. If you have any

questions, you’ll always have a direct point of contact to

call or help you.

We then tailor the right marketing package that will help

you and your brand connect with customers, get your prod-

ucts into the market and meet your sales targets. Marketing

packages are paid 12 months upfront.

A Q U I R . M E


E N T R Y

Small business rate for emerging brands to

connect with customers and run promotions

through our mobile application, manage your

concession store with a dedicated Brand Partner

Relationship manager, and use our

Shop by Mood™ and Shop by Occasion features.

Monthly Fee

$850

F U L L

For established brands to connect with

customers and run promotions through our mobile

application, manage your concession store with a

dedicated Brand Partner Relationship manager,

use our Shop by Mood™ and Shop by Occasion

features, as well as promote your products and

promotions through our social media channels.

Monthly Fee

$2,500

P R E M I U M

For established brands to connect with customers

and run promotions through our mobile

application, manage your concession store with a

dedicated Brand Partner Relationship manager,

use our Shop by Mood™ and Shop by Occasion

features, promote your products and promotions

through our social media channels, and run

tailored paid advertising campaigns in the region.

Monthly Fee

$4,200+

A Q U I R . M E

7 . 4

Sales Commission

P R E M I U M

Aquir.me brand page (concession store)

Ongoing support from Aquir.me (relationship manager)

Campaign strategy recommendations

Market insights & reports

CMS admin management of Concession Store

Manual product CMS

Integrated product feeds from existing inventory management systems

UAE & Saudi Arabia payment systems

Brand & product features on Aquir.me

Facebook product features

Social media app – talk directly with customers

Email marketing product features

Logistics, shipping & returns support

F U L LE N T R Y

Tailored marketing & promotion plan

Direct brand PPC advertising

25% 23% 21%

Y Y Y

Y Y Y

Y Y

Y Y

Y

Y Y Y

Y Y

Y Y Y

Y Y

Y Y

M Y Y

Y Y

Y Y Y

Y

Y

H O W Y O U J O I N

A Q U I R . M E


As we approach the launch of Aquir.me in 2015, we are so encouraged by the excitement and energy expressed by the

brands we are meeting with. It has been such a joy getting to know each of you and hearing your stories. Thank you.

And now … as we create our community of brand partners, we are taking great care in selecting those of you who meet our

criteria and embody the vision and values of Aquir.me.

B E C O M I N G P A R T O FA S E L E C T G R O U P

A Q U I R . M E

7 . 6 H O W Y O U J O I N

R E Q U E S T A N I N V I T A T I O NIf you believe you meet the criteria and are interested in joining Aquir.me, please send us information

about your brand to Serena or Emma, and we will contact you: aquire.me/invitation

Or call us anytime:

S E R E N A T A NA S I A P A C I F I C B R A N D R E L A T I O N S H I P S

s e r e n a . t a n @ a q u i r . m e

A u s t r a l i a + 6 1 4 1 0 1 5 4 6 9 5

E M M A P O N S O N B YF O U N D E R & M A N A G I N G D I R E C T O R

I N T E R N A T I O N A L B R A N D R E L A T I O N S H I P S

e m m a . p o n s o n b y @ a q u i r . m e

D u b a i + 9 7 1 5 6 7 0 5 8 9 0 2

U K + 4 4 7 7 2 6 7 9 4 4 1 1

U S + 1 3 1 0 2 2 8 0 6 2 8

T E R M S & C O N D I T I O N S

By joining Aquir.me, the following terms and conditions will apply. We do not store credit card information nor do we share client details with any third parties. All brands are required to meet

Aquir.me brand partner criteria. Aquir.me reserves the right to decline any brand. Payments will not be processed or if registration payment has been processed, all fees will be refunded if the

brand has not met the criteria or been accepted. Brand partners are only con�rmed once the registration payment has been received by Aquir.me.

Pre-launch plans are available for a limited number of brand partners only. Pre-launch marketing plans will commence from the date that the Aquir.me site goes live to customers for a period of

12 months. Normal marketing plans will commence within 30 days of the date of the payment being processed for a period of 12 months. All approved registration fees are non-refundable.

Marketing plans may be cancelled at any time and cancellation requests require 3 months written notice prior to the cancellation date. Marketing plan payments will continue until the

cancellation date. All fees are subject to change. By registering with Aquir.me, brand partners grant permission for Aquir.me to use brand assets, product images and information for promotion

purposes. Aquir.me shall do its best to ensure brand partner style guidelines are followed at all times.

a new dubai fashion boutiquejournoportfolio.s3-website-eu-west-1.amazonaws.com/users/... · 2017....

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