a new way to promote your app on google play
TRANSCRIPT
A New Way to Promote Your App on Google Play
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Google Play now reaches more than 1 billion people on Android
devices in more than 190 countries, helping a growing number of
developers like you build successful global businesses.
In fact, in the past year, we paid more than $7 billion to developers
distributing apps and games on Google Play. We remain as committed
as ever to making Google Play the best place to find great apps, games
and other entertainment.
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Outreach
App discovery plays a critical role in driving your continued success,
and over the past year Google has provided best practices to enhance
app discovery and engagement, as well as app promotion tools to get
the most out of search and display advertising for developers.
We are always looking for new ways to help you get your apps in front
of potential new users. That’s why, in the next few weeks, we will
begin piloting sponsored search results on Google Play, bringing our
unique expertise in search ads to the store.
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App Discovery
With more than 100 billion searches every month on
Google.com, we’ve seen how search ads shown next
to organic search results on Google.com can
significantly improve content discovery for users and
advertisers, both large and small.
Search ads on Google Play will enable developers to
drive more awareness of their apps and provide
consumers new ways to discover apps that they
otherwise might have missed.
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In the coming weeks, a limited set of users will begin
to see ads from a pilot group of advertisers who are
already running Google search ads for their apps.
We’ll have more to share in the coming months
about the expansion of this program as we look at
the results and feedback.
We believe search ads will be a useful addition to
Google Play for users and developers alike, and we
hope this will bring even more success to our
developer community.
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Google Play is the premier store for distributing Android apps. When you publish on
Google Play, you put your apps in front of Android's huge base of active customers, in
more than 190 countries and territories across the world.
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The Google Play Opportunity
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Google Play is a central part of the Android experience. New users
personalize their devices with apps, games, and other Google Play
content. Existing users return regularly to see what's trending and new.
Downloading new apps is extremely convenient and fast— Google Play
pushes apps to the user's devices instantly, over the air.
Google Play is also a top destination for web users. Anyone with a browser
can explore Google Play on the web. Android users can even buy and
install the apps they want and Google Play pushes them automatically to
their devices with no cables required.
Google Play at the Center
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The accessibility and convenience of the Google Play web site give you
new ways to drive traffic to your products from many sources, such as
online ads, web search and cross-linking.
Google Play is designed to connect users with great apps and games. It
provides key channels to get your app noticed and gain traction in the
marketplace.
One Site to Rule them All
Prospective users look at ratings and reviews as key benchmarks of app quality. By
rating apps from one to five stars and posting reviews, Android users show their
appreciation for the apps they have downloaded.
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User Ratings and Reviews
Your app's rating is one of the most important factors influencing its ranking in the
Google Play lists and search results. It's also one of the key metrics that the editorial
staff looks for when curating apps and games for promotion in the store.
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Review your Ratings
When you publish an app in Google Play, you pick the
category where you want users to find your app. More
than 30 categories are available. Inside each category,
apps are ranked based on a combination of ratings,
reviews, downloads, country, and other factors.
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Category Browsing
When you publish an app in Google Play, you pick the
category where you want users to find your app. More
than 30 categories are available. Inside each category,
apps are ranked based on a combination of ratings,
reviews, downloads, country, and other factors.
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Search
Top charts keep users in touch with what’s popular and trending with Android users,
right from the Apps and Games home pages. The charts stay fresh, updating several
times each day based on recent download activity. As an app's ratings and download
activity grow, it can move up in the charts.
To make the charts as relevant as possible for users across the world, they are also
country-specific in Google Play's most popular countries. As your apps get traction
and build momentum in downloads and ratings, they’ll climb one or more of the top
charts and gain even more exposure.
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Top Charts and Lists
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Top Free Free apps and free games lists
Top Paid Paid apps and paid games lists
Top Grossing Gross proceeds, free or paid
Top New
Free
Less than 30 days old
Top New
Paid
Less than 30 days old
Trending New arrivals growing quickly in installs
See if you are at the top
The Google Play editorial team is dedicated to bringing the best
apps to the attention of users and setting the tone for app quality
throughout the store. It constantly reviews apps from across Google
Play to find not only the best-known apps and games, but also the
"diamonds in the rough" that they want more people to see. The
team promotes great apps in the Featured, Staff Picks, and other
collections.
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Featured, Staff Picks, Collections, and Badges
You can't nominate your app for featuring, but the team is always
monitoring Google Play for great apps.
If you build an app that users love and that looks great on Android
devices, the editorial team will notice.
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Google is Watching You
Featured and Staff Picks
Each week the Google Play editorial staff selects a new set of apps to
promote in its popular Featured and Staff Picks collections.
The Featured collections highlight the latest and greatest app and game
titles available for Android.
The list also includes the best and most popular apps in the top
categories are also featured. Staff Picks collects all recently featured
apps and games on Google Play. To focus on tablet users, A special Staff
Picks collection highlights the best apps for Android tablets.
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Featured Collection Editors' Choice
App collections
From time to time the editorial staff puts together a collection of apps
and games based on a theme or seasonal event. Users frequently use
these lists to select apps, attracted by the timeliness of the collection.
The editorial staff chooses apps for collection promotions — high-
quality apps that show the best of Android on phones and tablets. The
staff also looks for apps that can make an interesting or unique
contribution to the collection as a whole.
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Editors' Choice
Editors’ Choice is a curated collection of apps that highlights some of
the very best apps available on Android. Editors choose these apps for
quality and great user interface, long-term popularity and innovative
use of Android features.
Apps chosen for Editors’ Choice also receive a badge that is displayed
wherever the app name is seen in Google Play.
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Top Developer
Top Developer is a badge recognizing established, respected developers
for their commitment to launching high-quality and innovative apps on
Android. The Google Play editorial staff awards a Top Developer badge
from time-to-time based on the cumulative work of the developer.
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The Top Developer badge appears next to the developer name
wherever it is displayed in Google Play.
The badge means long-term recognition of all of the developer’s apps.
It signifies an additional level of trust and confidence users have in a
developer’s products.
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Recognition
Your app’s Google Play storefront is its
store listing page: a rich and colorful page
that lets you promote your app, highlight
its ratings and reviews, and show what
your app can do.
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Store Listing Pages
Your store listing is where your users come to find out everything about
your app. When they see your app listed in search results, top charts,
category listings, and collections, one tap takes them directly to your
store listing.
Manage your product details page through the Google Play Developer
Console from any web browser. Sign in to upload or update your brand
assets, and enter your product details in the languages of your markets.
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Store Listing
When you publish, Google Play adds your app’s ratings, reviews, links
to your other products, and more.
It also makes sure your store listing page looks great on phones,
tablets, and in a web browser.
You can link web users directly to your product details page from
outside Google Play, such as from your web site, an ad campaign,
reviews, social media posts, and more.
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Deep Linking – New Buzzword
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