a path to a social media marketing strategy
DESCRIPTION
TRANSCRIPT
Ricardo N. Fernandes - 01.29.2011
Social Media for
Business A path to a Social Media strategy for Marketing
Marketing is the communication processthrough which people learn about theproducts and services that will satisfy theirwants and needs
Marketing is not sales.
What’s the most POWERFUL form of marketing?
Word of mouth
Surprised?
How can we generate WOM?
Remarkable
iPhone and its Apps rule the world…
Customers People who actually buy it
The Largest Self-Selecting Directory of Customers on Earth?
The Internet
SOCIAL MEDIA MARKETING
3 step process:
• Publish high quality content
• Optimise for search
• Share with friends
The information superhighway
Clo
udC
om
puting
Socia
l Netw
orks SocialBusinessDesign
NewMediaMarketingW
eb 2.
0Social Media
MySpace
Socia
lCom
merce
Onlin
e Mar
ketin
g Semantic WebMobile
Enter
prise2
.0
Mash
-ups
“Social Media” is an expression that has been over-hyped, obscuring its definition and confusing its meaning with many other terms.
Social Media Defined
Therefore Social Media is a set of technologies being used to accumulate and distribute information or data (content) to members of a community that have congealed around a common purpose.
So what are the predominant media that we are talking about?
There are a lot of categories of social media: Social Networks, RSS Feeds, Blogs, Wikis, Podcasting, Widgets & Gadgets.
Social Media Defined
Social Networks focus on building online communities of people who have come together for a common purpose.
Social Media Defined
Where should we publish a brand in these social networks?
Publish
How can we Optimise our content?
Search Engine Optimisation
1. Pick our keywords 2. Include them in
page title, header, copy
3. Get sites to link to our site (if possible)
3 steps to SEO:
High quality content is the key
How can we share contents?
Sharing: Social Network Logic
Shared with
Read by
Shared by
Acted on
Added value, remarkable, optimised content
Why is Social Media Marketing so Powerful?
• Large addressable market (600 million users on Facebook)
• Permission-based (not interrupt)• Persuasive (word of mouth)• Viral Marketing – customers create referrals• Free
Food for thought
Social media is not a fad or just fun
“Social Media for Business” will be (is) mainstream
Knowledge and added value = new currency, trends and customers
It’s FREE
Each one of you must start think about how to implement it in your enterprise habitat
ric_noronha
ric_noronha
ric_noronha
midnightelegraph.blogspot.com
My Social Media Networks
ricardonfernandes