Use Social Mediato your advantageVictor Gavronschi – 10.09.2013

Facts & figures

Why use Social Media?

Web usage in Romania

9.9 mil internet users

over 50% penetration

Social Media Facts in Romania

5.3 mil users

670.000 users

370.000 users

66.000 users2013:Online advertising market: 46 mil euro ! compared with Print and Radio (both with 19 mil euro) !

Source: internetworldstats.com & Media Fact Book 2013

Changing world

How Social Media is changing communication?(through the eyes of marketers)

1. Finally, it’s a 2-way form of communication. consider real-time interaction improved customer service

2. There’s a opportunity to go viral. this is your chance to be heard it enables small businesses/ professionals with “super-powers”

The dark side…

Information overload

Plenty of PR risks

Irrelevancy

Facebook

Facebook• Tips & tricks• Advertising• Set up a campaign• Security issues

Tips & Tricks

Effective writing on Facebook

Most interactions occur in the newsfeed (around 90%), not on the Wall, so try to use effective status updates:

• Keep it short (no more than 2 phrases or your fans won’t read it)• Use rich Media (whether it’s a photo or video… you name it)• Engage – ask for action, start a controversy, answer questions.• Make use of weekends while others don’t…

And don’t forget: People like people more than people like logos/ products!

Source: Eloqua

Advertising

What about Social Media advertising?

1. First of all, know your audience. (you need to know their habits, find out where they spend their time…)

2. Pay attention to every detail and monitor your campaign daily.

3. Keep it simple, as simple as you can. Save your customer’s time.

Social Media/ Search Engine

Ad – text or display

Landing page

Facebook campaign

Steps for setting up a Facebook campaign1. Set your destination:

Facebook campaign

Steps for setting up a Facebook campaign?2. Set up the type of the campaign

Facebook campaign

Steps for setting up a Facebook campaign?3. Build your ad

Facebook campaign

Steps for setting up a Facebook campaign?4. Choose Sponsored Stories

Facebook campaign

Steps for setting up a Facebook campaign?5. Target your audience

Facebook campaign

Steps for setting up a Facebook campaign?6. Set up pricing and schedule of the campaign

Issues

Security & Privacy issues

How about using Social Media in recruiting?

This year…

Trends for 2013

Content is KingContent gives reasons to connect as long as it is relevant. More

than that, it provides marketers insights of what’s important to the customers.

Mass vs. personalized communicationBasically, it’s useless to communicate with your customers without

regarding his/ her specific needs

This year…

Trends for 2013

Video adoption on a large scaleAs it proves more efficient in the customer’s eyes, video is becoming more and more used in digital campaigns.

UX on multiple devices (smartphone, laptop or TV)We live in a very dynamic environment where speed and

constant adjustments can make the difference.

Almost the end

…and a final advice:

Don’t just capture LIKES

Always follow ROI (or answer the question: What happens after a Facebook post?)

- Track comments to a post and audience reach- Track leads to your website and conversion to sales

And remember:As budgets are increasing in Social Media, so is the pressure to get

results.

Contact details:Victor Gavronschi | Managing Director

victor.gavronschi@loopaa.ro+40 751 879 113