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A PERFECT SWINGMy 20 Year Marketing Plan

Johnson “Magic” Melo

2010

Magic Johnson

MELOn

A. Where Am I now Vision/Mission Roles Monitors

B. Historical PerformanceC. End In Mind

Outline

Magic – D’ Man for Others

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Bank and community

Men for others

Magic Johnson

MELOn

My Goal

Vision/Mission

Just like MAGIC, I believe God has brought me in this life to touch every person I got acquainted with... inspire, challenge, enlighten and lead others in making a perfect swing of their life.

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Daily Roles

• A Model Father

• Bank Executive

• An Activist

Leader

Organizer

Public Servant

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Monitoring

I make sure that I have the proper

Grip Feet alignmentPosture

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Marketing Plan

1. Choose your course

2. Evaluate and understand the whole course – traps, obstacles, terrain, wind direction and the green.

3. Identify and Evaluate competitor – Class A, B, C

4. Know whom you are playing with.

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Marketing Plan cont’d

5. Learn from pros (Market Leaders best practices)

6. Challengers Strategies

7. Followers-Adapt to Change (proper club for each distance)

8. Specialists – driver or green player

9. Defend and minimize your handicap

10. Win a friend in every game

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20 Year Journey

At 38Father

Bank Executive

Rotary Club Secretary

MBA Candidate

VIPS Chairperson

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At 58Healthy Grandfather

Business Consultant

Past District Governor

Successful Corp Lawyer

VIPS Nationwide Network

My Conclusion

• Just like in golf, a successful drive can be achieved when you align your body, driver, swing to the ball, looking at a focused direction with a clear view of the terrain and the direction of the wind.

• And that’s how I can be successful 20 years from now… align everything in my plan focusing on where I want to be with a clear understanding of all the challenges along the way.

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A Perfect Swing

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Perfect Swing_Tiger Woods.wmv

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A PERFECT SWINGMy 20 Year Marketing Plan

Johnson “Magic” Melo

2010

Magic Johnson

MELOn