a picture speaks a thousand posts july 2014
TRANSCRIPT
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A picture's worth a thousand posts: Instagram for business
Jack DotchinDigital Strategist
@jackmashbo
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What is social media for?
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14% of pets are on Facebook
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That's over 30 million
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16,000,000,000shareddaily
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1 in 10 profiles are fake
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Row 1 Row 2 Row 3 Row 40
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Column 1
Column 2
Column 3
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The big six...Current
^
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Framing
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Get involved...
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Don'ttrytoohard
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Be VIP!
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5 million in first 24 hours!
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Your customer is a...
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Author, photographer, chef, model, critic, curator, barman, film director, product tester,
journalist...
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14% of pets are on Facebook
Don't be sneaky
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What am I trying to achieve?
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Hows does Instagram fit into this?
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Remember these?
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Where do my customers hang out online?
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Don't know?
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Well ask them!
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Do your homework!
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What am I saying...and why?
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So how do I make people listen?
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Love your audience!
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Find the right balance
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Target!
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Real-time marketing...
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Where am I saying it?
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Measurables: what are they?
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What needs improving?
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Socialise = Organise!
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studiomashbo.com
Jack DotchinDigital Strategist
@jackmashbo