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abacusemedia.com/advance
ADvance - Audience Development
A system designed explicitly for multi-platform media owners
Unifying customer data – online activity, print publications, events, newsletters and directories – to provide a complete customer view
SaaS architecture – a web-based cloud computing solution allowing instant client access anywhere, any time
Innovative approach to data analysis – trends, context, actionable intelligence
Plus a full range of fulfilment and customer service options tailored for your business requirements
A platform and fulfilment service specifically
developed to meet today’s publishing challenges
ADvance – a 21st Century solution for multi-platform media owners
Complete Customer View
You capture an enormous amount of data
about your customers, whether that’s through
subscription history, event attendance, ma rket
research responses or web visits. The ADvance
platform brings this goldmine of information
together, to provide a truly complete customer
view using sophisticated data management and
analysis techniques already widely adopted by
the retail sector. Crucially, through in-built ETL
technology, this approach fully supports seam-
less integration of third-party data feeds and
prospect lists to help you build your business.
Finally publishers can put their data to work.
Subscription Management & Bureau Services
The ADvance platform has been designed in close consultation with leading
publishers. It provides a fulfilment and data management solution that’s
fit for purpose in an increasingly complex and competitive multi-platform
environment. The application is entirely web-based using Abacus’ proven
Software as a Service architecture to ensure reliability, scalability and rapid
platform development and rollout. No more waiting for complex software
upgrades or system migrations. The solution is modular so that publishers
can choose those elements and services that best suit their business. From
the start the platform has been designed to support clients that want to
undertake data management or fulfilment in-house, but with the security of
being backed up by an experienced team that can provide bureau services
as required. It’s a new model that puts the publishers back in control with
access to all of their data, all of the time.
Mining the Data – Actionable Intelligence
Making the most of customer data is all about finding the sales opportunity
– a concept we call actionable business intelligence. The ADvance platform
provides powerful analysis and reporting functions using a denormalised
data structure as well as business intelligence tools that can then be used
to allow audience groups to be recognised and segmented. This segmenta-
tion allows full analysis by demographics and profile, spend and activity
In an industry where the business model is shifting rapidly, the audience
migrating online, and where there is a growing need to segment and monetize
that audience, too many publishers are being held back by fulfilment services
designed and oriented for supporting print products. Innovative new Audience
Development software and services provided by Abacus e-Media and Alliance
Media aim to change this.
Audience Development
(whether online or offline). Using inbuilt or third party BI tools, audience groups can be ‘sliced and diced’
and this data can be fed directly into the product development process so content, services and offers can
be designed to meet specific client needs. And because the target group has been precisely identified,
the offer can be marketed directly via mail, e-mail, contextual triggers or online advertising. The critical
thing is that at every stage the audience interactions and transactions – the data the publishers get from
their clients – informs the product development and sales process.
Online Gatekeeping
Website access management and gatekeeping is becoming
an essential part of the fulfilment mix. Abacus has wide
experience implementing sophisticated paywall and gate-
way technology for customers including Emap, UBM and
Thomson Reuters, so it’s no surprise that a content access
module is an integral part of the ADvance platform. It allows
the publisher to define sophisticated product and access
regimes that can be used in conjunction with the publisher’s
CMS to limit or permit access to content based on a wide
variety of variables including metered access. Products can
be created that mix and match any or all of these criteria
to determine user access rights and the product offers and
options presented. These products can be made available
to individual users and institutional customers (via site
licences) through the full range of payment mechanisms.
The ADvance platform provides total control over your data and meaningful interaction with your audience
Call +44 (0)20 7766 9810
Email: [email protected]
abacusemedia.com
14 - 16 Regent Street, London SW1Y 4PH
Working with
Audience Development
“The biggest challenge facing media companies today is how to generate
serious revenue from the web”
We think Audience Development is going to change the way you do
business.
If you’d like more information on how we can help you make the most
of multi-platform publishing please contact:
Glenn Watts on 0207 766 9814
Charles Arthur on 0208 955 7000
A New Way of Working
The Abacus/Alliance ADvance platform moves
data management and fulfilment into the 21st
Century. It provides a true multi-platform solu-
tion that puts the publishers back in control
of their data and helps to increase acquisition,
improve renewal rates and maximise upsell and
cross sell opportunities. Through its powerful
data analysis capabilities, the ADvance platform
also places customer interaction at the heart
of the product development process – allowing
publishers to create new products and services
that are designed around client demand. In
doing so the ADvance platform puts publishers
in position to grow their existing businesses as
well as taking advantage of the exciting new
opportunities.